Barkers vs I Love Ugly:Which is more popular by branded search in New Zealand?
In August 2026, I Love Ugly had more branded searches than Barkers among menswear retailers in New Zealand. I Love Ugly was estimated to have 40.6K branded searches compared to Barkers’ 22.4K, and held a 19.4% Share of Search versus Barkers’ 10.7%.
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Which is more popular in search, Barkers or I Love Ugly?
Clothing retailers with a substantial men's range sold to New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for I Love Ugly, Barkers. The figures are in the table below the chart.
View monthly share of search table
| Month | Hallensteins | AS Colour | I Love Ugly | Rodd & Gunn | Barkers | Tarocash | Working Style | Industrie |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.9% | 28.3% | 12.9% | 10.8% | 12.1% | 3.8% | 1.7% | 1.4% |
| Nov 2025 | 25.5% | 25.9% | 20.8% | 11.7% | 11.2% | 2.8% | 1.2% | 0.97% |
| Dec 2025 | 34.4% | 23.3% | 12.6% | 12.8% | 12.4% | 2.5% | 1.1% | 0.93% |
| Jan 2026 | 35.4% | 24.1% | 10.6% | 10.9% | 12.7% | 3.2% | 1.8% | 1.3% |
| Feb 2026 | 32.5% | 26% | 11.9% | 12.1% | 11.7% | 2.9% | 1.6% | 1.3% |
| Mar 2026 | 32% | 26.6% | 14.3% | 9.8% | 11.8% | 2.8% | 1.6% | 1.1% |
| Apr 2026 | 36.9% | 25.1% | 11.1% | 11.3% | 10.6% | 2.7% | 1.3% | 1.1% |
| May 2026 | 34.9% | 23.7% | 12.8% | 10.8% | 12.3% | 3.1% | 1.5% | 1% |
| Jun 2026 | 30.2% | 25.1% | 13.5% | 11.4% | 13.7% | 3.3% | 1.5% | 1.3% |
| Jul 2026 | 33.6% | 23.8% | 12.3% | 12.6% | 12% | 3% | 1.4% | 1.3% |
| Aug 2026 | 29% | 24.1% | 19.4% | 11% | 10.7% | 3.2% | 1.5% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Barkers and I Love Ugly comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Barkers took it in January 2026, I Love Ugly took it in February 2026, Barkers took it in June 2026, I Love Ugly took it in July 2026.
- Across the 11 months ending August 2026, Barkers’ estimated Share of Search among menswear retailers in New Zealand moved from 12.1% to 10.7%, and its estimated monthly branded searches moved from 20.9K to 22.4K.
- Across the 11 months ending August 2026, I Love Ugly’s estimated Share of Search among menswear retailers in New Zealand moved from 12.9% to 19.4%, and its estimated monthly branded searches moved from 22.3K to 40.6K.
How did search popularity change for New Zealand menswear retailers in August 2026?
2 changes
In August 2026, I Love Ugly overtook Rodd & Gunn to rank 3rd among menswear retailers in New Zealand, at 19.4%.
In August 2026, Barkers lost estimated Share of Search among menswear retailers in New Zealand, from 12% to 10.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Barkers’ and I Love Ugly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Barkers
4 branded search terms
- barkers
- barkers clothing
- barkers clothing nz
- barkers menswear
I Love Ugly
3 branded search terms
- i love ugly
- i love ugly clothing
- iloveugly
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.