Brandwave

How popular isOsprey?

In September 2026, people searched for Osprey by name about 1,780 times in New Zealand, about the same as the previous year. These searches made up 0.23% of all New Zealand tramping pack brand searches, placing Osprey fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about tramping pack brands, Osprey appeared in all answers and was the most recommended of the eight.

Search and AI answers in September 2026

Osprey is the fifth most searched of 8 competitors and the most recommended in AI answers.

  1. KathmanduShare of searches 50.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. MacpacShare of searches 44.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. Cactus OutdoorShare of searches 3.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. AarnShare of searches 0.36%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. OspreyShare of searches 0.23%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top tramping pack brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Osprey appeared in all five answers. Osprey is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Osprey1st
  2. Deuter2nd
  3. Macpac3rd
  4. Rab4th
  5. Gregory5th
  6. Kathmandu–
  7. Cactus Outdoor–
  8. Aarn–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Osprey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Deuter5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Macpac4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rab3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gregory2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kathmandu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cactus Outdoor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aarn0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tramping pack brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which tramping pack brands compete with Osprey?

Osprey against tramping pack brands in New Zealand, by month

Share of searches by month for Kathmandu, Macpac, Cactus Outdoor, Osprey. The figures are in the table below the chart.

View monthly share of searches table
MonthKathmanduMacpacCactus OutdoorAarnOspreyDeuterRabGregory
Oct 202546%48.7%4.3%0.43%0.14%0.17%0.09%0.1%
Nov 202551.5%45%2.7%0.32%0.16%0.16%0.07%0.06%
Dec 202547.9%49.1%2.4%0.27%0.14%0.11%0.06%0.07%
Jan 202647.1%48.5%3.4%0.48%0.16%0.13%0.08%0.11%
Feb 202646.3%49.2%3.5%0.46%0.2%0.17%0.09%0.12%
Mar 202646.2%48.6%4.3%0.39%0.17%0.17%0.11%0.1%
Apr 202650.5%44.8%3.9%0.35%0.15%0.12%0.1%0.06%
May 202646.6%48.2%4.3%0.52%0.17%0.14%0.08%0.07%
Jun 202647.6%48.1%3.6%0.31%0.12%0.08%0.07%0.05%
Jul 202652.1%43.3%3.9%0.34%0.19%0.08%0.08%0.04%
Aug 202650.8%44.4%3.9%0.28%0.23%0.12%0.12%0.09%
Sep 202650.3%44.9%3.8%0.36%0.23%0.18%0.13%0.12%

  1. 1.Kathmandu

    50.3%

    Held 1st. 57.6K estimated branded searches, -17.6% vs prior month. Share -0.5 points.

  2. 2.Macpac

    44.9%

    Held 2nd. 51.4K estimated branded searches, -15.9% vs prior month. Share +0.5 points.

  3. 3.Cactus Outdoor

    3.8%

    Held 3rd. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  4. 4.Aarn

    0.36%

    Held 4th. 410 estimated branded searches, +5.1% vs prior month. Share +0.1 points.

  5. 5.Osprey

    0.23%

    Held 5th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

  6. 6.Deuter

    0.18%

    Held 6th. 210 estimated branded searches, +23.5% vs prior month. Share +0.1 points.

  7. 7.Rab

    0.13%

    Held 7th. 150 estimated branded searches, -6.3% vs prior month. Share 0 points.

  8. 8.Gregory

    0.12%

    Held 8th. 140 estimated branded searches, +7.7% vs prior month. Share 0 points.

Compare popularity between Osprey and its closest rivals

Every comparison with Osprey

14 comparisons

How has branded search demand for Osprey changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Osprey in New Zealand held steady at 1.8K.
  • Across the 12 months ending September 2026, Osprey rose from 6th to 5th among tramping pack brands in New Zealand.

How did search popularity change for New Zealand tramping pack brands in September 2026?

6 changes

  1. In September 2026, Kathmandu lost share of searches among tramping pack brands in New Zealand, from 50.8% to 50.3%.

  2. Estimated monthly branded searches for Osprey in New Zealand rose 52.9% over 12 measured months, from 170 to 260 in September 2026.

  3. Estimated monthly branded searches for Rab in New Zealand rose 36.4% over 12 measured months, from 110 to 150 in September 2026.

  4. Estimated monthly branded searches for Gregory in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.

  5. Estimated monthly branded searches for Aarn in New Zealand fell 22.6% over 12 measured months, from 530 to 410 in September 2026.

  6. Estimated monthly branded searches for Cactus Outdoor in New Zealand fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

How are Osprey’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Osprey’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • backpack hiking osprey
  • osprey backpack
  • osprey bag
  • osprey day pack
  • osprey hiking pack
  • osprey nebula backpack
  • osprey pack
  • osprey travel backpack

Do you work for Osprey? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Osprey compete?

Osprey is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Backpack brands5th of 81.5%Show ranking
Tramping pack brands5th of 80.23%Shown above
Laptop backpack brands3rd of 56.8%Show ranking
Creator with pink hair and a pink jacket

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