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Golf brands in New Zealand:Which brands are most popular in search?

In August 2026, Titleist was the most searched among golf brands in New Zealand, with an estimated 7.2K branded searches and 32.8% estimated Share of Search within this set.

Share of Search, August 2026
  1. Titleist32.8%
  2. Callaway22.2%
  3. TaylorMade20.8%
  4. Srixon10.8%
  5. PING10.6%
  6. Cobra Golf2.8%

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Share of SearchLeaderboard

Compare the golf club and ball brands New Zealand golfers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among golf brands in New Zealand, by month

Share of Search by month for Titleist, Callaway, TaylorMade, Srixon, PING, Cobra Golf. The figures are in the table below the chart.

View monthly share of search table
MonthTitleistCallawayTaylorMadeSrixonPINGCobra Golf
Oct 202536.3%20.4%22.3%8.6%9%3.3%
Nov 202538.8%19.6%22.2%8.8%7.8%2.8%
Dec 202541.1%17.6%20.4%10%7.7%3.2%
Jan 202636.9%19.1%22.7%8.6%8.8%3.9%
Feb 202634%20.4%24.8%8%9.6%3.1%
Mar 202636.7%20.4%22.2%8.2%9.5%2.9%
Apr 202632.8%27.7%20.7%7.5%9.1%2.3%
May 202636.1%19.3%22.4%8.1%11.2%2.9%
Jun 202634.8%18.7%20.8%9.1%13.5%3.1%
Jul 202634.1%18.4%21.3%13.4%9.7%3.1%
Aug 202632.8%22.2%20.8%10.8%10.6%2.8%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Titleist

    32.8%

    held 1st · 7.2K estimated branded searches · -7.3% vs prior month · -1.3 points

  2. 2.Callaway

    22.2%

    moved from 3rd to 2nd · 4.9K estimated branded searches · +15.9% vs prior month · +3.7 points

  3. 3.TaylorMade

    20.8%

    moved from 2nd to 3rd · 4.6K estimated branded searches · -5.7% vs prior month · -0.5 points

  4. 4.Srixon

    10.8%

    held 4th · 2.4K estimated branded searches · -22.1% vs prior month · -2.6 points

  5. 5.PING

    10.6%

    held 5th · 2.3K estimated branded searches · +5% vs prior month · +0.9 points

  6. 6.Cobra Golf

    2.8%

    held 6th · 610 estimated branded searches · -12.9% vs prior month · -0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among golf brands in New Zealand?

In August 2026, Titleist was the most searched among golf brands in New Zealand, with an estimated 7.2K branded searches and 32.8% estimated Share of Search within this set. Callaway is in 2nd place, 10.6 percentage points behind at 22.2% Share of Search.

New Zealand golf brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Titleist36.3% → 32.8%41.1%Dec 202532.8%Apr 20261st
Callaway20.4% → 22.2%27.7%Apr 202617.6%Dec 20253rd → 2nd
TaylorMade22.3% → 20.8%24.8%Feb 202620.4%Dec 20252nd → 3rd
Srixon8.6% → 10.8%13.4%Jul 20267.5%Apr 20265th → 4th
PING9% → 10.6%13.5%Jun 20267.7%Dec 20254th → 5th
Cobra Golf3.3% → 2.8%3.9%Jan 20262.3%Apr 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Titleist’s estimated Share of Search among golf brands in New Zealand decreased from 36.3% to 32.8%.
  • Across the 11 months ending August 2026, Callaway’s estimated Share of Search among golf brands in New Zealand increased from 20.4% to 22.2%.
  • Across the 11 months ending August 2026, TaylorMade’s estimated Share of Search among golf brands in New Zealand decreased from 22.3% to 20.8%.
  • Across the 11 months ending August 2026, Srixon’s estimated Share of Search among golf brands in New Zealand increased from 8.6% to 10.8%.
  • Across the 11 months ending August 2026, PING’s estimated Share of Search among golf brands in New Zealand increased from 9% to 10.6%.
  • Across the 11 months ending August 2026, Cobra Golf’s estimated Share of Search among golf brands in New Zealand decreased from 3.3% to 2.8%.
  • Across the 11 months ending August 2026, Titleist’s estimated Share of Search among golf brands in New Zealand peaked at 41.1% in December 2025 and was lowest at 32.8% in April 2026.
  • Across the 11 months ending August 2026, Callaway’s estimated Share of Search among golf brands in New Zealand peaked at 27.7% in April 2026 and was lowest at 17.6% in December 2025.
  • Across the 11 months ending August 2026, TaylorMade’s estimated Share of Search among golf brands in New Zealand peaked at 24.8% in February 2026 and was lowest at 20.4% in December 2025.
  • Across the 11 months ending August 2026, Srixon’s estimated Share of Search among golf brands in New Zealand peaked at 13.4% in July 2026 and was lowest at 7.5% in April 2026.
  • Across the 11 months ending August 2026, PING’s estimated Share of Search among golf brands in New Zealand peaked at 13.5% in June 2026 and was lowest at 7.7% in December 2025.
  • Across the 11 months ending August 2026, Cobra Golf’s estimated Share of Search among golf brands in New Zealand peaked at 3.9% in January 2026 and was lowest at 2.3% in April 2026.
  • Across the 11 months ending August 2026, Callaway rose from 3rd to 2nd among golf brands in New Zealand.
  • Across the 11 months ending August 2026, TaylorMade fell from 2nd to 3rd among golf brands in New Zealand.
  • Across the 11 months ending August 2026, Srixon rose from 5th to 4th among golf brands in New Zealand.
  • Across the 11 months ending August 2026, PING fell from 4th to 5th among golf brands in New Zealand.

How did search popularity change for New Zealand golf brands in August 2026?

  1. In August 2026, Callaway overtook TaylorMade to rank 2nd among golf brands in New Zealand, at 22.2%.

  2. In August 2026, PING gained estimated Share of Search among golf brands in New Zealand, from 9.7% to 10.6%.

  3. In August 2026, Srixon lost estimated Share of Search among golf brands in New Zealand, from 13.4% to 10.8%.

  4. In August 2026, Titleist lost estimated Share of Search among golf brands in New Zealand, from 34.1% to 32.8%.

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