Brandwave

Menswear retailers in New Zealand:Which brands are most popular in search?

In August 2026, Hallensteins was the most searched among menswear retailers in New Zealand, with an estimated 60.7K branded searches and 29% estimated Share of Search within this set.

Share of Search, August 2026
  1. Hallensteins29%
  2. AS Colour24.1%
  3. I Love Ugly19.4%
  4. Rodd & Gunn11%
  5. Barkers10.7%
  6. Tarocash3.2%
  7. Working Style1.5%
  8. Industrie1.2%

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Share of SearchLeaderboard

Clothing retailers with a substantial men's range sold to New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among menswear retailers in New Zealand, by month

Share of Search by month for Hallensteins, AS Colour, I Love Ugly, Rodd & Gunn, Barkers, Tarocash. The figures are in the table below the chart.

View monthly share of search table
MonthHallensteinsAS ColourI Love UglyRodd & GunnBarkersTarocashWorking StyleIndustrie
Oct 202528.9%28.3%12.9%10.8%12.1%3.8%1.7%1.4%
Nov 202525.5%25.9%20.8%11.7%11.2%2.8%1.2%0.97%
Dec 202534.4%23.3%12.6%12.8%12.4%2.5%1.1%0.93%
Jan 202635.4%24.1%10.6%10.9%12.7%3.2%1.8%1.3%
Feb 202632.5%26%11.9%12.1%11.7%2.9%1.6%1.3%
Mar 202632%26.6%14.3%9.8%11.8%2.8%1.6%1.1%
Apr 202636.9%25.1%11.1%11.3%10.6%2.7%1.3%1.1%
May 202634.9%23.7%12.8%10.8%12.3%3.1%1.5%1%
Jun 202630.2%25.1%13.5%11.4%13.7%3.3%1.5%1.3%
Jul 202633.6%23.8%12.3%12.6%12%3%1.4%1.3%
Aug 202629%24.1%19.4%11%10.7%3.2%1.5%1.2%
Sep 2026————————

This month’s ranking, August 2026

  1. 1.Hallensteins

    29%

    held 1st · 60.7K estimated branded searches · -0.08% vs prior month · -4.6 points

  2. 2.AS Colour

    24.1%

    held 2nd · 50.4K estimated branded searches · +17.2% vs prior month · +0.3 points

  3. 3.I Love Ugly

    19.4%

    moved from 4th to 3rd · 40.6K estimated branded searches · +82.4% vs prior month · +7.1 points

  4. 4.Rodd & Gunn

    11%

    moved from 3rd to 4th · 22.9K estimated branded searches · +0.57% vs prior month · -1.6 points

  5. 5.Barkers

    10.7%

    held 5th · 22.4K estimated branded searches · +2.9% vs prior month · -1.3 points

  6. 6.Tarocash

    3.2%

    held 6th · 6.6K estimated branded searches · +22.2% vs prior month · +0.2 points

  7. 7.Working Style

    1.5%

    held 7th · 3.1K estimated branded searches · +25.3% vs prior month · +0.1 points

  8. 8.Industrie

    1.2%

    held 8th · 2.4K estimated branded searches · +1.3% vs prior month · -0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among menswear retailers in New Zealand?

In August 2026, Hallensteins was the most searched among menswear retailers in New Zealand, with an estimated 60.7K branded searches and 29% estimated Share of Search within this set. AS Colour is in 2nd place, 4.9 percentage points behind at 24.1% Share of Search.

New Zealand menswear retailers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Hallensteins28.9% → 29%36.9%Apr 202625.5%Nov 20251st
AS Colour28.3% → 24.1%28.3%Oct 202523.3%Dec 20252nd
I Love Ugly12.9% → 19.4%20.8%Nov 202510.6%Jan 20263rd
Rodd & Gunn10.8% → 11%12.8%Dec 20259.8%Mar 20265th → 4th
Barkers12.1% → 10.7%13.7%Jun 202610.6%Apr 20264th → 5th
Tarocash3.8% → 3.2%3.8%Oct 20252.5%Dec 20256th
Working Style1.7% → 1.5%1.8%Jan 20261.1%Dec 20257th
Industrie1.4% → 1.2%1.4%Oct 20250.93%Dec 20258th

Each finding as a sentence

  • Across the 11 months ending August 2026, AS Colour’s estimated Share of Search among menswear retailers in New Zealand decreased from 28.3% to 24.1%.
  • Across the 11 months ending August 2026, I Love Ugly’s estimated Share of Search among menswear retailers in New Zealand increased from 12.9% to 19.4%.
  • Across the 11 months ending August 2026, Barkers’ estimated Share of Search among menswear retailers in New Zealand decreased from 12.1% to 10.7%.
  • Across the 11 months ending August 2026, Tarocash’s estimated Share of Search among menswear retailers in New Zealand decreased from 3.8% to 3.2%.
  • Across the 11 months ending August 2026, Hallensteins’ estimated Share of Search among menswear retailers in New Zealand peaked at 36.9% in April 2026 and was lowest at 25.5% in November 2025.
  • Across the 11 months ending August 2026, AS Colour’s estimated Share of Search among menswear retailers in New Zealand peaked at 28.3% in October 2025 and was lowest at 23.3% in December 2025.
  • Across the 11 months ending August 2026, I Love Ugly’s estimated Share of Search among menswear retailers in New Zealand peaked at 20.8% in November 2025 and was lowest at 10.6% in January 2026.
  • Across the 11 months ending August 2026, Rodd & Gunn’s estimated Share of Search among menswear retailers in New Zealand peaked at 12.8% in December 2025 and was lowest at 9.8% in March 2026.
  • Across the 11 months ending August 2026, Barkers’ estimated Share of Search among menswear retailers in New Zealand peaked at 13.7% in June 2026 and was lowest at 10.6% in April 2026.
  • Across the 11 months ending August 2026, Tarocash’s estimated Share of Search among menswear retailers in New Zealand peaked at 3.8% in October 2025 and was lowest at 2.5% in December 2025.
  • Across the 11 months ending August 2026, Rodd & Gunn rose from 5th to 4th among menswear retailers in New Zealand.
  • Across the 11 months ending August 2026, Barkers fell from 4th to 5th among menswear retailers in New Zealand.
  • Across the 11 months ending August 2026, Hallensteins, Working Style and Industrie held steady: their estimated Share of Search among menswear retailers in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand menswear retailers in August 2026?

  1. In August 2026, I Love Ugly overtook Rodd & Gunn to rank 3rd among menswear retailers in New Zealand, at 19.4%.

  2. In August 2026, Hallensteins lost estimated Share of Search among menswear retailers in New Zealand, from 33.6% to 29%.

  3. In August 2026, Rodd & Gunn lost estimated Share of Search among menswear retailers in New Zealand, from 12.6% to 11%.

  4. In August 2026, Barkers lost estimated Share of Search among menswear retailers in New Zealand, from 12% to 10.7%.

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