Brandwave

Kathmandu vs Macpac:Which is more popular?

In September 2026, Kathmandu had more branded searches than Macpac among camping chair brands in New Zealand. Kathmandu had about 57,600 branded searches, while Macpac had 50,400. Kathmandu made up 51.5% of all camping chair brand searches we track, and Macpac accounted for 45.1%. When we asked ChatGPT and Google AI Overviews about camping chair brands, Kathmandu and Macpac each appeared in three of the five answers. Macpac was mentioned before Kathmandu in two out of three answers.

Among camping chair brands in New Zealand in September 2026

Who do people search for more?

Kathmandu, about 14% more searches than Macpac

Kathmandu 57.6K searchesMacpac 50.4K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Kathmandu in 3 of 5Macpac in 3 of 5

Who does AI recommend more?

Macpac, named ahead of Kathmandu in 2 of 3 answers

Macpac first in 2Kathmandu first in 1

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Top camping chair brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kathmandu was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Macpac was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Macpac was listed before Kathmandu in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Macpac1st
  2. Zempire2nd
  3. Helinox3rd
  4. Kathmandu4th
  5. Coleman5th
  6. OZtrail6th
  7. Wanderer–
  8. Spinifex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kathmandu3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Macpac3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coleman3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zempire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OZtrail2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Helinox2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wanderer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spinifex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about camping chair brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Kathmandu or Macpac more popular in search?

This chart shows how often people search Google for Kathmandu and Macpac by name. Each line represents a brand's share of searches for all eight camping chair brands we track, month by month, from searches in New Zealand.

Kathmandu and Macpac among camping chair brands in New Zealand, by month

Share of searches by month for Kathmandu, Macpac. The figures are in the table below the chart.

View monthly share of searches table
MonthKathmanduMacpacZempireOZtrailHelinoxColemanWandererSpinifex
Oct 202546.1%48%4.5%1.3%0.07%0.1%0.02%0%
Nov 202550.9%43.7%3.9%1.3%0.08%0.16%0.02%<0.01%
Dec 202546.4%46.9%4.8%1.6%0.09%0.13%0.02%<0.01%
Jan 202645.9%46.3%5.7%1.9%0.09%0.14%0.01%<0.01%
Feb 202647%49%2.8%1.1%0.09%0.07%0.02%0%
Mar 202648%49.6%1.6%0.66%0.06%0.06%0.01%0%
Apr 202652.5%45.9%1.1%0.4%0.06%0.04%0.01%<0.01%
May 202648.9%49.9%0.8%0.32%0.06%0.03%<0.01%0%
Jun 202649.5%49.3%0.76%0.29%0.05%0.03%0.01%<0.01%
Jul 202654.2%44.4%0.94%0.38%0.03%0.05%<0.01%<0.01%
Aug 202652.6%45.2%1.4%0.66%0.05%0.03%0.02%<0.01%
Sep 202651.5%45.1%2.3%0.99%0.1%0.06%0.02%0%

How has the Kathmandu and Macpac comparison changed over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending September 2026: Kathmandu took it in November 2025, Macpac took it in December 2025, Kathmandu took it in April 2026, Macpac took it in May 2026, Kathmandu took it in June 2026.
  • Across the 12 months ending September 2026, Kathmandu’s share of searches among camping chair brands in New Zealand moved from 46.1% to 51.5%, and its estimated monthly branded searches moved from 57.4K to 57.6K.
  • Across the 12 months ending September 2026, Macpac’s share of searches among camping chair brands in New Zealand moved from 48% to 45.1%, and its estimated monthly branded searches moved from 59.8K to 50.4K.

How did search popularity change for New Zealand camping chair brands in September 2026?

2 changes

  1. In September 2026, Kathmandu lost share of searches among camping chair brands in New Zealand, from 52.6% to 51.5%.

  2. Estimated monthly branded searches for Macpac in New Zealand fell 15.7% over 12 measured months, from 59.8K to 50.4K in September 2026.

How are branded searches counted?

33 search terms

Brandwave collects information about searches that people make online using Kathmandu’s and Macpac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kathmandu

19 branded search terms

  • Kathmandu
  • kathmandu bayfair
  • kathmandu beach shelter
  • kathmandu beach trolley
  • kathmandu botany
  • kathmandu gloves
  • kathmandu lyall bay
  • kathmandu northland
  • kathmandu outlet
  • kathmandu retreat 280
  • kathmandu retreat 80
  • kathmandu socks
  • kathmandu st lukes
  • kathmandu sylvia park
  • kathmandu tower junction
  • kathmandu trolley
  • kathmandu vest
  • kathmandu waitakere
  • kathmandu westgate

Macpac

14 branded search terms

  • Macpac
  • macpac bags
  • macpac colombo st
  • macpac fleece
  • macpac outlet
  • macpac queen st
  • macpac queensgate
  • macpac sale
  • macpac st lukes
  • macpac te rapa
  • macpac tents
  • macpac tower junction
  • macpac vest
  • macpac westgate

How the Brand Demand Index is measured

Other head-to-heads among camping chair brands

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