Brandwave

How popular isCallaway?

In September 2026, people searched for Callaway by name about 2,470 times in New Zealand, a 23.5% decrease from the previous year. These searches made up 23.3% of all New Zealand golf bag brand searches, placing Callaway third out of six brands. When we asked both ChatGPT and Google AI Overviews about golf bag brands, Callaway appeared in one of the four answers and was the joint fifth most recommended of the six.

Search and AI answers in September 2026

Callaway is the third most searched of 6 competitors and the joint fifth most recommended in AI answers.

  1. TitleistShare of searches 30.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. TaylorMadeShare of searches 30.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  3. CallawayShare of searches 23.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  4. PINGShare of searches 10.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  5. Sun MountainShare of searches 3.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd

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Top golf bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Callaway was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Callaway is the joint fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PING1st
  2. Titleist2nd
  3. Sun Mountain2nd
  4. TaylorMade4th
  5. Callaway5th
  6. Ogio5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Titleist4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • PING4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sun Mountain3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • TaylorMade1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Callaway1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ogio1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about golf bag brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which golf bag brands compete with Callaway?

Callaway against golf bag brands in New Zealand, by month

Share of searches by month for Titleist, TaylorMade, Callaway, PING, Sun Mountain, Ogio. The figures are in the table below the chart.

View monthly share of searches table
MonthTitleistTaylorMadeCallawayPINGSun MountainOgio
Oct 202532.6%29.3%24.3%7.6%3.8%2.4%
Nov 202533.6%30.2%22.2%7.2%4.1%2.7%
Dec 202537.4%27.9%21.9%7.2%3.6%2%
Jan 202635.3%29.3%24.1%5.4%3.3%2.7%
Feb 202627.1%28.5%28.3%7.4%5.6%3%
Mar 202629.8%25.6%27.2%5.7%9.2%2.5%
Apr 202622.7%22.3%43.2%4.3%5.8%1.7%
May 202625.4%29.6%33.2%5.7%3.9%2.2%
Jun 202627.3%27.3%32.2%8%3%2.2%
Jul 202624.8%28.2%33.2%8.2%3.3%2.3%
Aug 202628.7%28.8%28.9%7.9%3.5%2.2%
Sep 202630.4%30.1%23.3%10.1%3.8%2.2%

  1. 1.Titleist

    30.4%

    Moved from 3rd to 1st. 1.9K estimated branded searches, -16.9% vs prior month. Share +1.8 points.

  2. 2.TaylorMade

    30.1%

    Held 2nd. 1.9K estimated branded searches, -18.1% vs prior month. Share +1.3 points.

  3. 3.Callaway

    23.3%

    Moved from 1st to 3rd. 1.5K estimated branded searches, -36.9% vs prior month. Share -5.6 points.

  4. 4.PING

    10.1%

    Held 4th. 640 estimated branded searches, 0% vs prior month. Share +2.2 points.

  5. 5.Sun Mountain

    3.8%

    Held 5th. 240 estimated branded searches, -14.3% vs prior month. Share +0.3 points.

  6. 6.Ogio

    2.2%

    Held 6th. 140 estimated branded searches, -22.2% vs prior month. Share 0 points.

Compare popularity between Callaway and its closest rivals

Every comparison with Callaway

10 comparisons

How has branded search demand for Callaway changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Callaway in New Zealand fell from 3.2K to 2.5K.
  • Across the 12 months ending September 2026, Callaway’s share of searches among golf bag brands in New Zealand decreased from 24.3% to 23.3%.
  • Across the 12 months ending September 2026, Callaway’s share of searches among golf bag brands in New Zealand peaked at 43.2% in April 2026 and was lowest at 21.9% in December 2025.

How did search popularity change for New Zealand golf bag brands in September 2026?

6 changes

  1. In September 2026, Titleist overtook Callaway and TaylorMade to become the leader among golf bag brands in New Zealand, with 30.4% of the searches.

  2. In September 2026, PING gained share of searches among golf bag brands in New Zealand, from 7.9% to 10.1%.

  3. In September 2026, TaylorMade gained share of searches among golf bag brands in New Zealand, from 28.8% to 30.1%.

  4. In September 2026, Callaway lost share of searches among golf bag brands in New Zealand, from 28.9% to 23.3%.

  5. Sun Mountain’s share of searches among golf bag brands in New Zealand has gained ground for 3 months in a row, from 3% to 3.8% in September 2026.

  6. Estimated monthly branded searches for Ogio in New Zealand fell 30% over 12 measured months, from 200 to 140 in September 2026.

How are Callaway’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Callaway’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • callaway
  • callaway chrome soft
  • callaway club set
  • callaway golf
  • callaway golf bag
  • callaway golf balls
  • callaway irons
  • callaway preowned
  • callaway supersoft
  • callaway supersoft balls
  • club callaway

Do you work for Callaway? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Callaway compete?

Callaway is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Golf brands2nd of 621.7%Show ranking
Cart bag brands4th of 814.7%Show ranking
Golf bag brands3rd of 623.3%Shown above
Stand bag brands3rd of 624.9%Show ranking
Golf glove brands2nd of 435.3%Show ranking
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