Brandwave

Cobra Golf vs PING:Which is more popular by branded search in New Zealand?

In August 2026, PING had more branded searches than Cobra Golf among golf brands in New Zealand. PING was estimated to have 2.3K branded searches compared to Cobra Golf’s 610, and held a 10.6% Share of Search versus Cobra Golf’s 2.8%.

Share of Search among golf brands in New Zealand in August 2026Which is more popular in search, Cobra Golf or PING?
Cobra Golf2.8%610 searches
vs
PING10.6%2.3K searches

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Which is more popular in search, Cobra Golf or PING?

Compare the golf club and ball brands New Zealand golfers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Cobra Golf and PING among golf brands in New Zealand, by month

Share of Search by month for PING, Cobra Golf. The figures are in the table below the chart.

View monthly share of search table
MonthTitleistCallawayTaylorMadeSrixonPINGCobra Golf
Oct 202536.3%20.4%22.3%8.6%9%3.3%
Nov 202538.8%19.6%22.2%8.8%7.8%2.8%
Dec 202541.1%17.6%20.4%10%7.7%3.2%
Jan 202636.9%19.1%22.7%8.6%8.8%3.9%
Feb 202634%20.4%24.8%8%9.6%3.1%
Mar 202636.7%20.4%22.2%8.2%9.5%2.9%
Apr 202632.8%27.7%20.7%7.5%9.1%2.3%
May 202636.1%19.3%22.4%8.1%11.2%2.9%
Jun 202634.8%18.7%20.8%9.1%13.5%3.1%
Jul 202634.1%18.4%21.3%13.4%9.7%3.1%
Aug 202632.8%22.2%20.8%10.8%10.6%2.8%
Sep 2026——————

How has the Cobra Golf and PING comparison changed over the last 12 months?

  • PING was ahead of Cobra Golf in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Cobra Golf’s estimated Share of Search among golf brands in New Zealand moved from 3.3% to 2.8%, and its estimated monthly branded searches moved from 650 to 610.
  • Across the 11 months ending August 2026, PING’s estimated Share of Search among golf brands in New Zealand moved from 9% to 10.6%, and its estimated monthly branded searches moved from 1.8K to 2.3K.

How did search popularity change for New Zealand golf brands in August 2026?

  1. In August 2026, PING gained estimated Share of Search among golf brands in New Zealand, from 9.7% to 10.6%.

How each brand is measured

Brandwave collects information about searches that people make online using Cobra Golf’s and PING’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cobra Golf

9 branded search terms

  • cobra golf
  • cobra golf bag
  • cobra golf clubs
  • cobra golf head covers
  • cobra golf set
  • cobra golf wedges
  • iron cobra golf
  • king cobra golf set
  • putter cobra golf

PING

13 branded search terms

  • ping bag golf
  • ping g30 irons
  • ping g400 irons
  • ping g425 irons
  • ping g430 irons
  • ping golf
  • ping golf caps
  • ping golf clubs
  • ping golf wedges
  • ping hoofer golf bag
  • ping hoofer lite golf bag
  • ping irons
  • putter golf ping

How the Brand Demand Index is measured

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