How popular isTaylorMade?
In September 2026, people searched for TaylorMade by name about 2,210 times in New Zealand, a 21.9% decrease from the previous year. These searches made up 19.4% of all New Zealand golf brand searches, placing TaylorMade third out of six brands. When we asked both ChatGPT and Google AI Overviews about golf brands, TaylorMade appeared in all answers and was the second most recommended of the six.
TaylorMade is the third most searched of 6 competitors and the second most recommended in AI answers.
TitleistShare of searches 31.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
CallawayShare of searches 21.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
TaylorMadeShare of searches 19.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
SrixonShare of searches 12.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
PINGShare of searches 10.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top golf brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, TaylorMade appeared in all five answers. TaylorMade is the second most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- PING1st
- TaylorMade2nd
- Titleist3rd
- Callaway4th
- Srixon5th
Cobra Golf6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Callaway5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TaylorMade5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- PING5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Titleist4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Srixon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cobra Golf2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about golf brands
5 answers
Asked ChatGPT
“Which golf brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best golf brands in New Zealand?”
Asked ChatGPT
“What's the best golf brand in New Zealand for new clubs?”
Searched Google, AI Overview
“golf brands”
Searched Google, AI Overview
“golf clubs nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which golf brands compete with TaylorMade?
Share of searches by month for Titleist, Callaway, TaylorMade, Srixon, PING, Cobra Golf. The figures are in the table below the chart.
View monthly share of searches table
| Month | Titleist | Callaway | TaylorMade | Srixon | PING | Cobra Golf |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.1% | 23% | 20.1% | 8% | 9.6% | 4.2% |
| Nov 2025 | 36.3% | 22.9% | 19.9% | 9% | 8.4% | 3.5% |
| Dec 2025 | 38.5% | 21.5% | 17.5% | 9.7% | 8.3% | 4.4% |
| Jan 2026 | 35.6% | 22.7% | 20.1% | 7.9% | 8.5% | 5.2% |
| Feb 2026 | 31.8% | 26.3% | 20.6% | 7.7% | 9.4% | 4.2% |
| Mar 2026 | 35.4% | 25.3% | 19.1% | 7.3% | 8.9% | 4.1% |
| Apr 2026 | 28.3% | 36.2% | 17.6% | 6.5% | 8.2% | 3.1% |
| May 2026 | 30.3% | 27.1% | 21% | 7.7% | 9.5% | 4.4% |
| Jun 2026 | 30.3% | 26% | 19.1% | 8.2% | 11.6% | 4.8% |
| Jul 2026 | 28.1% | 26.3% | 18.8% | 12.1% | 10.1% | 4.6% |
| Aug 2026 | 30% | 29.1% | 18.7% | 8.3% | 10.1% | 3.8% |
| Sep 2026 | 31.8% | 21.7% | 19.4% | 12.4% | 10.4% | 4.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.8% | 3.6K | -17.8% | +1.8 points | |
| 2, held 2nd | 21.7% | 2.5K | -42% | -7.4 points | |
| 3, held 3rd | 19.4% | 2.2K | -19.3% | +0.7 points | |
| 4, moved from 5th to 4th | 12.4% | 1.4K | +16.5% | +4.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 10.4% | 1.2K | -20.3% | +0.3 pointsmoved from 4th to 5th | |
| 6, held 6th | 4.3% | 490 | -12.5% | +0.5 points |
1.
Titleist31.8%
Held 1st. 3.6K estimated branded searches, -17.8% vs prior month. Share +1.8 points.
2.
Callaway21.7%
Held 2nd. 2.5K estimated branded searches, -42% vs prior month. Share -7.4 points.
19.4%
Held 3rd. 2.2K estimated branded searches, -19.3% vs prior month. Share +0.7 points.
4.
Srixon12.4%
Moved from 5th to 4th. 1.4K estimated branded searches, +16.5% vs prior month. Share +4.1 points.
5.
PING10.4%
Moved from 4th to 5th. 1.2K estimated branded searches, -20.3% vs prior month. Share +0.3 points.
4.3%
Held 6th. 490 estimated branded searches, -12.5% vs prior month. Share +0.5 points.
Compare popularity between TaylorMade and its closest rivals
Every comparison with TaylorMade
10 comparisons
How has branded search demand for TaylorMade changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for TaylorMade in New Zealand fell from 2.8K to 2.2K.
- Across the 12 months ending September 2026, TaylorMade’s share of searches among golf brands in New Zealand decreased from 20.1% to 19.4%.
- Across the 12 months ending September 2026, TaylorMade’s share of searches among golf brands in New Zealand peaked at 21% in May 2026 and was lowest at 17.5% in December 2025.
How did search popularity change for New Zealand golf brands in September 2026?
6 changes
In September 2026, Srixon overtook PING to rank 4th among golf brands in New Zealand, with 12.4% of the searches.
In September 2026, Titleist gained share of searches among golf brands in New Zealand, from 30% to 31.8%.
In September 2026, TaylorMade gained share of searches among golf brands in New Zealand, from 18.7% to 19.4%.
In September 2026, Callaway lost share of searches among golf brands in New Zealand, from 29.1% to 21.7%.
Estimated monthly branded searches for Cobra Golf in New Zealand fell 16.9% over 12 measured months, from 590 to 490 in September 2026.
Estimated monthly branded searches for PING in New Zealand fell 12.6% over 12 measured months, from 1.4K to 1.2K in September 2026.
How are TaylorMade’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using TaylorMade’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- club taylormade
- taylor made
- taylormade
- taylormade balls
- taylormade golf
- taylormade irons
- taylormade spider putter
Do you work for TaylorMade? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does TaylorMade compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Golf brands | 3rd of 6 | 19.4% | Shown above |
| Cart bag brands | 3rd of 8 | 19% | Show ranking |
| Golf bag brands | 2nd of 6 | 30.1% | Show ranking |
| Stand bag brands | 2nd of 6 | 32.2% | Show ranking |
| Golf glove brands | 1st of 4 | 45.6% | Show ranking |
Is TaylorMade your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.