Brandwave

How popular isCallaway?

In September 2026, people searched for Callaway by name about 2,470 times in New Zealand, a 23.5% decrease from the previous year. These searches made up 21.7% of all New Zealand golf brand searches, placing Callaway second out of six brands. When we asked both ChatGPT and Google AI Overviews about golf brands, Callaway appeared in all answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Callaway is the second most searched of 6 competitors and the fourth most recommended in AI answers.

  1. TitleistShare of searches 31.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. CallawayShare of searches 21.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  3. TaylorMadeShare of searches 19.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. SrixonShare of searches 12.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  5. PINGShare of searches 10.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top golf brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Callaway appeared in all five answers. Callaway is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PING1st
  2. TaylorMade2nd
  3. Titleist3rd
  4. Callaway4th
  5. Srixon5th
  6. Cobra Golf6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Callaway5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TaylorMade5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PING5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Titleist4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Srixon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cobra Golf2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about golf brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which golf brands compete with Callaway?

Callaway against golf brands in New Zealand, by month

Share of searches by month for Titleist, Callaway, TaylorMade, Srixon, PING, Cobra Golf. The figures are in the table below the chart.

View monthly share of searches table
MonthTitleistCallawayTaylorMadeSrixonPINGCobra Golf
Oct 202535.1%23%20.1%8%9.6%4.2%
Nov 202536.3%22.9%19.9%9%8.4%3.5%
Dec 202538.5%21.5%17.5%9.7%8.3%4.4%
Jan 202635.6%22.7%20.1%7.9%8.5%5.2%
Feb 202631.8%26.3%20.6%7.7%9.4%4.2%
Mar 202635.4%25.3%19.1%7.3%8.9%4.1%
Apr 202628.3%36.2%17.6%6.5%8.2%3.1%
May 202630.3%27.1%21%7.7%9.5%4.4%
Jun 202630.3%26%19.1%8.2%11.6%4.8%
Jul 202628.1%26.3%18.8%12.1%10.1%4.6%
Aug 202630%29.1%18.7%8.3%10.1%3.8%
Sep 202631.8%21.7%19.4%12.4%10.4%4.3%

  1. 1.Titleist

    31.8%

    Held 1st. 3.6K estimated branded searches, -17.8% vs prior month. Share +1.8 points.

  2. 2.Callaway

    21.7%

    Held 2nd. 2.5K estimated branded searches, -42% vs prior month. Share -7.4 points.

  3. 3.TaylorMade

    19.4%

    Held 3rd. 2.2K estimated branded searches, -19.3% vs prior month. Share +0.7 points.

  4. 4.Srixon

    12.4%

    Moved from 5th to 4th. 1.4K estimated branded searches, +16.5% vs prior month. Share +4.1 points.

  5. 5.PING

    10.4%

    Moved from 4th to 5th. 1.2K estimated branded searches, -20.3% vs prior month. Share +0.3 points.

  6. 6.Cobra Golf

    4.3%

    Held 6th. 490 estimated branded searches, -12.5% vs prior month. Share +0.5 points.

Compare popularity between Callaway and its closest rivals

Every comparison with Callaway

10 comparisons

How has branded search demand for Callaway changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Callaway in New Zealand fell from 3.2K to 2.5K.
  • Across the 12 months ending September 2026, Callaway’s share of searches among golf brands in New Zealand decreased from 23% to 21.7%.
  • Across the 12 months ending September 2026, Callaway’s share of searches among golf brands in New Zealand peaked at 36.2% in April 2026 and was lowest at 21.5% in December 2025.

How did search popularity change for New Zealand golf brands in September 2026?

6 changes

  1. In September 2026, Srixon overtook PING to rank 4th among golf brands in New Zealand, with 12.4% of the searches.

  2. In September 2026, Titleist gained share of searches among golf brands in New Zealand, from 30% to 31.8%.

  3. In September 2026, TaylorMade gained share of searches among golf brands in New Zealand, from 18.7% to 19.4%.

  4. In September 2026, Callaway lost share of searches among golf brands in New Zealand, from 29.1% to 21.7%.

  5. Estimated monthly branded searches for Cobra Golf in New Zealand fell 16.9% over 12 measured months, from 590 to 490 in September 2026.

  6. Estimated monthly branded searches for PING in New Zealand fell 12.6% over 12 measured months, from 1.4K to 1.2K in September 2026.

How are Callaway’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Callaway’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • callaway
  • callaway chrome soft
  • callaway club set
  • callaway golf
  • callaway golf bag
  • callaway golf balls
  • callaway irons
  • callaway preowned
  • callaway supersoft
  • callaway supersoft balls
  • club callaway

Do you work for Callaway? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Callaway compete?

Callaway is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Golf brands2nd of 621.7%Shown above
Cart bag brands4th of 814.7%Show ranking
Golf bag brands3rd of 623.3%Show ranking
Stand bag brands3rd of 624.9%Show ranking
Golf glove brands2nd of 435.3%Show ranking
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Is Callaway your brand?

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