PING vs TaylorMade:Which is more popular by branded search in New Zealand?
In August 2026, TaylorMade had more branded searches than PING among golf brands in New Zealand. TaylorMade was estimated to have 4.6K branded searches compared to PING’s 2.3K, and held a 20.8% Share of Search versus PING’s 10.6%.
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Which is more popular in search, PING or TaylorMade?
Compare the golf club and ball brands New Zealand golfers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TaylorMade, PING. The figures are in the table below the chart.
View monthly share of search table
| Month | Titleist | Callaway | TaylorMade | Srixon | PING | Cobra Golf |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.3% | 20.4% | 22.3% | 8.6% | 9% | 3.3% |
| Nov 2025 | 38.8% | 19.6% | 22.2% | 8.8% | 7.8% | 2.8% |
| Dec 2025 | 41.1% | 17.6% | 20.4% | 10% | 7.7% | 3.2% |
| Jan 2026 | 36.9% | 19.1% | 22.7% | 8.6% | 8.8% | 3.9% |
| Feb 2026 | 34% | 20.4% | 24.8% | 8% | 9.6% | 3.1% |
| Mar 2026 | 36.7% | 20.4% | 22.2% | 8.2% | 9.5% | 2.9% |
| Apr 2026 | 32.8% | 27.7% | 20.7% | 7.5% | 9.1% | 2.3% |
| May 2026 | 36.1% | 19.3% | 22.4% | 8.1% | 11.2% | 2.9% |
| Jun 2026 | 34.8% | 18.7% | 20.8% | 9.1% | 13.5% | 3.1% |
| Jul 2026 | 34.1% | 18.4% | 21.3% | 13.4% | 9.7% | 3.1% |
| Aug 2026 | 32.8% | 22.2% | 20.8% | 10.8% | 10.6% | 2.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the PING and TaylorMade comparison changed over the last 12 months?
3 findings
- TaylorMade was ahead of PING in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, PING’s estimated Share of Search among golf brands in New Zealand moved from 9% to 10.6%, and its estimated monthly branded searches moved from 1.8K to 2.3K.
- Across the 11 months ending August 2026, TaylorMade’s estimated Share of Search among golf brands in New Zealand moved from 22.3% to 20.8%, and its estimated monthly branded searches moved from 4.4K to 4.6K.
How did search popularity change for New Zealand golf brands in August 2026?
2 changes
In August 2026, Callaway overtook TaylorMade to rank 2nd among golf brands in New Zealand, at 22.2%.
In August 2026, PING gained estimated Share of Search among golf brands in New Zealand, from 9.7% to 10.6%.
How each brand is measured
Brandwave collects information about searches that people make online using PING’s and TaylorMade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
PING
13 branded search terms
- ping bag golf
- ping g30 irons
- ping g400 irons
- ping g425 irons
- ping g430 irons
- ping golf
- ping golf caps
- ping golf clubs
- ping golf wedges
- ping hoofer golf bag
- ping hoofer lite golf bag
- ping irons
- putter golf ping
TaylorMade
16 branded search terms
- club taylormade
- m2 taylor made
- taylor made
- taylor made golf bag
- taylormade
- taylormade balls
- taylormade golf
- taylormade irons
- taylormade irons p790
- taylormade near me
- taylormade nz
- taylormade online
- taylormade p790
- taylormade spider putter
- taylormade tp5
- taylormadegolf com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.