Golf bag brands in New Zealand:Which are most popular?
In September 2026, Titleist was the most searched golf bag brand in New Zealand, accounting for 30.4% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Titleist and PING showed up in every answer. PING was recommended most often, coming first in two out of four responses.
TitleistShare of searches 30.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
TaylorMadeShare of searches 30.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
CallawayShare of searches 23.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
PINGShare of searches 10.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
Sun MountainShare of searches 3.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
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Top golf bag brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Titleist and PING appeared every time. PING was recommended most often, coming first in two out of four answers. Titleist and Sun Mountain tied for second.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
PING1st
Titleist2nd
Sun Mountain2nd
TaylorMade4th
Callaway5th
Ogio5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Titleist4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
PING4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Sun Mountain3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
TaylorMade1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Callaway1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ogio1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about golf bag brands
4 answers
Asked ChatGPT
“Which golf bag brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best golf bag brands in New Zealand?”
Asked ChatGPT
“What's the best golf bag brand in New Zealand for club storage?”
Searched Google, AI Overview
“golf stand bag”
Searched Google, AI Overview
“golf bags nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which golf bag brands do people search for most?
This chart shows how often people search Google for each golf bag brand by name. Each line represents a brand's share of searches for all six golf bag brands we track, month by month, from searches in New Zealand.
Share of searches by month for Titleist, TaylorMade, Callaway, PING, Sun Mountain, Ogio. The figures are in the table below the chart.
View monthly share of searches table
| Month | Titleist | TaylorMade | Callaway | PING | Sun Mountain | Ogio |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.6% | 29.3% | 24.3% | 7.6% | 3.8% | 2.4% |
| Nov 2025 | 33.6% | 30.2% | 22.2% | 7.2% | 4.1% | 2.7% |
| Dec 2025 | 37.4% | 27.9% | 21.9% | 7.2% | 3.6% | 2% |
| Jan 2026 | 35.3% | 29.3% | 24.1% | 5.4% | 3.3% | 2.7% |
| Feb 2026 | 27.1% | 28.5% | 28.3% | 7.4% | 5.6% | 3% |
| Mar 2026 | 29.8% | 25.6% | 27.2% | 5.7% | 9.2% | 2.5% |
| Apr 2026 | 22.7% | 22.3% | 43.2% | 4.3% | 5.8% | 1.7% |
| May 2026 | 25.4% | 29.6% | 33.2% | 5.7% | 3.9% | 2.2% |
| Jun 2026 | 27.3% | 27.3% | 32.2% | 8% | 3% | 2.2% |
| Jul 2026 | 24.8% | 28.2% | 33.2% | 8.2% | 3.3% | 2.3% |
| Aug 2026 | 28.7% | 28.8% | 28.9% | 7.9% | 3.5% | 2.2% |
| Sep 2026 | 30.4% | 30.1% | 23.3% | 10.1% | 3.8% | 2.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 3rd to 1st | 30.4% | 1.9K | -16.9% | +1.8 pointsmoved from 3rd to 1st | |
| 2, held 2nd | 30.1% | 1.9K | -18.1% | +1.3 points | |
| 3, moved from 1st to 3rd | 23.3% | 1.5K | -36.9% | -5.6 pointsmoved from 1st to 3rd | |
| 4, held 4th | 10.1% | 640 | 0% | +2.2 points | |
| 5, held 5th | 3.8% | 240 | -14.3% | +0.3 points | |
| 6, held 6th | 2.2% | 140 | -22.2% | 0 points |
1.
Titleist30.4%
Moved from 3rd to 1st. 1.9K estimated branded searches, -16.9% vs prior month. Share +1.8 points.
30.1%
Held 2nd. 1.9K estimated branded searches, -18.1% vs prior month. Share +1.3 points.
3.
Callaway23.3%
Moved from 1st to 3rd. 1.5K estimated branded searches, -36.9% vs prior month. Share -5.6 points.
4.
PING10.1%
Held 4th. 640 estimated branded searches, 0% vs prior month. Share +2.2 points.
