Callaway vs Sun Mountain:Which is more popular?
In September 2026, Callaway had more branded searches than Sun Mountain among golf bag brands in New Zealand. Callaway had about 1,470 branded searches, while Sun Mountain had 240. Callaway made up 23.3% of all golf bag brand searches we track, and Sun Mountain accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about golf bag brands, Sun Mountain appeared in three of the four answers and Callaway in one. Sun Mountain was mentioned before Callaway in every answer that named either.
Who do people search for more?
Callaway, about 6 searches for every 1 for Sun Mountain
Who does AI mention more?
Sun Mountain, mentioned in 3 of 4 answers, Callaway in 1
Who does AI recommend more?
Sun Mountain, named ahead of Callaway in 3 of 3 answers
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Top golf bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Sun Mountain was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Callaway was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Sun Mountain was listed before Callaway in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
PING1st
Titleist2nd- Sun Mountain2nd
TaylorMade4th- Callaway5th
Ogio5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Titleist4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- PING4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Sun Mountain3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- TaylorMade1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Callaway1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ogio1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about golf bag brands
4 answers
Asked ChatGPT
“Which golf bag brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best golf bag brands in New Zealand?”
Asked ChatGPT
“What's the best golf bag brand in New Zealand for club storage?”
Searched Google, AI Overview
“golf stand bag”
Searched Google, AI Overview
“golf bags nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Callaway or Sun Mountain more popular in search?
This chart shows how often people search Google for Callaway and Sun Mountain by name. Each line represents a brand's share of searches for all six golf bag brands we track, month by month, from searches in New Zealand.
Share of searches by month for Callaway, Sun Mountain. The figures are in the table below the chart.
View monthly share of searches table
| Month | Titleist | TaylorMade | Callaway | PING | Sun Mountain | Ogio |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.6% | 29.3% | 24.3% | 7.6% | 3.8% | 2.4% |
| Nov 2025 | 33.6% | 30.2% | 22.2% | 7.2% | 4.1% | 2.7% |
| Dec 2025 | 37.4% | 27.9% | 21.9% | 7.2% | 3.6% | 2% |
| Jan 2026 | 35.3% | 29.3% | 24.1% | 5.4% | 3.3% | 2.7% |
| Feb 2026 | 27.1% | 28.5% | 28.3% | 7.4% | 5.6% | 3% |
| Mar 2026 | 29.8% | 25.6% | 27.2% | 5.7% | 9.2% | 2.5% |
| Apr 2026 | 22.7% | 22.3% | 43.2% | 4.3% | 5.8% | 1.7% |
| May 2026 | 25.4% | 29.6% | 33.2% | 5.7% | 3.9% | 2.2% |
| Jun 2026 | 27.3% | 27.3% | 32.2% | 8% | 3% | 2.2% |
| Jul 2026 | 24.8% | 28.2% | 33.2% | 8.2% | 3.3% | 2.3% |
| Aug 2026 | 28.7% | 28.8% | 28.9% | 7.9% | 3.5% | 2.2% |
| Sep 2026 | 30.4% | 30.1% | 23.3% | 10.1% | 3.8% | 2.2% |
How has the Callaway and Sun Mountain comparison changed over the last 12 months?
3 findings
- Callaway was ahead of Sun Mountain in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Callaway’s share of searches among golf bag brands in New Zealand moved from 24.3% to 23.3%, and its estimated monthly branded searches moved from 2K to 1.5K.
- Across the 12 months ending September 2026, Sun Mountain’s share of searches among golf bag brands in New Zealand held steady at 3.8%, and its estimated monthly branded searches moved from 320 to 240.
How did search popularity change for New Zealand golf bag brands in September 2026?
3 changes
In September 2026, Titleist overtook Callaway and TaylorMade to become the leader among golf bag brands in New Zealand, with 30.4% of the searches.
In September 2026, Callaway lost share of searches among golf bag brands in New Zealand, from 28.9% to 23.3%.
Sun Mountain’s share of searches among golf bag brands in New Zealand has gained ground for 3 months in a row, from 3% to 3.8% in September 2026.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Callaway’s and Sun Mountain’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Callaway
7 branded search terms
- callaway
- callaway chrome soft
- callaway club set
- callaway preowned
- callaway supersoft
- callaway supersoft balls
- club callaway
Sun Mountain
2 branded search terms
- sun mountain
- sun mountain golf bag
Other head-to-heads among golf bag brands
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