How popular isTaylorMade?
In September 2026, people searched for TaylorMade by name about 2,210 times in New Zealand, a 21.9% decrease from the previous year. These searches made up 30.1% of all New Zealand golf bag brand searches, placing TaylorMade second out of six brands. When we asked both ChatGPT and Google AI Overviews about golf bag brands, TaylorMade appeared in one of the four answers and was the fourth most recommended of the six.
TaylorMade is the second most searched of 6 competitors and the fourth most recommended in AI answers.
TitleistShare of searches 30.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
TaylorMadeShare of searches 30.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
CallawayShare of searches 23.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
PINGShare of searches 10.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
Sun MountainShare of searches 3.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
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Top golf bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, TaylorMade was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. TaylorMade is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- PING1st
- Titleist2nd
- Sun Mountain2nd
- TaylorMade4th
- Callaway5th
Ogio5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Titleist4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- PING4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Sun Mountain3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- TaylorMade1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Callaway1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ogio1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about golf bag brands
4 answers
Asked ChatGPT
“Which golf bag brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best golf bag brands in New Zealand?”
Asked ChatGPT
“What's the best golf bag brand in New Zealand for club storage?”
Searched Google, AI Overview
“golf stand bag”
Searched Google, AI Overview
“golf bags nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which golf bag brands compete with TaylorMade?
Share of searches by month for Titleist, TaylorMade, Callaway, PING, Sun Mountain, Ogio. The figures are in the table below the chart.
View monthly share of searches table
| Month | Titleist | TaylorMade | Callaway | PING | Sun Mountain | Ogio |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.6% | 29.3% | 24.3% | 7.6% | 3.8% | 2.4% |
| Nov 2025 | 33.6% | 30.2% | 22.2% | 7.2% | 4.1% | 2.7% |
| Dec 2025 | 37.4% | 27.9% | 21.9% | 7.2% | 3.6% | 2% |
| Jan 2026 | 35.3% | 29.3% | 24.1% | 5.4% | 3.3% | 2.7% |
| Feb 2026 | 27.1% | 28.5% | 28.3% | 7.4% | 5.6% | 3% |
| Mar 2026 | 29.8% | 25.6% | 27.2% | 5.7% | 9.2% | 2.5% |
| Apr 2026 | 22.7% | 22.3% | 43.2% | 4.3% | 5.8% | 1.7% |
| May 2026 | 25.4% | 29.6% | 33.2% | 5.7% | 3.9% | 2.2% |
| Jun 2026 | 27.3% | 27.3% | 32.2% | 8% | 3% | 2.2% |
| Jul 2026 | 24.8% | 28.2% | 33.2% | 8.2% | 3.3% | 2.3% |
| Aug 2026 | 28.7% | 28.8% | 28.9% | 7.9% | 3.5% | 2.2% |
| Sep 2026 | 30.4% | 30.1% | 23.3% | 10.1% | 3.8% | 2.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 3rd to 1st | 30.4% | 1.9K | -16.9% | +1.8 pointsmoved from 3rd to 1st | |
| 2, held 2nd | 30.1% | 1.9K | -18.1% | +1.3 points | |
| 3, moved from 1st to 3rd | 23.3% | 1.5K | -36.9% | -5.6 pointsmoved from 1st to 3rd | |
| 4, held 4th | 10.1% | 640 | 0% | +2.2 points | |
| 5, held 5th | 3.8% | 240 | -14.3% | +0.3 points | |
| 6, held 6th | 2.2% | 140 | -22.2% | 0 points |
1.
Titleist30.4%
Moved from 3rd to 1st. 1.9K estimated branded searches, -16.9% vs prior month. Share +1.8 points.
30.1%
Held 2nd. 1.9K estimated branded searches, -18.1% vs prior month. Share +1.3 points.
3.
Callaway23.3%
Moved from 1st to 3rd. 1.5K estimated branded searches, -36.9% vs prior month. Share -5.6 points.
4.
PING10.1%
Held 4th. 640 estimated branded searches, 0% vs prior month. Share +2.2 points.
3.8%
Held 5th. 240 estimated branded searches, -14.3% vs prior month. Share +0.3 points.
6.
Ogio2.2%
Held 6th. 140 estimated branded searches, -22.2% vs prior month. Share 0 points.
Compare popularity between TaylorMade and its closest rivals
Every comparison with TaylorMade
10 comparisons
How has branded search demand for TaylorMade changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for TaylorMade in New Zealand fell from 2.8K to 2.2K.
- Across the 12 months ending September 2026, TaylorMade’s share of searches among golf bag brands in New Zealand increased from 29.3% to 30.1%.
- Across the 12 months ending September 2026, TaylorMade’s share of searches among golf bag brands in New Zealand peaked at 30.2% in November 2025 and was lowest at 22.3% in April 2026.
How did search popularity change for New Zealand golf bag brands in September 2026?
6 changes
In September 2026, Titleist overtook Callaway and TaylorMade to become the leader among golf bag brands in New Zealand, with 30.4% of the searches.
In September 2026, PING gained share of searches among golf bag brands in New Zealand, from 7.9% to 10.1%.
In September 2026, TaylorMade gained share of searches among golf bag brands in New Zealand, from 28.8% to 30.1%.
In September 2026, Callaway lost share of searches among golf bag brands in New Zealand, from 28.9% to 23.3%.
Sun Mountain’s share of searches among golf bag brands in New Zealand has gained ground for 3 months in a row, from 3% to 3.8% in September 2026.
Estimated monthly branded searches for Ogio in New Zealand fell 30% over 12 measured months, from 200 to 140 in September 2026.
How are TaylorMade’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using TaylorMade’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- club taylormade
- taylor made
- taylormade
- taylormade balls
- taylormade golf
- taylormade irons
- taylormade spider putter
Do you work for TaylorMade? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does TaylorMade compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Golf brands | 3rd of 6 | 19.4% | Show ranking |
| Cart bag brands | 3rd of 8 | 19% | Show ranking |
| Golf bag brands | 2nd of 6 | 30.1% | Shown above |
| Stand bag brands | 2nd of 6 | 32.2% | Show ranking |
| Golf glove brands | 1st of 4 | 45.6% | Show ranking |
Is TaylorMade your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.