Brandwave

How popular isCobra Golf in search?

In August 2026, there were an estimated 610 branded searches for Cobra Golf in New Zealand which is down 6.2% over the last 11 months. Cobra Golf holds 2.8% estimated Share of Search among New Zealand golf brands and is ranked 6th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Titleist32.8%
  2. Callaway22.2%
  3. TaylorMade20.8%
  4. Srixon10.8%
  5. PING10.6%
  6. Cobra Golf2.8%
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Which golf brands compete with Cobra Golf?

Cobra Golf against golf brands in New Zealand, by month

Share of Search by month for Titleist, Callaway, TaylorMade, Srixon, PING, Cobra Golf. The figures are in the table below the chart.

View monthly share of search table
MonthTitleistCallawayTaylorMadeSrixonPINGCobra Golf
Oct 202536.3%20.4%22.3%8.6%9%3.3%
Nov 202538.8%19.6%22.2%8.8%7.8%2.8%
Dec 202541.1%17.6%20.4%10%7.7%3.2%
Jan 202636.9%19.1%22.7%8.6%8.8%3.9%
Feb 202634%20.4%24.8%8%9.6%3.1%
Mar 202636.7%20.4%22.2%8.2%9.5%2.9%
Apr 202632.8%27.7%20.7%7.5%9.1%2.3%
May 202636.1%19.3%22.4%8.1%11.2%2.9%
Jun 202634.8%18.7%20.8%9.1%13.5%3.1%
Jul 202634.1%18.4%21.3%13.4%9.7%3.1%
Aug 202632.8%22.2%20.8%10.8%10.6%2.8%
Sep 2026——————
  1. 1.Titleist

    32.8%

    held 1st · 7.2K estimated branded searches · -7.3% vs prior month · -1.3 points

  2. 2.Callaway

    22.2%

    moved from 3rd to 2nd · 4.9K estimated branded searches · +15.9% vs prior month · +3.7 points

  3. 3.TaylorMade

    20.8%

    moved from 2nd to 3rd · 4.6K estimated branded searches · -5.7% vs prior month · -0.5 points

  4. 4.Srixon

    10.8%

    held 4th · 2.4K estimated branded searches · -22.1% vs prior month · -2.6 points

  5. 5.PING

    10.6%

    held 5th · 2.3K estimated branded searches · +5% vs prior month · +0.9 points

  6. held 6th · 610 estimated branded searches · -12.9% vs prior month · -0.3 points

Compare search popularity between Cobra Golf and its closest rivals

How has branded search demand for Cobra Golf changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Cobra Golf in New Zealand fell from 650 to 610.
  • Across the 11 months ending August 2026, Cobra Golf’s estimated Share of Search among golf brands in New Zealand decreased from 3.3% to 2.8%.
  • Across the 11 months ending August 2026, Cobra Golf’s estimated Share of Search among golf brands in New Zealand peaked at 3.9% in January 2026 and was lowest at 2.3% in April 2026.

How did search popularity change for New Zealand golf brands in August 2026?

  1. In August 2026, Callaway overtook TaylorMade to rank 2nd among golf brands in New Zealand, at 22.2%.

  2. In August 2026, PING gained estimated Share of Search among golf brands in New Zealand, from 9.7% to 10.6%.

  3. In August 2026, Srixon lost estimated Share of Search among golf brands in New Zealand, from 13.4% to 10.8%.

  4. In August 2026, Titleist lost estimated Share of Search among golf brands in New Zealand, from 34.1% to 32.8%.

How is Cobra Golf measured?

Brandwave collects information about searches that people make online using Cobra Golf’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • cobra golf
  • cobra golf bag
  • cobra golf clubs
  • cobra golf head covers
  • cobra golf set
  • cobra golf wedges
  • iron cobra golf
  • king cobra golf set
  • putter cobra golf

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How the Brand Demand Index is measured

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Is Cobra Golf your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.