AS Colour vs Hallensteins:Which is more popular by branded search in New Zealand?
In August 2026, Hallensteins had more branded searches than AS Colour among menswear retailers in New Zealand. Hallensteins was estimated to have 60.7K branded searches compared to AS Colour’s 50.4K, and held a 29% Share of Search versus AS Colour’s 24.1%.
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Which is more popular in search, AS Colour or Hallensteins?
Clothing retailers with a substantial men's range sold to New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hallensteins, AS Colour. The figures are in the table below the chart.
View monthly share of search table
| Month | Hallensteins | AS Colour | I Love Ugly | Rodd & Gunn | Barkers | Tarocash | Working Style | Industrie |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.9% | 28.3% | 12.9% | 10.8% | 12.1% | 3.8% | 1.7% | 1.4% |
| Nov 2025 | 25.5% | 25.9% | 20.8% | 11.7% | 11.2% | 2.8% | 1.2% | 0.97% |
| Dec 2025 | 34.4% | 23.3% | 12.6% | 12.8% | 12.4% | 2.5% | 1.1% | 0.93% |
| Jan 2026 | 35.4% | 24.1% | 10.6% | 10.9% | 12.7% | 3.2% | 1.8% | 1.3% |
| Feb 2026 | 32.5% | 26% | 11.9% | 12.1% | 11.7% | 2.9% | 1.6% | 1.3% |
| Mar 2026 | 32% | 26.6% | 14.3% | 9.8% | 11.8% | 2.8% | 1.6% | 1.1% |
| Apr 2026 | 36.9% | 25.1% | 11.1% | 11.3% | 10.6% | 2.7% | 1.3% | 1.1% |
| May 2026 | 34.9% | 23.7% | 12.8% | 10.8% | 12.3% | 3.1% | 1.5% | 1% |
| Jun 2026 | 30.2% | 25.1% | 13.5% | 11.4% | 13.7% | 3.3% | 1.5% | 1.3% |
| Jul 2026 | 33.6% | 23.8% | 12.3% | 12.6% | 12% | 3% | 1.4% | 1.3% |
| Aug 2026 | 29% | 24.1% | 19.4% | 11% | 10.7% | 3.2% | 1.5% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the AS Colour and Hallensteins comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: AS Colour took it in November 2025, Hallensteins took it in December 2025.
- Across the 11 months ending August 2026, AS Colour’s estimated Share of Search among menswear retailers in New Zealand moved from 28.3% to 24.1%, and its estimated monthly branded searches moved from 48.6K to 50.4K.
- Across the 11 months ending August 2026, Hallensteins’ estimated Share of Search among menswear retailers in New Zealand moved from 28.9% to 29%, and its estimated monthly branded searches moved from 49.7K to 60.7K.
How did search popularity change for New Zealand menswear retailers in August 2026?
1 change
In August 2026, Hallensteins lost estimated Share of Search among menswear retailers in New Zealand, from 33.6% to 29%.
How each brand is measured
Brandwave collects information about searches that people make online using AS Colour’s and Hallensteins’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AS Colour
3 branded search terms
- as colour
- as colour nz
- ascolour
Hallensteins
2 branded search terms
- hallensteins
- hallesteins
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