Brandwave

How popular isWanderer?

In September 2026, people searched for Wanderer by name about 20 times in New Zealand, about the same as the previous year. These searches made up 0.02% of all New Zealand camping chair brand searches, placing Wanderer seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about camping chair brands, Wanderer did not appear in any of the answers.

Search and AI answers in September 2026

Wanderer is the seventh most searched of 8 competitors and not listed in any AI answer.

  1. KathmanduShare of searches 51.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. MacpacShare of searches 45.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. ZempireShare of searches 2.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  4. OZtrailShare of searches 0.99%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. WandererShare of searches 0.02%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top camping chair brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wanderer did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Macpac1st
  2. Zempire2nd
  3. Helinox3rd
  4. Kathmandu4th
  5. Coleman5th
  6. OZtrail6th
  7. Wanderer–
  8. Spinifex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kathmandu3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Macpac3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coleman3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zempire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OZtrail2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Helinox2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wanderer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spinifex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about camping chair brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which camping chair brands compete with Wanderer?

Wanderer against camping chair brands in New Zealand, by month

Share of searches by month for Kathmandu, Macpac, Zempire, Wanderer. The figures are in the table below the chart.

View monthly share of searches table
MonthKathmanduMacpacZempireOZtrailHelinoxColemanWandererSpinifex
Oct 202546.1%48%4.5%1.3%0.07%0.1%0.02%0%
Nov 202550.9%43.7%3.9%1.3%0.08%0.16%0.02%<0.01%
Dec 202546.4%46.9%4.8%1.6%0.09%0.13%0.02%<0.01%
Jan 202645.9%46.3%5.7%1.9%0.09%0.14%0.01%<0.01%
Feb 202647%49%2.8%1.1%0.09%0.07%0.02%0%
Mar 202648%49.6%1.6%0.66%0.06%0.06%0.01%0%
Apr 202652.5%45.9%1.1%0.4%0.06%0.04%0.01%<0.01%
May 202648.9%49.9%0.8%0.32%0.06%0.03%<0.01%0%
Jun 202649.5%49.3%0.76%0.29%0.05%0.03%0.01%<0.01%
Jul 202654.2%44.4%0.94%0.38%0.03%0.05%<0.01%<0.01%
Aug 202652.6%45.2%1.4%0.66%0.05%0.03%0.02%<0.01%
Sep 202651.5%45.1%2.3%0.99%0.1%0.06%0.02%0%

  1. 1.Kathmandu

    51.5%

    Held 1st. 57.6K estimated branded searches, -17.6% vs prior month. Share -1.1 points.

  2. 2.Macpac

    45.1%

    Held 2nd. 50.4K estimated branded searches, -16.1% vs prior month. Share -0.2 points.

  3. 3.Zempire

    2.3%

    Held 3rd. 2.6K estimated branded searches, +42.8% vs prior month. Share +0.9 points.

  4. 4.OZtrail

    0.99%

    Held 4th. 1.1K estimated branded searches, +26.1% vs prior month. Share +0.3 points.

  5. 5.Helinox

    0.1%

    Held 5th. 110 estimated branded searches, +57.1% vs prior month. Share 0 points.

  6. 6.Coleman

    0.06%

    Held 6th. 70 estimated branded searches, +75% vs prior month. Share 0 points.

  7. 7.Wanderer

    0.02%

    Held 7th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Spinifex

    0%

    Held 8th. 0 estimated branded searches, -100% vs prior month. Share 0 points.

Compare popularity between Wanderer and its closest rivals

How has branded search demand for Wanderer changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wanderer in New Zealand held steady at 20.
  • Across the 12 months ending September 2026, Wanderer’s share of searches among camping chair brands in New Zealand held steady at 0.02%.

How did search popularity change for New Zealand camping chair brands in September 2026?

6 changes

  1. In September 2026, Zempire gained share of searches among camping chair brands in New Zealand, from 1.4% to 2.3%.

  2. In September 2026, Kathmandu lost share of searches among camping chair brands in New Zealand, from 52.6% to 51.5%.

  3. OZtrail’s share of searches among camping chair brands in New Zealand has gained ground for 3 months in a row, from 0.29% to 0.99% in September 2026.

  4. Estimated monthly branded searches for Helinox in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

  5. Estimated monthly branded searches for Coleman in New Zealand fell 46.2% over 12 measured months, from 130 to 70 in September 2026.

  6. Estimated monthly branded searches for Macpac in New Zealand fell 15.7% over 12 measured months, from 59.8K to 50.4K in September 2026.

How are Wanderer’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Wanderer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wanderer camping
  • wanderer camping chair

Do you work for Wanderer? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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