3.8%
Held 5th. 240 estimated branded searches, -14.3% vs prior month. Share +0.3 points.
6.
Ogio2.2%
Held 6th. 140 estimated branded searches, -22.2% vs prior month. Share 0 points.
Which brand is most popular in search among golf bag brands in New Zealand?
6 brands
Titleist and TaylorMade share the highest share of searches among golf bag brands in New Zealand, at 30.4% and 30.1% in September 2026.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| 32.6% → 30.4% | 37.4%Dec 2025 | 22.7%Apr 2026 | 1st | |
| 29.3% → 30.1% | 30.2%Nov 2025 | 22.3%Apr 2026 | 2nd | |
| 24.3% → 23.3% | 43.2%Apr 2026 | 21.9%Dec 2025 | 3rd | |
| 7.6% → 10.1% | 10.1%Sep 2026 | 4.3%Apr 2026 | 4th | |
| 3.8% | 9.2%Mar 2026 | 3%Jun 2026 | 5th | |
| 2.4% → 2.2% | 3%Feb 2026 | 1.7%Apr 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Titleist’s share of searches among golf bag brands in New Zealand decreased from 32.6% to 30.4%.
- Across the 12 months ending September 2026, TaylorMade’s share of searches among golf bag brands in New Zealand increased from 29.3% to 30.1%.
- Across the 12 months ending September 2026, Callaway’s share of searches among golf bag brands in New Zealand decreased from 24.3% to 23.3%.
- Across the 12 months ending September 2026, PING’s share of searches among golf bag brands in New Zealand increased from 7.6% to 10.1%.
- Across the 12 months ending September 2026, Titleist’s share of searches among golf bag brands in New Zealand peaked at 37.4% in December 2025 and was lowest at 22.7% in April 2026.
- Across the 12 months ending September 2026, TaylorMade’s share of searches among golf bag brands in New Zealand peaked at 30.2% in November 2025 and was lowest at 22.3% in April 2026.
- Across the 12 months ending September 2026, Callaway’s share of searches among golf bag brands in New Zealand peaked at 43.2% in April 2026 and was lowest at 21.9% in December 2025.
- Across the 12 months ending September 2026, PING’s share of searches among golf bag brands in New Zealand peaked at 10.1% in September 2026 and was lowest at 4.3% in April 2026.
- Across the 12 months ending September 2026, Sun Mountain’s share of searches among golf bag brands in New Zealand peaked at 9.2% in March 2026 and was lowest at 3% in June 2026.
- Across the 12 months ending September 2026, Ogio’s share of searches among golf bag brands in New Zealand peaked at 3% in February 2026 and was lowest at 1.7% in April 2026.
- Across the 12 months ending September 2026, Sun Mountain and Ogio held steady: their share of searches among golf bag brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand golf bag brands in September 2026?
6 changes

In September 2026, Titleist overtook Callaway and TaylorMade to become the leader among golf bag brands in New Zealand, with 30.4% of the searches.

In September 2026, PING gained share of searches among golf bag brands in New Zealand, from 7.9% to 10.1%.

In September 2026, TaylorMade gained share of searches among golf bag brands in New Zealand, from 28.8% to 30.1%.

In September 2026, Callaway lost share of searches among golf bag brands in New Zealand, from 28.9% to 23.3%.

Sun Mountain’s share of searches among golf bag brands in New Zealand has gained ground for 3 months in a row, from 3% to 3.8% in September 2026.

Estimated monthly branded searches for Ogio in New Zealand fell 30% over 12 measured months, from 200 to 140 in September 2026.
Compare popularity between leading brands

Titleist vs TaylorMade: compare popularity
Titleist vs Callaway: compare popularity
Titleist vs PING: compare popularity
Titleist vs Sun Mountain: compare popularity
TaylorMade vs Callaway: compare popularity
TaylorMade vs PING: compare popularity
TaylorMade vs Sun Mountain: compare popularity
Callaway vs PING: compare popularity
Callaway vs Sun Mountain: compare popularity
PING vs Sun Mountain: compare popularity- Compare any of these brands

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