Brandwave

How popular isSrixon?

In September 2026, people searched for Srixon by name about 1,410 times in New Zealand, a 25.9% increase from the previous year. These searches made up 12.4% of all New Zealand golf brand searches, placing Srixon fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about golf brands, Srixon appeared in four of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Srixon is the fourth most searched of 6 competitors and the fifth most recommended in AI answers.

  1. TitleistShare of searches 31.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. CallawayShare of searches 21.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  3. TaylorMadeShare of searches 19.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. SrixonShare of searches 12.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  5. PINGShare of searches 10.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

+1 more

Srixon website (opens in a new tab)

Follow Srixon and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top golf brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Srixon was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Srixon is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PING1st
  2. TaylorMade2nd
  3. Titleist3rd
  4. Callaway4th
  5. Srixon5th
  6. Cobra Golf6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Callaway5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TaylorMade5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PING5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Titleist4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Srixon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cobra Golf2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about golf brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which golf brands compete with Srixon?

Srixon against golf brands in New Zealand, by month

Share of searches by month for Titleist, Callaway, TaylorMade, Srixon, PING, Cobra Golf. The figures are in the table below the chart.

View monthly share of searches table
MonthTitleistCallawayTaylorMadeSrixonPINGCobra Golf
Oct 202535.1%23%20.1%8%9.6%4.2%
Nov 202536.3%22.9%19.9%9%8.4%3.5%
Dec 202538.5%21.5%17.5%9.7%8.3%4.4%
Jan 202635.6%22.7%20.1%7.9%8.5%5.2%
Feb 202631.8%26.3%20.6%7.7%9.4%4.2%
Mar 202635.4%25.3%19.1%7.3%8.9%4.1%
Apr 202628.3%36.2%17.6%6.5%8.2%3.1%
May 202630.3%27.1%21%7.7%9.5%4.4%
Jun 202630.3%26%19.1%8.2%11.6%4.8%
Jul 202628.1%26.3%18.8%12.1%10.1%4.6%
Aug 202630%29.1%18.7%8.3%10.1%3.8%
Sep 202631.8%21.7%19.4%12.4%10.4%4.3%

  1. 1.Titleist

    31.8%

    Held 1st. 3.6K estimated branded searches, -17.8% vs prior month. Share +1.8 points.

  2. 2.Callaway

    21.7%

    Held 2nd. 2.5K estimated branded searches, -42% vs prior month. Share -7.4 points.

  3. 3.TaylorMade

    19.4%

    Held 3rd. 2.2K estimated branded searches, -19.3% vs prior month. Share +0.7 points.

  4. 4.Srixon

    12.4%

    Moved from 5th to 4th. 1.4K estimated branded searches, +16.5% vs prior month. Share +4.1 points.

  5. 5.PING

    10.4%

    Moved from 4th to 5th. 1.2K estimated branded searches, -20.3% vs prior month. Share +0.3 points.

  6. 6.Cobra Golf

    4.3%

    Held 6th. 490 estimated branded searches, -12.5% vs prior month. Share +0.5 points.

Compare popularity between Srixon and its closest rivals

Every comparison with Srixon

5 comparisons

How has branded search demand for Srixon changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Srixon in New Zealand rose from 1.1K to 1.4K.
  • Across the 12 months ending September 2026, Srixon’s share of searches among golf brands in New Zealand increased from 8% to 12.4%.
  • Across the 12 months ending September 2026, Srixon’s share of searches among golf brands in New Zealand peaked at 12.4% in September 2026 and was lowest at 6.5% in April 2026.
  • Across the 12 months ending September 2026, Srixon rose from 5th to 4th among golf brands in New Zealand.

How did search popularity change for New Zealand golf brands in September 2026?

6 changes

  1. In September 2026, Srixon overtook PING to rank 4th among golf brands in New Zealand, with 12.4% of the searches.

  2. In September 2026, Titleist gained share of searches among golf brands in New Zealand, from 30% to 31.8%.

  3. In September 2026, TaylorMade gained share of searches among golf brands in New Zealand, from 18.7% to 19.4%.

  4. In September 2026, Callaway lost share of searches among golf brands in New Zealand, from 29.1% to 21.7%.

  5. Estimated monthly branded searches for Cobra Golf in New Zealand fell 16.9% over 12 measured months, from 590 to 490 in September 2026.

  6. Estimated monthly branded searches for PING in New Zealand fell 12.6% over 12 measured months, from 1.4K to 1.2K in September 2026.

How are Srixon’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Srixon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • srixon
  • srixon bag golf
  • srixon golf
  • srixon golf balls
  • srixon irons
  • srixon soft feel
  • srixon z star

Do you work for Srixon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Srixon your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free