Callaway vs Titleist:Which is more popular by branded search in New Zealand?
In August 2026, Titleist had more branded searches than Callaway among golf brands in New Zealand. Titleist was estimated to have 7.2K branded searches compared to Callaway’s 4.9K, and held a 32.8% Share of Search versus Callaway’s 22.2%.
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Which is more popular in search, Callaway or Titleist?
Compare the golf club and ball brands New Zealand golfers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Titleist, Callaway. The figures are in the table below the chart.
View monthly share of search table
| Month | Titleist | Callaway | TaylorMade | Srixon | PING | Cobra Golf |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.3% | 20.4% | 22.3% | 8.6% | 9% | 3.3% |
| Nov 2025 | 38.8% | 19.6% | 22.2% | 8.8% | 7.8% | 2.8% |
| Dec 2025 | 41.1% | 17.6% | 20.4% | 10% | 7.7% | 3.2% |
| Jan 2026 | 36.9% | 19.1% | 22.7% | 8.6% | 8.8% | 3.9% |
| Feb 2026 | 34% | 20.4% | 24.8% | 8% | 9.6% | 3.1% |
| Mar 2026 | 36.7% | 20.4% | 22.2% | 8.2% | 9.5% | 2.9% |
| Apr 2026 | 32.8% | 27.7% | 20.7% | 7.5% | 9.1% | 2.3% |
| May 2026 | 36.1% | 19.3% | 22.4% | 8.1% | 11.2% | 2.9% |
| Jun 2026 | 34.8% | 18.7% | 20.8% | 9.1% | 13.5% | 3.1% |
| Jul 2026 | 34.1% | 18.4% | 21.3% | 13.4% | 9.7% | 3.1% |
| Aug 2026 | 32.8% | 22.2% | 20.8% | 10.8% | 10.6% | 2.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the Callaway and Titleist comparison changed over the last 12 months?
3 findings
- Titleist was ahead of Callaway in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Callaway’s estimated Share of Search among golf brands in New Zealand moved from 20.4% to 22.2%, and its estimated monthly branded searches moved from 4K to 4.9K.
- Across the 11 months ending August 2026, Titleist’s estimated Share of Search among golf brands in New Zealand moved from 36.3% to 32.8%, and its estimated monthly branded searches held steady at 7.2K.
How did search popularity change for New Zealand golf brands in August 2026?
2 changes
In August 2026, Callaway overtook TaylorMade to rank 2nd among golf brands in New Zealand, at 22.2%.
In August 2026, Titleist lost estimated Share of Search among golf brands in New Zealand, from 34.1% to 32.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Callaway’s and Titleist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Callaway
20 branded search terms
- callaway
- callaway big bertha irons
- callaway cf16
- callaway chrome soft
- callaway club set
- callaway golf
- callaway golf bag
- callaway golf balls
- callaway irons
- callaway near me
- callaway new zealand
- callaway nz
- callaway online
- callaway preowned
- callaway rogue st max
- callaway strata golf set
- callaway supersoft
- callaway supersoft balls
- callawaygolf com
- club callaway
Titleist
24 branded search terms
- titleist
- titleist bag
- titleist caps
- titleist com
- titleist golf
- titleist golf bag
- titleist golf balls
- titleist golf clubs
- titleist golf hats
- titleist hats
- titleist irons
- titleist near me
- titleist nz
- titleist online
- titleist pro v1
- titleist pro v1 balls
- titleist pro v1x golf balls
- titleist t100
- titleist t100 irons
- titleist t200
- titleist t200 irons
- titleist trufeel
- titleist trufeel golf balls
- titleist vokey wedges
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.