How popular isOgio?
In September 2026, people searched for Ogio by name about 140 times in New Zealand, a 30% decrease from the previous year. These searches made up 2.2% of all New Zealand golf bag brand searches, placing Ogio sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about golf bag brands, Ogio appeared in one of the four answers and was the joint fifth most recommended of the six.
Ogio is the sixth most searched of 6 competitors and the joint fifth most recommended in AI answers.
TitleistShare of searches 30.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
TaylorMadeShare of searches 30.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
CallawayShare of searches 23.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
PINGShare of searches 10.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
OgioShare of searches 2.2%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
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Top golf bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Ogio was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Ogio is the joint fifth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- PING1st
- Titleist2nd
Sun Mountain2nd- TaylorMade4th
- Callaway5th
- Ogio5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Titleist4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- PING4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Sun Mountain3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- TaylorMade1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Callaway1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ogio1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about golf bag brands
4 answers
Asked ChatGPT
“Which golf bag brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best golf bag brands in New Zealand?”
Asked ChatGPT
“What's the best golf bag brand in New Zealand for club storage?”
Searched Google, AI Overview
“golf stand bag”
Searched Google, AI Overview
“golf bags nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which golf bag brands compete with Ogio?
Share of searches by month for Titleist, TaylorMade, Callaway, PING, Sun Mountain, Ogio. The figures are in the table below the chart.
View monthly share of searches table
| Month | Titleist | TaylorMade | Callaway | PING | Sun Mountain | Ogio |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.6% | 29.3% | 24.3% | 7.6% | 3.8% | 2.4% |
| Nov 2025 | 33.6% | 30.2% | 22.2% | 7.2% | 4.1% | 2.7% |
| Dec 2025 | 37.4% | 27.9% | 21.9% | 7.2% | 3.6% | 2% |
| Jan 2026 | 35.3% | 29.3% | 24.1% | 5.4% | 3.3% | 2.7% |
| Feb 2026 | 27.1% | 28.5% | 28.3% | 7.4% | 5.6% | 3% |
| Mar 2026 | 29.8% | 25.6% | 27.2% | 5.7% | 9.2% | 2.5% |
| Apr 2026 | 22.7% | 22.3% | 43.2% | 4.3% | 5.8% | 1.7% |
| May 2026 | 25.4% | 29.6% | 33.2% | 5.7% | 3.9% | 2.2% |
| Jun 2026 | 27.3% | 27.3% | 32.2% | 8% | 3% | 2.2% |
| Jul 2026 | 24.8% | 28.2% | 33.2% | 8.2% | 3.3% | 2.3% |
| Aug 2026 | 28.7% | 28.8% | 28.9% | 7.9% | 3.5% | 2.2% |
| Sep 2026 | 30.4% | 30.1% | 23.3% | 10.1% | 3.8% | 2.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 3rd to 1st | 30.4% | 1.9K | -16.9% | +1.8 pointsmoved from 3rd to 1st | |
| 2, held 2nd | 30.1% | 1.9K | -18.1% | +1.3 points | |
| 3, moved from 1st to 3rd | 23.3% | 1.5K | -36.9% | -5.6 pointsmoved from 1st to 3rd | |
| 4, held 4th | 10.1% | 640 | 0% | +2.2 points | |
| 5, held 5th | 3.8% | 240 | -14.3% | +0.3 points | |
| 6, held 6th | 2.2% | 140 | -22.2% | 0 points |
1.
Titleist30.4%
Moved from 3rd to 1st. 1.9K estimated branded searches, -16.9% vs prior month. Share +1.8 points.
30.1%
Held 2nd. 1.9K estimated branded searches, -18.1% vs prior month. Share +1.3 points.
3.
Callaway23.3%
Moved from 1st to 3rd. 1.5K estimated branded searches, -36.9% vs prior month. Share -5.6 points.
4.
PING10.1%
Held 4th. 640 estimated branded searches, 0% vs prior month. Share +2.2 points.
3.8%
Held 5th. 240 estimated branded searches, -14.3% vs prior month. Share +0.3 points.
6.
Ogio2.2%
Held 6th. 140 estimated branded searches, -22.2% vs prior month. Share 0 points.
Compare popularity between Ogio and its closest rivals
Every comparison with Ogio
13 comparisons
How has branded search demand for Ogio changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ogio in New Zealand fell from 200 to 140.
- Across the 12 months ending September 2026, Ogio’s share of searches among golf bag brands in New Zealand peaked at 3% in February 2026 and was lowest at 1.7% in April 2026.
How did search popularity change for New Zealand golf bag brands in September 2026?
6 changes
In September 2026, Titleist overtook Callaway and TaylorMade to become the leader among golf bag brands in New Zealand, with 30.4% of the searches.
In September 2026, PING gained share of searches among golf bag brands in New Zealand, from 7.9% to 10.1%.
In September 2026, TaylorMade gained share of searches among golf bag brands in New Zealand, from 28.8% to 30.1%.
In September 2026, Callaway lost share of searches among golf bag brands in New Zealand, from 28.9% to 23.3%.
Sun Mountain’s share of searches among golf bag brands in New Zealand has gained ground for 3 months in a row, from 3% to 3.8% in September 2026.
Estimated monthly branded searches for Ogio in New Zealand fell 30% over 12 measured months, from 200 to 140 in September 2026.
How are Ogio’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ogio’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- ogio
- ogio golf bag
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Where does Ogio compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Cart bag brands | 7th of 8 | 1.4% | Show ranking |
| Golf bag brands | 6th of 6 | 2.2% | Shown above |
| Stand bag brands | 6th of 6 | 0.85% | Show ranking |
| Laptop backpack brands | 5th of 5 | 1.3% | Show ranking |
| Boot bag brands | 3rd of 5 | 6.4% | Show ranking |
Is Ogio your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.