Brandwave

How popular isTitleist?

In September 2026, people searched for Titleist by name about 3,640 times in New Zealand, a 27.2% decrease from the previous year. These searches made up 31.8% of all New Zealand golf brand searches, placing Titleist first out of six brands. When we asked both ChatGPT and Google AI Overviews about golf brands, Titleist appeared in four of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Titleist is the most searched of 6 competitors and the third most recommended in AI answers.

  1. TitleistShare of searches 31.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. CallawayShare of searches 21.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  3. TaylorMadeShare of searches 19.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. SrixonShare of searches 12.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  5. PINGShare of searches 10.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top golf brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Titleist was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Titleist is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PING1st
  2. TaylorMade2nd
  3. Titleist3rd
  4. Callaway4th
  5. Srixon5th
  6. Cobra Golf6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Callaway5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TaylorMade5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PING5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Titleist4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Srixon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cobra Golf2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about golf brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which golf brands compete with Titleist?

Titleist against golf brands in New Zealand, by month

Share of searches by month for Titleist, Callaway, TaylorMade, Srixon, PING, Cobra Golf. The figures are in the table below the chart.

View monthly share of searches table
MonthTitleistCallawayTaylorMadeSrixonPINGCobra Golf
Oct 202535.1%23%20.1%8%9.6%4.2%
Nov 202536.3%22.9%19.9%9%8.4%3.5%
Dec 202538.5%21.5%17.5%9.7%8.3%4.4%
Jan 202635.6%22.7%20.1%7.9%8.5%5.2%
Feb 202631.8%26.3%20.6%7.7%9.4%4.2%
Mar 202635.4%25.3%19.1%7.3%8.9%4.1%
Apr 202628.3%36.2%17.6%6.5%8.2%3.1%
May 202630.3%27.1%21%7.7%9.5%4.4%
Jun 202630.3%26%19.1%8.2%11.6%4.8%
Jul 202628.1%26.3%18.8%12.1%10.1%4.6%
Aug 202630%29.1%18.7%8.3%10.1%3.8%
Sep 202631.8%21.7%19.4%12.4%10.4%4.3%

  1. 1.Titleist

    31.8%

    Held 1st. 3.6K estimated branded searches, -17.8% vs prior month. Share +1.8 points.

  2. 2.Callaway

    21.7%

    Held 2nd. 2.5K estimated branded searches, -42% vs prior month. Share -7.4 points.

  3. 3.TaylorMade

    19.4%

    Held 3rd. 2.2K estimated branded searches, -19.3% vs prior month. Share +0.7 points.

  4. 4.Srixon

    12.4%

    Moved from 5th to 4th. 1.4K estimated branded searches, +16.5% vs prior month. Share +4.1 points.

  5. 5.PING

    10.4%

    Moved from 4th to 5th. 1.2K estimated branded searches, -20.3% vs prior month. Share +0.3 points.

  6. 6.Cobra Golf

    4.3%

    Held 6th. 490 estimated branded searches, -12.5% vs prior month. Share +0.5 points.

Compare popularity between Titleist and its closest rivals

Every comparison with Titleist

10 comparisons

How has branded search demand for Titleist changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Titleist in New Zealand fell from 5K to 3.6K.
  • Across the 12 months ending September 2026, Titleist’s share of searches among golf brands in New Zealand decreased from 35.1% to 31.8%.
  • Across the 12 months ending September 2026, Titleist’s share of searches among golf brands in New Zealand peaked at 38.5% in December 2025 and was lowest at 28.1% in July 2026.

How did search popularity change for New Zealand golf brands in September 2026?

6 changes

  1. In September 2026, Srixon overtook PING to rank 4th among golf brands in New Zealand, with 12.4% of the searches.

  2. In September 2026, Titleist gained share of searches among golf brands in New Zealand, from 30% to 31.8%.

  3. In September 2026, TaylorMade gained share of searches among golf brands in New Zealand, from 18.7% to 19.4%.

  4. In September 2026, Callaway lost share of searches among golf brands in New Zealand, from 29.1% to 21.7%.

  5. Estimated monthly branded searches for Cobra Golf in New Zealand fell 16.9% over 12 measured months, from 590 to 490 in September 2026.

  6. Estimated monthly branded searches for PING in New Zealand fell 12.6% over 12 measured months, from 1.4K to 1.2K in September 2026.

How are Titleist’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Titleist’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • titleist
  • titleist bag
  • titleist caps
  • titleist golf
  • titleist golf bag
  • titleist golf balls
  • titleist golf clubs
  • titleist golf glove
  • titleist golf hats
  • titleist hats
  • titleist irons
  • titleist trufeel
  • titleist vokey wedges

Do you work for Titleist? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Titleist compete?

Titleist is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Golf brands1st of 631.8%Shown above
Cart bag brands2nd of 819.2%Show ranking
Golf bag brands1st of 630.4%Show ranking
Stand bag brands1st of 632.5%Show ranking
Golf glove brands4th of 40.72%Show ranking
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