I Love Ugly vs Rodd & Gunn:Which is more popular by branded search in New Zealand?
In August 2026, I Love Ugly had more branded searches than Rodd & Gunn among menswear retailers in New Zealand. I Love Ugly was estimated to have 40.6K branded searches compared to Rodd & Gunn’s 22.9K, and held a 19.4% Share of Search versus Rodd & Gunn’s 11%.
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Which is more popular in search, I Love Ugly or Rodd & Gunn?
Clothing retailers with a substantial men's range sold to New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for I Love Ugly, Rodd & Gunn. The figures are in the table below the chart.
View monthly share of search table
| Month | Hallensteins | AS Colour | I Love Ugly | Rodd & Gunn | Barkers | Tarocash | Working Style | Industrie |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.9% | 28.3% | 12.9% | 10.8% | 12.1% | 3.8% | 1.7% | 1.4% |
| Nov 2025 | 25.5% | 25.9% | 20.8% | 11.7% | 11.2% | 2.8% | 1.2% | 0.97% |
| Dec 2025 | 34.4% | 23.3% | 12.6% | 12.8% | 12.4% | 2.5% | 1.1% | 0.93% |
| Jan 2026 | 35.4% | 24.1% | 10.6% | 10.9% | 12.7% | 3.2% | 1.8% | 1.3% |
| Feb 2026 | 32.5% | 26% | 11.9% | 12.1% | 11.7% | 2.9% | 1.6% | 1.3% |
| Mar 2026 | 32% | 26.6% | 14.3% | 9.8% | 11.8% | 2.8% | 1.6% | 1.1% |
| Apr 2026 | 36.9% | 25.1% | 11.1% | 11.3% | 10.6% | 2.7% | 1.3% | 1.1% |
| May 2026 | 34.9% | 23.7% | 12.8% | 10.8% | 12.3% | 3.1% | 1.5% | 1% |
| Jun 2026 | 30.2% | 25.1% | 13.5% | 11.4% | 13.7% | 3.3% | 1.5% | 1.3% |
| Jul 2026 | 33.6% | 23.8% | 12.3% | 12.6% | 12% | 3% | 1.4% | 1.3% |
| Aug 2026 | 29% | 24.1% | 19.4% | 11% | 10.7% | 3.2% | 1.5% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the I Love Ugly and Rodd & Gunn comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 11 months ending August 2026: Rodd & Gunn took it in December 2025, I Love Ugly took it in March 2026, Rodd & Gunn took it in April 2026, I Love Ugly took it in May 2026, Rodd & Gunn took it in July 2026, I Love Ugly took it in August 2026.
- Across the 11 months ending August 2026, I Love Ugly’s estimated Share of Search among menswear retailers in New Zealand moved from 12.9% to 19.4%, and its estimated monthly branded searches moved from 22.3K to 40.6K.
- Across the 11 months ending August 2026, Rodd & Gunn’s estimated Share of Search among menswear retailers in New Zealand moved from 10.8% to 11%, and its estimated monthly branded searches moved from 18.6K to 22.9K.
How did search popularity change for New Zealand menswear retailers in August 2026?
2 changes
In August 2026, I Love Ugly overtook Rodd & Gunn to rank 3rd among menswear retailers in New Zealand, at 19.4%.
In August 2026, Rodd & Gunn lost estimated Share of Search among menswear retailers in New Zealand, from 12.6% to 11%.
How each brand is measured
Brandwave collects information about searches that people make online using I Love Ugly’s and Rodd & Gunn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
I Love Ugly
3 branded search terms
- i love ugly
- i love ugly clothing
- iloveugly
Rodd & Gunn
5 branded search terms
- rodd & gunn
- rodd and gunn
- rodd gunn
- roddandgunn
- roddgunn
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.