Brandwave

How popular isTitleist?

In September 2026, people searched for Titleist by name about 3,640 times in New Zealand, a 27.2% decrease from the previous year. These searches made up 30.4% of all New Zealand golf bag brand searches, placing Titleist first out of six brands. When we asked both ChatGPT and Google AI Overviews about golf bag brands, Titleist appeared in all answers and was the joint second most recommended of the six.

Search and AI answers in September 2026

Titleist is the most searched of 6 competitors and the joint second most recommended in AI answers.

  1. TitleistShare of searches 30.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. TaylorMadeShare of searches 30.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  3. CallawayShare of searches 23.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  4. PINGShare of searches 10.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  5. Sun MountainShare of searches 3.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd

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Top golf bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Titleist appeared in all four answers. Titleist is the joint second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PING1st
  2. Titleist2nd
  3. Sun Mountain2nd
  4. TaylorMade4th
  5. Callaway5th
  6. Ogio5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Titleist4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • PING4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sun Mountain3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • TaylorMade1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Callaway1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ogio1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about golf bag brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which golf bag brands compete with Titleist?

Titleist against golf bag brands in New Zealand, by month

Share of searches by month for Titleist, TaylorMade, Callaway, PING, Sun Mountain, Ogio. The figures are in the table below the chart.

View monthly share of searches table
MonthTitleistTaylorMadeCallawayPINGSun MountainOgio
Oct 202532.6%29.3%24.3%7.6%3.8%2.4%
Nov 202533.6%30.2%22.2%7.2%4.1%2.7%
Dec 202537.4%27.9%21.9%7.2%3.6%2%
Jan 202635.3%29.3%24.1%5.4%3.3%2.7%
Feb 202627.1%28.5%28.3%7.4%5.6%3%
Mar 202629.8%25.6%27.2%5.7%9.2%2.5%
Apr 202622.7%22.3%43.2%4.3%5.8%1.7%
May 202625.4%29.6%33.2%5.7%3.9%2.2%
Jun 202627.3%27.3%32.2%8%3%2.2%
Jul 202624.8%28.2%33.2%8.2%3.3%2.3%
Aug 202628.7%28.8%28.9%7.9%3.5%2.2%
Sep 202630.4%30.1%23.3%10.1%3.8%2.2%

  1. 1.Titleist

    30.4%

    Moved from 3rd to 1st. 1.9K estimated branded searches, -16.9% vs prior month. Share +1.8 points.

  2. 2.TaylorMade

    30.1%

    Held 2nd. 1.9K estimated branded searches, -18.1% vs prior month. Share +1.3 points.

  3. 3.Callaway

    23.3%

    Moved from 1st to 3rd. 1.5K estimated branded searches, -36.9% vs prior month. Share -5.6 points.

  4. 4.PING

    10.1%

    Held 4th. 640 estimated branded searches, 0% vs prior month. Share +2.2 points.

  5. 5.Sun Mountain

    3.8%

    Held 5th. 240 estimated branded searches, -14.3% vs prior month. Share +0.3 points.

  6. 6.Ogio

    2.2%

    Held 6th. 140 estimated branded searches, -22.2% vs prior month. Share 0 points.

Compare popularity between Titleist and its closest rivals

Every comparison with Titleist

10 comparisons

How has branded search demand for Titleist changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Titleist in New Zealand fell from 5K to 3.6K.
  • Across the 12 months ending September 2026, Titleist’s share of searches among golf bag brands in New Zealand decreased from 32.6% to 30.4%.
  • Across the 12 months ending September 2026, Titleist’s share of searches among golf bag brands in New Zealand peaked at 37.4% in December 2025 and was lowest at 22.7% in April 2026.

How did search popularity change for New Zealand golf bag brands in September 2026?

6 changes

  1. In September 2026, Titleist overtook Callaway and TaylorMade to become the leader among golf bag brands in New Zealand, with 30.4% of the searches.

  2. In September 2026, PING gained share of searches among golf bag brands in New Zealand, from 7.9% to 10.1%.

  3. In September 2026, TaylorMade gained share of searches among golf bag brands in New Zealand, from 28.8% to 30.1%.

  4. In September 2026, Callaway lost share of searches among golf bag brands in New Zealand, from 28.9% to 23.3%.

  5. Sun Mountain’s share of searches among golf bag brands in New Zealand has gained ground for 3 months in a row, from 3% to 3.8% in September 2026.

  6. Estimated monthly branded searches for Ogio in New Zealand fell 30% over 12 measured months, from 200 to 140 in September 2026.

How are Titleist’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Titleist’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • titleist
  • titleist bag
  • titleist caps
  • titleist golf
  • titleist golf bag
  • titleist golf balls
  • titleist golf clubs
  • titleist golf glove
  • titleist golf hats
  • titleist hats
  • titleist irons
  • titleist trufeel
  • titleist vokey wedges

Do you work for Titleist? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Titleist compete?

Titleist is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Golf brands1st of 631.8%Show ranking
Cart bag brands2nd of 819.2%Show ranking
Golf bag brands1st of 630.4%Shown above
Stand bag brands1st of 632.5%Show ranking
Golf glove brands4th of 40.72%Show ranking
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