Tramping pack brands in New Zealand:Which are most popular?
In September 2026, Kathmandu was the most searched tramping pack brand in New Zealand, accounting for 50.3% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Osprey and Deuter showed up in every answer. Osprey was recommended most often, coming first in two out of five responses.
KathmanduShare of searches 50.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
MacpacShare of searches 44.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Cactus OutdoorShare of searches 3.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
AarnShare of searches 0.36%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
OspreyShare of searches 0.23%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top tramping pack brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Osprey and Deuter appeared every time. Osprey was recommended most often, coming first in two out of five answers. Deuter was second, and Macpac was third. Kathmandu, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Osprey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Deuter5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Macpac4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rab3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gregory2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Kathmandu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cactus Outdoor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Aarn0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tramping pack brands
5 answers
Asked ChatGPT
“Which tramping pack brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tramping pack brands in New Zealand?”
Asked ChatGPT
“What's the best tramping pack brand in New Zealand for long day walks?”
Searched Google, AI Overview
“best tramping pack”
Searched Google, AI Overview
“tramping pack brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which tramping pack brands do people search for most?
This chart shows how often people search Google for each tramping pack brand by name. Each line represents a brand's share of searches for all eight tramping pack brands we track, month by month, from searches in New Zealand.
Share of searches by month for Kathmandu, Macpac, Cactus Outdoor. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kathmandu | Macpac | Cactus Outdoor | Aarn | Osprey | Deuter | Rab | Gregory |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46% | 48.7% | 4.3% | 0.43% | 0.14% | 0.17% | 0.09% | 0.1% |
| Nov 2025 | 51.5% | 45% | 2.7% | 0.32% | 0.16% | 0.16% | 0.07% | 0.06% |
| Dec 2025 | 47.9% | 49.1% | 2.4% | 0.27% | 0.14% | 0.11% | 0.06% | 0.07% |
| Jan 2026 | 47.1% | 48.5% | 3.4% | 0.48% | 0.16% | 0.13% | 0.08% | 0.11% |
| Feb 2026 | 46.3% | 49.2% | 3.5% | 0.46% | 0.2% | 0.17% | 0.09% | 0.12% |
| Mar 2026 | 46.2% | 48.6% | 4.3% | 0.39% | 0.17% | 0.17% | 0.11% | 0.1% |
| Apr 2026 | 50.5% | 44.8% | 3.9% | 0.35% | 0.15% | 0.12% | 0.1% | 0.06% |
| May 2026 | 46.6% | 48.2% | 4.3% | 0.52% | 0.17% | 0.14% | 0.08% | 0.07% |
| Jun 2026 | 47.6% | 48.1% | 3.6% | 0.31% | 0.12% | 0.08% | 0.07% | 0.05% |
| Jul 2026 | 52.1% | 43.3% | 3.9% | 0.34% | 0.19% | 0.08% | 0.08% | 0.04% |
| Aug 2026 | 50.8% | 44.4% | 3.9% | 0.28% | 0.23% | 0.12% | 0.12% | 0.09% |
| Sep 2026 | 50.3% | 44.9% | 3.8% | 0.36% | 0.23% | 0.18% | 0.13% | 0.12% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.3% | 57.6K | -17.6% | -0.5 points | |
| 2, held 2nd | 44.9% | 51.4K | -15.9% | +0.5 points | |
| 3, held 3rd | 3.8% | 4.4K | -18.5% | -0.1 points | |
| 4, held 4th | 0.36% | 410 | +5.1% | +0.1 points | |
| 5, held 5th | 0.23% | 260 | -18.8% | 0 points | |
| 6, held 6th | 0.18% | 210 | +23.5% | +0.1 points | |
| 7, held 7th | 0.13% | 150 | -6.3% | 0 points | |
| 8, held 8th | 0.12% | 140 | +7.7% | 0 points |
50.3%
Held 1st. 57.6K estimated branded searches, -17.6% vs prior month. Share -0.5 points.
2.
Macpac44.9%
Held 2nd. 51.4K estimated branded searches, -15.9% vs prior month. Share +0.5 points.
3.8%
Held 3rd. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.1 points.
4.
Aarn0.36%
Held 4th. 410 estimated branded searches, +5.1% vs prior month. Share +0.1 points.
