Brandwave

How popular isOgio?

In September 2026, people searched for Ogio by name about 140 times in New Zealand, a 30% decrease from the previous year. These searches made up 1.3% of all New Zealand laptop backpack brand searches, placing Ogio fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about laptop backpack brands, Ogio did not appear in any of the answers.

Search and AI answers in September 2026

Ogio is the fifth most searched of 5 competitors and not listed in any AI answer.

  1. SamsoniteShare of searches 80.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. BellroyShare of searches 8.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. OspreyShare of searches 6.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. ThuleShare of searches 2.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. OgioShare of searches 1.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top laptop backpack brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ogio did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Thule1st
  2. Samsonite2nd
  3. Bellroy3rd
  4. Osprey3rd
  5. Ogio–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Samsonite5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bellroy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Osprey3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thule3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ogio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about laptop backpack brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which laptop backpack brands compete with Ogio?

Ogio against laptop backpack brands in New Zealand, by month

Share of searches by month for Samsonite, Bellroy, Osprey, Thule, Ogio. The figures are in the table below the chart.

View monthly share of searches table
MonthSamsoniteBellroyOspreyThuleOgio
Oct 202579.9%8.8%4.7%4.1%2.5%
Nov 202583.1%7.8%5.2%2.4%1.4%
Dec 202583%6%6%3.4%1.6%
Jan 202679%8.2%6.6%3.8%2.3%
Feb 202677.9%7.6%7.6%4.4%2.6%
Mar 202679.1%8.5%6.9%3.2%2.4%
Apr 202677.7%9.5%7.7%3%2.1%
May 202678.4%8.8%7.1%3.3%2.5%
Jun 202678.6%10.5%5.7%3.2%1.9%
Jul 202675.6%10.6%8.7%3.3%1.9%
Aug 202675.5%10.2%8.3%4.2%1.8%
Sep 202680.9%8.4%6.8%2.6%1.3%

  1. 1.Samsonite

    80.9%

    Held 1st. 3.1K estimated branded searches, +6.9% vs prior month. Share +5.4 points.

  2. 2.Bellroy

    8.4%

    Held 2nd. 320 estimated branded searches, -17.9% vs prior month. Share -1.8 points.

  3. 3.Osprey

    6.8%

    Held 3rd. 260 estimated branded searches, -18.8% vs prior month. Share -1.5 points.

  4. 4.Thule

    2.6%

    Held 4th. 100 estimated branded searches, -37.5% vs prior month. Share -1.6 points.

  5. 5.Ogio

    1.3%

    Held 5th. 50 estimated branded searches, -28.6% vs prior month. Share -0.5 points.

Compare popularity between Ogio and its closest rivals

Every comparison with Ogio

13 comparisons

How has branded search demand for Ogio changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ogio in New Zealand fell from 200 to 140.
  • Across the 12 months ending September 2026, Ogio’s share of searches among laptop backpack brands in New Zealand decreased from 2.5% to 1.3%.
  • Across the 12 months ending September 2026, Ogio’s share of searches among laptop backpack brands in New Zealand peaked at 2.6% in February 2026 and was lowest at 1.3% in September 2026.

How did search popularity change for New Zealand laptop backpack brands in September 2026?

5 changes

  1. In September 2026, Samsonite gained share of searches among laptop backpack brands in New Zealand, from 75.5% to 80.9%.

  2. In September 2026, Bellroy lost share of searches among laptop backpack brands in New Zealand, from 10.2% to 8.4%.

  3. In September 2026, Thule lost share of searches among laptop backpack brands in New Zealand, from 4.2% to 2.6%.

  4. In September 2026, Osprey lost share of searches among laptop backpack brands in New Zealand, from 8.3% to 6.8%.

  5. In September 2026, Ogio lost share of searches among laptop backpack brands in New Zealand, from 1.8% to 1.3%.

How are Ogio’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ogio’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ogio
  • ogio golf bag

Do you work for Ogio? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Ogio compete?

Ogio is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cart bag brands7th of 81.4%Show ranking
Golf bag brands6th of 62.2%Show ranking
Stand bag brands6th of 60.85%Show ranking
Laptop backpack brands5th of 51.3%Shown above
Boot bag brands3rd of 56.4%Show ranking
Creator with pink hair and a pink jacket

Is Ogio your brand?

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