How popular isPING in search?
In August 2026, there were an estimated 2.3K branded searches for PING in New Zealand which is up 30.9% over the last 11 months. PING holds 10.6% estimated Share of Search among New Zealand golf brands and is ranked 5th of 6 competitors for search popularity.
Titleist32.8%
Callaway22.2%TaylorMade20.8%
Srixon10.8%
PING10.6%
Cobra Golf2.8%
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Which golf brands compete with PING?
Share of Search by month for Titleist, Callaway, TaylorMade, Srixon, PING, Cobra Golf. The figures are in the table below the chart.
View monthly share of search table
| Month | Titleist | Callaway | TaylorMade | Srixon | PING | Cobra Golf |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.3% | 20.4% | 22.3% | 8.6% | 9% | 3.3% |
| Nov 2025 | 38.8% | 19.6% | 22.2% | 8.8% | 7.8% | 2.8% |
| Dec 2025 | 41.1% | 17.6% | 20.4% | 10% | 7.7% | 3.2% |
| Jan 2026 | 36.9% | 19.1% | 22.7% | 8.6% | 8.8% | 3.9% |
| Feb 2026 | 34% | 20.4% | 24.8% | 8% | 9.6% | 3.1% |
| Mar 2026 | 36.7% | 20.4% | 22.2% | 8.2% | 9.5% | 2.9% |
| Apr 2026 | 32.8% | 27.7% | 20.7% | 7.5% | 9.1% | 2.3% |
| May 2026 | 36.1% | 19.3% | 22.4% | 8.1% | 11.2% | 2.9% |
| Jun 2026 | 34.8% | 18.7% | 20.8% | 9.1% | 13.5% | 3.1% |
| Jul 2026 | 34.1% | 18.4% | 21.3% | 13.4% | 9.7% | 3.1% |
| Aug 2026 | 32.8% | 22.2% | 20.8% | 10.8% | 10.6% | 2.8% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.8% | 7.2K | -7.3% | -1.3 points | |
| 2, moved from 3rd to 2nd | 22.2% | 4.9K | +15.9% | +3.7 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 20.8% | 4.6K | -5.7% | -0.5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 10.8% | 2.4K | -22.1% | -2.6 points | |
| 5, held 5th | 10.6% | 2.3K | +5% | +0.9 points | |
| 6, held 6th | 2.8% | 610 | -12.9% | -0.3 points |
1.
32.8%
held 1st · 7.2K estimated branded searches · -7.3% vs prior month · -1.3 points
2.
Callaway22.2%
moved from 3rd to 2nd · 4.9K estimated branded searches · +15.9% vs prior month · +3.7 points
20.8%
moved from 2nd to 3rd · 4.6K estimated branded searches · -5.7% vs prior month · -0.5 points
4.
10.8%
held 4th · 2.4K estimated branded searches · -22.1% vs prior month · -2.6 points
5.
PING10.6%
held 5th · 2.3K estimated branded searches · +5% vs prior month · +0.9 points
2.8%
held 6th · 610 estimated branded searches · -12.9% vs prior month · -0.3 points
Compare search popularity between PING and its closest rivals
How has branded search demand for PING changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for PING in New Zealand rose from 1.8K to 2.3K.
- Across the 11 months ending August 2026, PING’s estimated Share of Search among golf brands in New Zealand increased from 9% to 10.6%.
- Across the 11 months ending August 2026, PING’s estimated Share of Search among golf brands in New Zealand peaked at 13.5% in June 2026 and was lowest at 7.7% in December 2025.
- Across the 11 months ending August 2026, PING fell from 4th to 5th among golf brands in New Zealand.
How did search popularity change for New Zealand golf brands in August 2026?
4 changes
In August 2026, Callaway overtook TaylorMade to rank 2nd among golf brands in New Zealand, at 22.2%.
In August 2026, PING gained estimated Share of Search among golf brands in New Zealand, from 9.7% to 10.6%.
In August 2026, Srixon lost estimated Share of Search among golf brands in New Zealand, from 13.4% to 10.8%.
In August 2026, Titleist lost estimated Share of Search among golf brands in New Zealand, from 34.1% to 32.8%.
How is PING measured?
Brandwave collects information about searches that people make online using PING’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
13 branded search terms
- ping bag golf
- ping g30 irons
- ping g400 irons
- ping g425 irons
- ping g430 irons
- ping golf
- ping golf caps
- ping golf clubs
- ping golf wedges
- ping hoofer golf bag
- ping hoofer lite golf bag
- ping irons
- putter golf ping
Do you work for PING? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is PING your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.