Laptop backpack brands in New Zealand:Which are most popular?
In September 2026, Samsonite was the most searched laptop backpack brand in New Zealand, accounting for 80.9% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Samsonite showed up in every answer. Thule was recommended most often, coming first in two out of three responses that gave a list.
SamsoniteShare of searches 80.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
BellroyShare of searches 8.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
OspreyShare of searches 6.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
ThuleShare of searches 2.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
OgioShare of searches 1.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top laptop backpack brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Samsonite appeared every time. Thule was recommended most often, coming first in two out of three answers that gave a list. Samsonite was second, and Bellroy and Osprey tied for third. Ogio, which ranked fifth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Samsonite5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bellroy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Osprey3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Thule3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ogio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laptop backpack brands
5 answers
Asked ChatGPT
“Which laptop backpack brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best laptop backpack brands in New Zealand?”
Asked ChatGPT
“What's the best laptop backpack brand in New Zealand for a laptop?”
Searched Google, AI Overview
“laptop backpack nz”
Searched Google, AI Overview
“laptop bag for work”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which laptop backpack brands do people search for most?
This chart shows how often people search Google for each laptop backpack brand by name. Each line represents a brand's share of searches for all five laptop backpack brands we track, month by month, from searches in New Zealand.
Share of searches by month for Samsonite, Bellroy, Osprey, Thule. The figures are in the table below the chart.
View monthly share of searches table
| Month | Samsonite | Bellroy | Osprey | Thule | Ogio |
|---|---|---|---|---|---|
| Oct 2025 | 79.9% | 8.8% | 4.7% | 4.1% | 2.5% |
| Nov 2025 | 83.1% | 7.8% | 5.2% | 2.4% | 1.4% |
| Dec 2025 | 83% | 6% | 6% | 3.4% | 1.6% |
| Jan 2026 | 79% | 8.2% | 6.6% | 3.8% | 2.3% |
| Feb 2026 | 77.9% | 7.6% | 7.6% | 4.4% | 2.6% |
| Mar 2026 | 79.1% | 8.5% | 6.9% | 3.2% | 2.4% |
| Apr 2026 | 77.7% | 9.5% | 7.7% | 3% | 2.1% |
| May 2026 | 78.4% | 8.8% | 7.1% | 3.3% | 2.5% |
| Jun 2026 | 78.6% | 10.5% | 5.7% | 3.2% | 1.9% |
| Jul 2026 | 75.6% | 10.6% | 8.7% | 3.3% | 1.9% |
| Aug 2026 | 75.5% | 10.2% | 8.3% | 4.2% | 1.8% |
| Sep 2026 | 80.9% | 8.4% | 6.8% | 2.6% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80.9% | 3.1K | +6.9% | +5.4 points | |
| 2, held 2nd | 8.4% | 320 | -17.9% | -1.8 points | |
| 3, held 3rd | 6.8% | 260 | -18.8% | -1.5 points | |
| 4, held 4th | 2.6% | 100 | -37.5% | -1.6 points | |
| 5, held 5th | 1.3% | 50 | -28.6% | -0.5 points |
80.9%
Held 1st. 3.1K estimated branded searches, +6.9% vs prior month. Share +5.4 points.
2.
Bellroy8.4%
Held 2nd. 320 estimated branded searches, -17.9% vs prior month. Share -1.8 points.
3.
Osprey6.8%
Held 3rd. 260 estimated branded searches, -18.8% vs prior month. Share -1.5 points.
4.
Thule2.6%
Held 4th. 100 estimated branded searches, -37.5% vs prior month. Share -1.6 points.
5.
Ogio1.3%
Held 5th. 50 estimated branded searches, -28.6% vs prior month. Share -0.5 points.
Which brand is most popular in search among laptop backpack brands in New Zealand?
5 brands
In September 2026, Samsonite was the most searched among laptop backpack brands in New Zealand, with an estimated 3.1K branded searches, 80.9% of all searches for the five we track. Bellroy is in 2nd place, 72.6 percentage points behind at 8.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Samsonite | 79.9% → 80.9% | 83.1%Nov 2025 | 75.5%Aug 2026 | 1st |
| Bellroy | 8.8% → 8.4% | 10.6%Jul 2026 | 6%Dec 2025 | 2nd |
| Osprey | 4.7% → 6.8% | 8.7%Jul 2026 | 4.7%Oct 2025 | 3rd |
| Thule | 4.1% → 2.6% | 4.4%Feb 2026 | 2.4%Nov 2025 | 4th |
| Ogio | 2.5% → 1.3% | 2.6%Feb 2026 | 1.3%Sep 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Samsonite’s share of searches among laptop backpack brands in New Zealand increased from 79.9% to 80.9%.
- Across the 12 months ending September 2026, Osprey’s share of searches among laptop backpack brands in New Zealand increased from 4.7% to 6.8%.
- Across the 12 months ending September 2026, Thule’s share of searches among laptop backpack brands in New Zealand decreased from 4.1% to 2.6%.
- Across the 12 months ending September 2026, Ogio’s share of searches among laptop backpack brands in New Zealand decreased from 2.5% to 1.3%.
- Across the 12 months ending September 2026, Samsonite’s share of searches among laptop backpack brands in New Zealand peaked at 83.1% in November 2025 and was lowest at 75.5% in August 2026.
- Across the 12 months ending September 2026, Bellroy’s share of searches among laptop backpack brands in New Zealand peaked at 10.6% in July 2026 and was lowest at 6% in December 2025.
- Across the 12 months ending September 2026, Osprey’s share of searches among laptop backpack brands in New Zealand peaked at 8.7% in July 2026 and was lowest at 4.7% in October 2025.
- Across the 12 months ending September 2026, Thule’s share of searches among laptop backpack brands in New Zealand peaked at 4.4% in February 2026 and was lowest at 2.4% in November 2025.
- Across the 12 months ending September 2026, Ogio’s share of searches among laptop backpack brands in New Zealand peaked at 2.6% in February 2026 and was lowest at 1.3% in September 2026.
- Across the 12 months ending September 2026, Bellroy held steady: its share of searches among laptop backpack brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand laptop backpack brands in September 2026?
5 changes
In September 2026, Samsonite gained share of searches among laptop backpack brands in New Zealand, from 75.5% to 80.9%.
In September 2026, Bellroy lost share of searches among laptop backpack brands in New Zealand, from 10.2% to 8.4%.
In September 2026, Thule lost share of searches among laptop backpack brands in New Zealand, from 4.2% to 2.6%.
In September 2026, Osprey lost share of searches among laptop backpack brands in New Zealand, from 8.3% to 6.8%.
In September 2026, Ogio lost share of searches among laptop backpack brands in New Zealand, from 1.8% to 1.3%.
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