Brandwave

Srixon vs Titleist:Which is more popular by branded search in New Zealand?

In August 2026, Titleist had more branded searches than Srixon among golf brands in New Zealand. Titleist was estimated to have 7.2K branded searches compared to Srixon’s 2.4K, and held a 32.8% Share of Search versus Srixon’s 10.8%.

Share of Search among golf brands in New Zealand in August 2026Which is more popular in search, Srixon or Titleist?
Srixon10.8%2.4K searches
vs
Titleist32.8%7.2K searches

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Which is more popular in search, Srixon or Titleist?

Compare the golf club and ball brands New Zealand golfers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Srixon and Titleist among golf brands in New Zealand, by month

Share of Search by month for Titleist, Srixon. The figures are in the table below the chart.

View monthly share of search table
MonthTitleistCallawayTaylorMadeSrixonPINGCobra Golf
Oct 202536.3%20.4%22.3%8.6%9%3.3%
Nov 202538.8%19.6%22.2%8.8%7.8%2.8%
Dec 202541.1%17.6%20.4%10%7.7%3.2%
Jan 202636.9%19.1%22.7%8.6%8.8%3.9%
Feb 202634%20.4%24.8%8%9.6%3.1%
Mar 202636.7%20.4%22.2%8.2%9.5%2.9%
Apr 202632.8%27.7%20.7%7.5%9.1%2.3%
May 202636.1%19.3%22.4%8.1%11.2%2.9%
Jun 202634.8%18.7%20.8%9.1%13.5%3.1%
Jul 202634.1%18.4%21.3%13.4%9.7%3.1%
Aug 202632.8%22.2%20.8%10.8%10.6%2.8%
Sep 2026——————

How has the Srixon and Titleist comparison changed over the last 12 months?

  • Titleist was ahead of Srixon in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Srixon’s estimated Share of Search among golf brands in New Zealand moved from 8.6% to 10.8%, and its estimated monthly branded searches moved from 1.7K to 2.4K.
  • Across the 11 months ending August 2026, Titleist’s estimated Share of Search among golf brands in New Zealand moved from 36.3% to 32.8%, and its estimated monthly branded searches held steady at 7.2K.

How did search popularity change for New Zealand golf brands in August 2026?

  1. In August 2026, Srixon lost estimated Share of Search among golf brands in New Zealand, from 13.4% to 10.8%.

  2. In August 2026, Titleist lost estimated Share of Search among golf brands in New Zealand, from 34.1% to 32.8%.

How each brand is measured

Brandwave collects information about searches that people make online using Srixon’s and Titleist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Srixon

17 branded search terms

  • srixon
  • srixon ad333
  • srixon bag golf
  • srixon com
  • srixon golf
  • srixon golf balls
  • srixon irons
  • srixon nz
  • srixon online
  • srixon q star tour
  • srixon q star tour balls
  • srixon soft feel
  • srixon soft feel golf balls
  • srixon z star
  • srixon z star golf
  • srixon z star xv
  • srixon zx5

Titleist

24 branded search terms

  • titleist
  • titleist bag
  • titleist caps
  • titleist com
  • titleist golf
  • titleist golf bag
  • titleist golf balls
  • titleist golf clubs
  • titleist golf hats
  • titleist hats
  • titleist irons
  • titleist near me
  • titleist nz
  • titleist online
  • titleist pro v1
  • titleist pro v1 balls
  • titleist pro v1x golf balls
  • titleist t100
  • titleist t100 irons
  • titleist t200
  • titleist t200 irons
  • titleist trufeel
  • titleist trufeel golf balls
  • titleist vokey wedges

How the Brand Demand Index is measured

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