Wanderer vs Zempire:Which is more popular?
In September 2026, Zempire had more branded searches than Wanderer among camping chair brands in New Zealand. Zempire had about 2,570 branded searches, while Wanderer had 20. Zempire made up 2.3% of all camping chair brand searches we track, and Wanderer accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about camping chair brands, Zempire appeared in two of the five answers and Wanderer in none.
Who do people search for more?
Zempire, about 129 searches for every 1 for Wanderer
Who does AI mention more?
Zempire, mentioned in 2 of 5 answers, Wanderer in 0
Who does AI recommend more?
Zempire, the only one of the two named
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Top camping chair brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zempire was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wanderer did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kathmandu3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Macpac3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Coleman3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Zempire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OZtrail2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Helinox2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wanderer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Spinifex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about camping chair brands
5 answers
Asked ChatGPT
“Which camping chair brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best camping chair brands in New Zealand?”
Asked ChatGPT
“What's the best camping chair brand in New Zealand for a family campsite?”
Searched Google, AI Overview
“folding chair nz”
Searched Google, AI Overview
“camp chair nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Wanderer or Zempire more popular in search?
This chart shows how often people search Google for Wanderer and Zempire by name. Each line represents a brand's share of searches for all eight camping chair brands we track, month by month, from searches in New Zealand.
Share of searches by month for Zempire, Wanderer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kathmandu | Macpac | Zempire | OZtrail | Helinox | Coleman | Wanderer | Spinifex |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.1% | 48% | 4.5% | 1.3% | 0.07% | 0.1% | 0.02% | 0% |
| Nov 2025 | 50.9% | 43.7% | 3.9% | 1.3% | 0.08% | 0.16% | 0.02% | <0.01% |
| Dec 2025 | 46.4% | 46.9% | 4.8% | 1.6% | 0.09% | 0.13% | 0.02% | <0.01% |
| Jan 2026 | 45.9% | 46.3% | 5.7% | 1.9% | 0.09% | 0.14% | 0.01% | <0.01% |
| Feb 2026 | 47% | 49% | 2.8% | 1.1% | 0.09% | 0.07% | 0.02% | 0% |
| Mar 2026 | 48% | 49.6% | 1.6% | 0.66% | 0.06% | 0.06% | 0.01% | 0% |
| Apr 2026 | 52.5% | 45.9% | 1.1% | 0.4% | 0.06% | 0.04% | 0.01% | <0.01% |
| May 2026 | 48.9% | 49.9% | 0.8% | 0.32% | 0.06% | 0.03% | <0.01% | 0% |
| Jun 2026 | 49.5% | 49.3% | 0.76% | 0.29% | 0.05% | 0.03% | 0.01% | <0.01% |
| Jul 2026 | 54.2% | 44.4% | 0.94% | 0.38% | 0.03% | 0.05% | <0.01% | <0.01% |
| Aug 2026 | 52.6% | 45.2% | 1.4% | 0.66% | 0.05% | 0.03% | 0.02% | <0.01% |
| Sep 2026 | 51.5% | 45.1% | 2.3% | 0.99% | 0.1% | 0.06% | 0.02% | 0% |
How has the Wanderer and Zempire comparison changed over the last 12 months?
3 findings
- Zempire was ahead of Wanderer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Wanderer’s share of searches among camping chair brands in New Zealand held steady at 0.02%, and its estimated monthly branded searches held steady at 20.
- Across the 12 months ending September 2026, Zempire’s share of searches among camping chair brands in New Zealand moved from 4.5% to 2.3%, and its estimated monthly branded searches moved from 5.7K to 2.6K.
How did search popularity change for New Zealand camping chair brands in September 2026?
1 change
In September 2026, Zempire gained share of searches among camping chair brands in New Zealand, from 1.4% to 2.3%.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Wanderer’s and Zempire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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