Cobra Golf vs TaylorMade:Which is more popular by branded search in New Zealand?
In August 2026, TaylorMade had more branded searches than Cobra Golf among golf brands in New Zealand. TaylorMade was estimated to have 4.6K branded searches compared to Cobra Golf’s 610, and held a 20.8% Share of Search versus Cobra Golf’s 2.8%.
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Which is more popular in search, Cobra Golf or TaylorMade?
Compare the golf club and ball brands New Zealand golfers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TaylorMade, Cobra Golf. The figures are in the table below the chart.
View monthly share of search table
| Month | Titleist | Callaway | TaylorMade | Srixon | PING | Cobra Golf |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.3% | 20.4% | 22.3% | 8.6% | 9% | 3.3% |
| Nov 2025 | 38.8% | 19.6% | 22.2% | 8.8% | 7.8% | 2.8% |
| Dec 2025 | 41.1% | 17.6% | 20.4% | 10% | 7.7% | 3.2% |
| Jan 2026 | 36.9% | 19.1% | 22.7% | 8.6% | 8.8% | 3.9% |
| Feb 2026 | 34% | 20.4% | 24.8% | 8% | 9.6% | 3.1% |
| Mar 2026 | 36.7% | 20.4% | 22.2% | 8.2% | 9.5% | 2.9% |
| Apr 2026 | 32.8% | 27.7% | 20.7% | 7.5% | 9.1% | 2.3% |
| May 2026 | 36.1% | 19.3% | 22.4% | 8.1% | 11.2% | 2.9% |
| Jun 2026 | 34.8% | 18.7% | 20.8% | 9.1% | 13.5% | 3.1% |
| Jul 2026 | 34.1% | 18.4% | 21.3% | 13.4% | 9.7% | 3.1% |
| Aug 2026 | 32.8% | 22.2% | 20.8% | 10.8% | 10.6% | 2.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the Cobra Golf and TaylorMade comparison changed over the last 12 months?
3 findings
- TaylorMade was ahead of Cobra Golf in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cobra Golf’s estimated Share of Search among golf brands in New Zealand moved from 3.3% to 2.8%, and its estimated monthly branded searches moved from 650 to 610.
- Across the 11 months ending August 2026, TaylorMade’s estimated Share of Search among golf brands in New Zealand moved from 22.3% to 20.8%, and its estimated monthly branded searches moved from 4.4K to 4.6K.
How did search popularity change for New Zealand golf brands in August 2026?
1 change
In August 2026, Callaway overtook TaylorMade to rank 2nd among golf brands in New Zealand, at 22.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Cobra Golf’s and TaylorMade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cobra Golf
9 branded search terms
- cobra golf
- cobra golf bag
- cobra golf clubs
- cobra golf head covers
- cobra golf set
- cobra golf wedges
- iron cobra golf
- king cobra golf set
- putter cobra golf
TaylorMade
16 branded search terms
- club taylormade
- m2 taylor made
- taylor made
- taylor made golf bag
- taylormade
- taylormade balls
- taylormade golf
- taylormade irons
- taylormade irons p790
- taylormade near me
- taylormade nz
- taylormade online
- taylormade p790
- taylormade spider putter
- taylormade tp5
- taylormadegolf com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.