How popular isWorking Style in search?
In August 2026, there were an estimated 3.1K branded searches for Working Style in New Zealand which held steady over the last 11 months. Working Style holds 1.5% estimated Share of Search among New Zealand menswear retailers and is ranked 7th of 8 competitors for search popularity.
Hallensteins29%
AS Colour24.1%
I Love Ugly19.4%Rodd & Gunn11%
Barkers10.7%
Tarocash3.2%
Working Style1.5%
Industrie1.2%
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Which menswear retailers compete with Working Style?
Share of Search by month for Hallensteins, AS Colour, I Love Ugly, Rodd & Gunn, Barkers, Tarocash, Working Style. The figures are in the table below the chart.
View monthly share of search table
| Month | Hallensteins | AS Colour | I Love Ugly | Rodd & Gunn | Barkers | Tarocash | Working Style | Industrie |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.9% | 28.3% | 12.9% | 10.8% | 12.1% | 3.8% | 1.7% | 1.4% |
| Nov 2025 | 25.5% | 25.9% | 20.8% | 11.7% | 11.2% | 2.8% | 1.2% | 0.97% |
| Dec 2025 | 34.4% | 23.3% | 12.6% | 12.8% | 12.4% | 2.5% | 1.1% | 0.93% |
| Jan 2026 | 35.4% | 24.1% | 10.6% | 10.9% | 12.7% | 3.2% | 1.8% | 1.3% |
| Feb 2026 | 32.5% | 26% | 11.9% | 12.1% | 11.7% | 2.9% | 1.6% | 1.3% |
| Mar 2026 | 32% | 26.6% | 14.3% | 9.8% | 11.8% | 2.8% | 1.6% | 1.1% |
| Apr 2026 | 36.9% | 25.1% | 11.1% | 11.3% | 10.6% | 2.7% | 1.3% | 1.1% |
| May 2026 | 34.9% | 23.7% | 12.8% | 10.8% | 12.3% | 3.1% | 1.5% | 1% |
| Jun 2026 | 30.2% | 25.1% | 13.5% | 11.4% | 13.7% | 3.3% | 1.5% | 1.3% |
| Jul 2026 | 33.6% | 23.8% | 12.3% | 12.6% | 12% | 3% | 1.4% | 1.3% |
| Aug 2026 | 29% | 24.1% | 19.4% | 11% | 10.7% | 3.2% | 1.5% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29% | 60.7K | -0.08% | -4.6 points | |
| 2, held 2nd | 24.1% | 50.4K | +17.2% | +0.3 points | |
| 3, moved from 4th to 3rd | 19.4% | 40.6K | +82.4% | +7.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 11% | 22.9K | +0.57% | -1.6 pointsmoved from 3rd to 4th | |
| 5, held 5th | 10.7% | 22.4K | +2.9% | -1.3 points | |
| 6, held 6th | 3.2% | 6.6K | +22.2% | +0.2 points | |
| 7, held 7th | 1.5% | 3.1K | +25.3% | +0.1 points | |
| 8, held 8th | 1.2% | 2.4K | +1.3% | -0.2 points |
29%
held 1st · 60.7K estimated branded searches · -0.08% vs prior month · -4.6 points
24.1%
held 2nd · 50.4K estimated branded searches · +17.2% vs prior month · +0.3 points
19.4%
moved from 4th to 3rd · 40.6K estimated branded searches · +82.4% vs prior month · +7.1 points
11%
moved from 3rd to 4th · 22.9K estimated branded searches · +0.57% vs prior month · -1.6 points
5.
Barkers10.7%
held 5th · 22.4K estimated branded searches · +2.9% vs prior month · -1.3 points
6.
Tarocash3.2%
held 6th · 6.6K estimated branded searches · +22.2% vs prior month · +0.2 points
1.5%
held 7th · 3.1K estimated branded searches · +25.3% vs prior month · +0.1 points
1.2%
held 8th · 2.4K estimated branded searches · +1.3% vs prior month · -0.2 points
Compare search popularity between Working Style and its closest rivals
- Working Style vs I Love Ugly: compare search popularity
- Working Style vs Barkers: compare search popularity
- Working Style vs Tarocash: compare search popularity
- Working Style vs Industrie: compare search popularity
- Compare Working Style with any brand
How has branded search demand for Working Style changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Working Style in New Zealand held steady, from 3K to 3.1K.
- Across the 11 months ending August 2026, Working Style’s estimated Share of Search among menswear retailers in New Zealand held steady, from 1.7% to 1.5%.
How did search popularity change for New Zealand menswear retailers in August 2026?
4 changes
In August 2026, I Love Ugly overtook Rodd & Gunn to rank 3rd among menswear retailers in New Zealand, at 19.4%.
In August 2026, Hallensteins lost estimated Share of Search among menswear retailers in New Zealand, from 33.6% to 29%.
In August 2026, Rodd & Gunn lost estimated Share of Search among menswear retailers in New Zealand, from 12.6% to 11%.
In August 2026, Barkers lost estimated Share of Search among menswear retailers in New Zealand, from 12% to 10.7%.
How is Working Style measured?
Brandwave collects information about searches that people make online using Working Style’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- working style
- working style nz
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Is Working Style your brand?
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