How popular isTitleist in search?
In August 2026, there were an estimated 7.2K branded searches for Titleist in New Zealand which held steady over the last 11 months. Titleist holds 32.8% estimated Share of Search among New Zealand golf brands and is ranked 1st of 6 competitors for search popularity.
Titleist32.8%
Callaway22.2%TaylorMade20.8%
Srixon10.8%
PING10.6%
Cobra Golf2.8%
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Which golf brands compete with Titleist?
Share of Search by month for Titleist, Callaway, TaylorMade, Srixon, PING, Cobra Golf. The figures are in the table below the chart.
View monthly share of search table
| Month | Titleist | Callaway | TaylorMade | Srixon | PING | Cobra Golf |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.3% | 20.4% | 22.3% | 8.6% | 9% | 3.3% |
| Nov 2025 | 38.8% | 19.6% | 22.2% | 8.8% | 7.8% | 2.8% |
| Dec 2025 | 41.1% | 17.6% | 20.4% | 10% | 7.7% | 3.2% |
| Jan 2026 | 36.9% | 19.1% | 22.7% | 8.6% | 8.8% | 3.9% |
| Feb 2026 | 34% | 20.4% | 24.8% | 8% | 9.6% | 3.1% |
| Mar 2026 | 36.7% | 20.4% | 22.2% | 8.2% | 9.5% | 2.9% |
| Apr 2026 | 32.8% | 27.7% | 20.7% | 7.5% | 9.1% | 2.3% |
| May 2026 | 36.1% | 19.3% | 22.4% | 8.1% | 11.2% | 2.9% |
| Jun 2026 | 34.8% | 18.7% | 20.8% | 9.1% | 13.5% | 3.1% |
| Jul 2026 | 34.1% | 18.4% | 21.3% | 13.4% | 9.7% | 3.1% |
| Aug 2026 | 32.8% | 22.2% | 20.8% | 10.8% | 10.6% | 2.8% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.8% | 7.2K | -7.3% | -1.3 points | |
| 2, moved from 3rd to 2nd | 22.2% | 4.9K | +15.9% | +3.7 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 20.8% | 4.6K | -5.7% | -0.5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 10.8% | 2.4K | -22.1% | -2.6 points | |
| 5, held 5th | 10.6% | 2.3K | +5% | +0.9 points | |
| 6, held 6th | 2.8% | 610 | -12.9% | -0.3 points |
1.
32.8%
held 1st · 7.2K estimated branded searches · -7.3% vs prior month · -1.3 points
2.
Callaway22.2%
moved from 3rd to 2nd · 4.9K estimated branded searches · +15.9% vs prior month · +3.7 points
20.8%
moved from 2nd to 3rd · 4.6K estimated branded searches · -5.7% vs prior month · -0.5 points
4.
10.8%
held 4th · 2.4K estimated branded searches · -22.1% vs prior month · -2.6 points
5.
PING10.6%
held 5th · 2.3K estimated branded searches · +5% vs prior month · +0.9 points
2.8%
held 6th · 610 estimated branded searches · -12.9% vs prior month · -0.3 points
Compare search popularity between Titleist and its closest rivals
How has branded search demand for Titleist changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Titleist in New Zealand held steady at 7.2K.
- Across the 11 months ending August 2026, Titleist’s estimated Share of Search among golf brands in New Zealand decreased from 36.3% to 32.8%.
- Across the 11 months ending August 2026, Titleist’s estimated Share of Search among golf brands in New Zealand peaked at 41.1% in December 2025 and was lowest at 32.8% in April 2026.
How did search popularity change for New Zealand golf brands in August 2026?
4 changes
In August 2026, Callaway overtook TaylorMade to rank 2nd among golf brands in New Zealand, at 22.2%.
In August 2026, PING gained estimated Share of Search among golf brands in New Zealand, from 9.7% to 10.6%.
In August 2026, Srixon lost estimated Share of Search among golf brands in New Zealand, from 13.4% to 10.8%.
In August 2026, Titleist lost estimated Share of Search among golf brands in New Zealand, from 34.1% to 32.8%.
How is Titleist measured?
Brandwave collects information about searches that people make online using Titleist’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
24 branded search terms
- titleist
- titleist bag
- titleist caps
- titleist com
- titleist golf
- titleist golf bag
- titleist golf balls
- titleist golf clubs
- titleist golf hats
- titleist hats
- titleist irons
- titleist near me
- titleist nz
- titleist online
- titleist pro v1
- titleist pro v1 balls
- titleist pro v1x golf balls
- titleist t100
- titleist t100 irons
- titleist t200
- titleist t200 irons
- titleist trufeel
- titleist trufeel golf balls
- titleist vokey wedges
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Is Titleist your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.