Barkers vs Working Style:Which is more popular by branded search in New Zealand?
In August 2026, Barkers had more branded searches than Working Style among menswear retailers in New Zealand. Barkers was estimated to have 22.4K branded searches compared to Working Style’s 3.1K, and held a 10.7% Share of Search versus Working Style’s 1.5%.
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Which is more popular in search, Barkers or Working Style?
Clothing retailers with a substantial men's range sold to New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Barkers, Working Style. The figures are in the table below the chart.
View monthly share of search table
| Month | Hallensteins | AS Colour | I Love Ugly | Rodd & Gunn | Barkers | Tarocash | Working Style | Industrie |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.9% | 28.3% | 12.9% | 10.8% | 12.1% | 3.8% | 1.7% | 1.4% |
| Nov 2025 | 25.5% | 25.9% | 20.8% | 11.7% | 11.2% | 2.8% | 1.2% | 0.97% |
| Dec 2025 | 34.4% | 23.3% | 12.6% | 12.8% | 12.4% | 2.5% | 1.1% | 0.93% |
| Jan 2026 | 35.4% | 24.1% | 10.6% | 10.9% | 12.7% | 3.2% | 1.8% | 1.3% |
| Feb 2026 | 32.5% | 26% | 11.9% | 12.1% | 11.7% | 2.9% | 1.6% | 1.3% |
| Mar 2026 | 32% | 26.6% | 14.3% | 9.8% | 11.8% | 2.8% | 1.6% | 1.1% |
| Apr 2026 | 36.9% | 25.1% | 11.1% | 11.3% | 10.6% | 2.7% | 1.3% | 1.1% |
| May 2026 | 34.9% | 23.7% | 12.8% | 10.8% | 12.3% | 3.1% | 1.5% | 1% |
| Jun 2026 | 30.2% | 25.1% | 13.5% | 11.4% | 13.7% | 3.3% | 1.5% | 1.3% |
| Jul 2026 | 33.6% | 23.8% | 12.3% | 12.6% | 12% | 3% | 1.4% | 1.3% |
| Aug 2026 | 29% | 24.1% | 19.4% | 11% | 10.7% | 3.2% | 1.5% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Barkers and Working Style comparison changed over the last 12 months?
3 findings
- Barkers was ahead of Working Style in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Barkers’ estimated Share of Search among menswear retailers in New Zealand moved from 12.1% to 10.7%, and its estimated monthly branded searches moved from 20.9K to 22.4K.
- Across the 11 months ending August 2026, Working Style’s estimated Share of Search among menswear retailers in New Zealand moved from 1.7% to 1.5%, and its estimated monthly branded searches moved from 3K to 3.1K.
How did search popularity change for New Zealand menswear retailers in August 2026?
1 change
In August 2026, Barkers lost estimated Share of Search among menswear retailers in New Zealand, from 12% to 10.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Barkers’ and Working Style’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Barkers
4 branded search terms
- barkers
- barkers clothing
- barkers clothing nz
- barkers menswear
Working Style
2 branded search terms
- working style
- working style nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.