5.
Osprey0.23%
Held 5th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.
6.
Deuter0.18%
Held 6th. 210 estimated branded searches, +23.5% vs prior month. Share +0.1 points.
7.
Rab0.13%
Held 7th. 150 estimated branded searches, -6.3% vs prior month. Share 0 points.
8.
Gregory0.12%
Held 8th. 140 estimated branded searches, +7.7% vs prior month. Share 0 points.
Which brand is most popular in search among tramping pack brands in New Zealand?
8 brands
In September 2026, Kathmandu was the most searched among tramping pack brands in New Zealand, with an estimated 57.6K branded searches, 50.3% of all searches for the eight we track. Macpac is in 2nd place, 5.4 percentage points behind at 44.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Kathmandu | 46% → 50.3% | 52.1%Jul 2026 | 46%Oct 2025 | 2nd → 1st |
| Macpac | 48.7% → 44.9% | 49.2%Feb 2026 | 43.3%Jul 2026 | 1st → 2nd |
| Cactus Outdoor | 4.3% → 3.8% | 4.3%Mar 2026 | 2.4%Dec 2025 | 3rd |
| Aarn | 0.43% → 0.36% | 0.52%May 2026 | 0.27%Dec 2025 | 4th |
| Osprey | 0.14% → 0.23% | 0.23%Aug 2026 | 0.12%Jun 2026 | 6th → 5th |
| Deuter | 0.17% → 0.18% | 0.18%Sep 2026 | 0.08%Jun 2026 | 5th → 6th |
| Rab | 0.09% → 0.13% | 0.13%Sep 2026 | 0.06%Dec 2025 | 8th → 7th |
| Gregory | 0.1% → 0.12% | 0.12%Sep 2026 | 0.04%Jul 2026 | 7th → 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, Kathmandu’s share of searches among tramping pack brands in New Zealand increased from 46% to 50.3%.
- Across the 12 months ending September 2026, Macpac’s share of searches among tramping pack brands in New Zealand decreased from 48.7% to 44.9%.
- Across the 12 months ending September 2026, Kathmandu’s share of searches among tramping pack brands in New Zealand peaked at 52.1% in July 2026 and was lowest at 46% in October 2025.
- Across the 12 months ending September 2026, Macpac’s share of searches among tramping pack brands in New Zealand peaked at 49.2% in February 2026 and was lowest at 43.3% in July 2026.
- Across the 12 months ending September 2026, Cactus Outdoor’s share of searches among tramping pack brands in New Zealand peaked at 4.3% in March 2026 and was lowest at 2.4% in December 2025.
- Across the 12 months ending September 2026, Kathmandu rose from 2nd to 1st among tramping pack brands in New Zealand.
- Across the 12 months ending September 2026, Macpac fell from 1st to 2nd among tramping pack brands in New Zealand.
- Across the 12 months ending September 2026, Osprey rose from 6th to 5th among tramping pack brands in New Zealand.
- Across the 12 months ending September 2026, Deuter fell from 5th to 6th among tramping pack brands in New Zealand.
- Across the 12 months ending September 2026, Rab rose from 8th to 7th among tramping pack brands in New Zealand.
- Across the 12 months ending September 2026, Gregory fell from 7th to 8th among tramping pack brands in New Zealand.
- Across the 12 months ending September 2026, Cactus Outdoor and Aarn held steady: their share of searches among tramping pack brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand tramping pack brands in September 2026?
7 changes
In September 2026, Kathmandu lost share of searches among tramping pack brands in New Zealand, from 50.8% to 50.3%.
Estimated monthly branded searches for Osprey in New Zealand rose 52.9% over 12 measured months, from 170 to 260 in September 2026.
Estimated monthly branded searches for Rab in New Zealand rose 36.4% over 12 measured months, from 110 to 150 in September 2026.
Estimated monthly branded searches for Gregory in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.
Estimated monthly branded searches for Aarn in New Zealand fell 22.6% over 12 measured months, from 530 to 410 in September 2026.
Estimated monthly branded searches for Cactus Outdoor in New Zealand fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
Estimated monthly branded searches for Macpac in New Zealand fell 15.4% over 12 measured months, from 60.8K to 51.4K in September 2026.
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