How popular isRodd & Gunn in search?
In August 2026, there were an estimated 22.9K branded searches for Rodd & Gunn in New Zealand which is up 23.4% over the last 11 months. Rodd & Gunn holds 11% estimated Share of Search among New Zealand menswear retailers and is ranked 4th of 8 competitors for search popularity.
Hallensteins29%
AS Colour24.1%
I Love Ugly19.4%Rodd & Gunn11%
Barkers10.7%
Tarocash3.2%
Working Style1.5%
Industrie1.2%
Follow Rodd & Gunn and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which menswear retailers compete with Rodd & Gunn?
Share of Search by month for Hallensteins, AS Colour, I Love Ugly, Rodd & Gunn, Barkers, Tarocash. The figures are in the table below the chart.
View monthly share of search table
| Month | Hallensteins | AS Colour | I Love Ugly | Rodd & Gunn | Barkers | Tarocash | Working Style | Industrie |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.9% | 28.3% | 12.9% | 10.8% | 12.1% | 3.8% | 1.7% | 1.4% |
| Nov 2025 | 25.5% | 25.9% | 20.8% | 11.7% | 11.2% | 2.8% | 1.2% | 0.97% |
| Dec 2025 | 34.4% | 23.3% | 12.6% | 12.8% | 12.4% | 2.5% | 1.1% | 0.93% |
| Jan 2026 | 35.4% | 24.1% | 10.6% | 10.9% | 12.7% | 3.2% | 1.8% | 1.3% |
| Feb 2026 | 32.5% | 26% | 11.9% | 12.1% | 11.7% | 2.9% | 1.6% | 1.3% |
| Mar 2026 | 32% | 26.6% | 14.3% | 9.8% | 11.8% | 2.8% | 1.6% | 1.1% |
| Apr 2026 | 36.9% | 25.1% | 11.1% | 11.3% | 10.6% | 2.7% | 1.3% | 1.1% |
| May 2026 | 34.9% | 23.7% | 12.8% | 10.8% | 12.3% | 3.1% | 1.5% | 1% |
| Jun 2026 | 30.2% | 25.1% | 13.5% | 11.4% | 13.7% | 3.3% | 1.5% | 1.3% |
| Jul 2026 | 33.6% | 23.8% | 12.3% | 12.6% | 12% | 3% | 1.4% | 1.3% |
| Aug 2026 | 29% | 24.1% | 19.4% | 11% | 10.7% | 3.2% | 1.5% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29% | 60.7K | -0.08% | -4.6 points | |
| 2, held 2nd | 24.1% | 50.4K | +17.2% | +0.3 points | |
| 3, moved from 4th to 3rd | 19.4% | 40.6K | +82.4% | +7.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 11% | 22.9K | +0.57% | -1.6 pointsmoved from 3rd to 4th | |
| 5, held 5th | 10.7% | 22.4K | +2.9% | -1.3 points | |
| 6, held 6th | 3.2% | 6.6K | +22.2% | +0.2 points | |
| 7, held 7th | 1.5% | 3.1K | +25.3% | +0.1 points | |
| 8, held 8th | 1.2% | 2.4K | +1.3% | -0.2 points |
29%
held 1st · 60.7K estimated branded searches · -0.08% vs prior month · -4.6 points
24.1%
held 2nd · 50.4K estimated branded searches · +17.2% vs prior month · +0.3 points
19.4%
moved from 4th to 3rd · 40.6K estimated branded searches · +82.4% vs prior month · +7.1 points
11%
moved from 3rd to 4th · 22.9K estimated branded searches · +0.57% vs prior month · -1.6 points
5.
Barkers10.7%
held 5th · 22.4K estimated branded searches · +2.9% vs prior month · -1.3 points
6.
Tarocash3.2%
held 6th · 6.6K estimated branded searches · +22.2% vs prior month · +0.2 points
1.5%
held 7th · 3.1K estimated branded searches · +25.3% vs prior month · +0.1 points
1.2%
held 8th · 2.4K estimated branded searches · +1.3% vs prior month · -0.2 points
Compare search popularity between Rodd & Gunn and its closest rivals
How has branded search demand for Rodd & Gunn changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Rodd & Gunn in New Zealand rose from 18.6K to 22.9K.
- Across the 11 months ending August 2026, Rodd & Gunn’s estimated Share of Search among menswear retailers in New Zealand peaked at 12.8% in December 2025 and was lowest at 9.8% in March 2026.
- Across the 11 months ending August 2026, Rodd & Gunn rose from 5th to 4th among menswear retailers in New Zealand.
How did search popularity change for New Zealand menswear retailers in August 2026?
4 changes
In August 2026, I Love Ugly overtook Rodd & Gunn to rank 3rd among menswear retailers in New Zealand, at 19.4%.
In August 2026, Hallensteins lost estimated Share of Search among menswear retailers in New Zealand, from 33.6% to 29%.
In August 2026, Rodd & Gunn lost estimated Share of Search among menswear retailers in New Zealand, from 12.6% to 11%.
In August 2026, Barkers lost estimated Share of Search among menswear retailers in New Zealand, from 12% to 10.7%.
How is Rodd & Gunn measured?
Brandwave collects information about searches that people make online using Rodd & Gunn’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- rodd & gunn
- rodd and gunn
- rodd gunn
- roddandgunn
- roddgunn
Do you work for Rodd & Gunn? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Rodd & Gunn your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.