Brandwave

How popular isKathmandu?

In September 2026, people searched for Kathmandu by name about 61,200 times in New Zealand, about the same as the previous year. These searches made up 51.5% of all New Zealand camping chair brand searches, placing Kathmandu first out of eight brands. When we asked both ChatGPT and Google AI Overviews about camping chair brands, Kathmandu appeared in three of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Kathmandu is the most searched of 8 competitors and the fourth most recommended in AI answers.

  1. KathmanduShare of searches 51.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. MacpacShare of searches 45.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. ZempireShare of searches 2.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  4. OZtrailShare of searches 0.99%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. HelinoxShare of searches 0.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

+3 more

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Top camping chair brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kathmandu was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Kathmandu is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Macpac1st
  2. Zempire2nd
  3. Helinox3rd
  4. Kathmandu4th
  5. Coleman5th
  6. OZtrail6th
  7. Wanderer–
  8. Spinifex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kathmandu3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Macpac3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coleman3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zempire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OZtrail2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Helinox2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wanderer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spinifex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about camping chair brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which camping chair brands compete with Kathmandu?

Kathmandu against camping chair brands in New Zealand, by month

Share of searches by month for Kathmandu, Macpac, Zempire. The figures are in the table below the chart.

View monthly share of searches table
MonthKathmanduMacpacZempireOZtrailHelinoxColemanWandererSpinifex
Oct 202546.1%48%4.5%1.3%0.07%0.1%0.02%0%
Nov 202550.9%43.7%3.9%1.3%0.08%0.16%0.02%<0.01%
Dec 202546.4%46.9%4.8%1.6%0.09%0.13%0.02%<0.01%
Jan 202645.9%46.3%5.7%1.9%0.09%0.14%0.01%<0.01%
Feb 202647%49%2.8%1.1%0.09%0.07%0.02%0%
Mar 202648%49.6%1.6%0.66%0.06%0.06%0.01%0%
Apr 202652.5%45.9%1.1%0.4%0.06%0.04%0.01%<0.01%
May 202648.9%49.9%0.8%0.32%0.06%0.03%<0.01%0%
Jun 202649.5%49.3%0.76%0.29%0.05%0.03%0.01%<0.01%
Jul 202654.2%44.4%0.94%0.38%0.03%0.05%<0.01%<0.01%
Aug 202652.6%45.2%1.4%0.66%0.05%0.03%0.02%<0.01%
Sep 202651.5%45.1%2.3%0.99%0.1%0.06%0.02%0%

  1. 1.Kathmandu

    51.5%

    Held 1st. 57.6K estimated branded searches, -17.6% vs prior month. Share -1.1 points.

  2. 2.Macpac

    45.1%

    Held 2nd. 50.4K estimated branded searches, -16.1% vs prior month. Share -0.2 points.

  3. 3.Zempire

    2.3%

    Held 3rd. 2.6K estimated branded searches, +42.8% vs prior month. Share +0.9 points.

  4. 4.OZtrail

    0.99%

    Held 4th. 1.1K estimated branded searches, +26.1% vs prior month. Share +0.3 points.

  5. 5.Helinox

    0.1%

    Held 5th. 110 estimated branded searches, +57.1% vs prior month. Share 0 points.

  6. 6.Coleman

    0.06%

    Held 6th. 70 estimated branded searches, +75% vs prior month. Share 0 points.

  7. 7.Wanderer

    0.02%

    Held 7th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Spinifex

    0%

    Held 8th. 0 estimated branded searches, -100% vs prior month. Share 0 points.

Compare popularity between Kathmandu and its closest rivals

Every comparison with Kathmandu

42 comparisons

How has branded search demand for Kathmandu changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kathmandu in New Zealand held steady, from 59.9K to 61.2K.
  • Across the 12 months ending September 2026, Kathmandu’s share of searches among camping chair brands in New Zealand increased from 46.1% to 51.5%.
  • Across the 12 months ending September 2026, Kathmandu’s share of searches among camping chair brands in New Zealand peaked at 54.2% in July 2026 and was lowest at 45.9% in January 2026.
  • Across the 12 months ending September 2026, Kathmandu rose from 2nd to 1st among camping chair brands in New Zealand.

How did search popularity change for New Zealand camping chair brands in September 2026?

6 changes

  1. In September 2026, Zempire gained share of searches among camping chair brands in New Zealand, from 1.4% to 2.3%.

  2. In September 2026, Kathmandu lost share of searches among camping chair brands in New Zealand, from 52.6% to 51.5%.

  3. OZtrail’s share of searches among camping chair brands in New Zealand has gained ground for 3 months in a row, from 0.29% to 0.99% in September 2026.

  4. Estimated monthly branded searches for Helinox in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

  5. Estimated monthly branded searches for Coleman in New Zealand fell 46.2% over 12 measured months, from 130 to 70 in September 2026.

  6. Estimated monthly branded searches for Macpac in New Zealand fell 15.7% over 12 measured months, from 59.8K to 50.4K in September 2026.

How are Kathmandu’s branded searches counted?

24 search terms

Brandwave collects information about searches that people make online using Kathmandu’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Kathmandu
  • kathmandu bayfair
  • kathmandu beach shelter
  • kathmandu beach trolley
  • kathmandu botany
  • kathmandu camping gear
  • kathmandu gloves
  • kathmandu hiking gear
  • kathmandu jacket
  • kathmandu lyall bay
  • kathmandu northland
  • kathmandu outdoor clothing
  • kathmandu outdoor gear
  • kathmandu outlet
  • kathmandu retreat 280
  • kathmandu retreat 80
  • kathmandu socks
  • kathmandu st lukes
  • kathmandu sylvia park
  • kathmandu tower junction
  • kathmandu trolley
  • kathmandu vest
  • kathmandu waitakere
  • kathmandu westgate

Do you work for Kathmandu? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Kathmandu compete?

Kathmandu is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cargo shorts brands2nd of 1016.6%Show ranking
Cargo pants brands2nd of 720.7%Show ranking
Outdoor clothing brands1st of 1231.5%Show ranking
outdoor equipment retailers2nd of 530.4%Show ranking
Waterproof jacket brands1st of 744.9%Show ranking
Backpack brands1st of 847.7%Show ranking
Camping gear brands1st of 947.9%Show ranking
Tramping pack brands1st of 850.3%Show ranking
Camping chair brands1st of 851.5%Shown above
Sleeping bag brands1st of 852.1%Show ranking
Creator with pink hair and a pink jacket

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