Brandwave

PING vs Titleist:Which is more popular?

In September 2026, Titleist had more branded searches than PING among golf bag brands in New Zealand. Titleist had about 1,920 branded searches, while PING had 640. Titleist made up 30.4% of all golf bag brand searches we track, and PING accounted for 10.1%. When we asked ChatGPT and Google AI Overviews about golf bag brands, both PING and Titleist appeared in all four answers. PING was mentioned before Titleist in three out of four answers.

Among golf bag brands in New Zealand in September 2026

Who do people search for more?

Titleist, about 3 searches for every 1 for PING

Titleist 1.9K searchesPING 640 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

PING in 4 of 4Titleist in 4 of 4

Who does AI recommend more?

PING, named ahead of Titleist in 3 of 4 answers

PING first in 3Titleist first in 1

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Top golf bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, both PING and Titleist showed up in all four answers. PING was listed before Titleist in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PING1st
  2. Titleist2nd
  3. Sun Mountain2nd
  4. TaylorMade4th
  5. Callaway5th
  6. Ogio5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Titleist4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • PING4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sun Mountain3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • TaylorMade1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Callaway1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ogio1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about golf bag brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is PING or Titleist more popular in search?

This chart shows how often people search Google for PING and Titleist by name. Each line represents a brand's share of searches for all six golf bag brands we track, month by month, from searches in New Zealand.

PING and Titleist among golf bag brands in New Zealand, by month

Share of searches by month for Titleist, PING. The figures are in the table below the chart.

View monthly share of searches table
MonthTitleistTaylorMadeCallawayPINGSun MountainOgio
Oct 202532.6%29.3%24.3%7.6%3.8%2.4%
Nov 202533.6%30.2%22.2%7.2%4.1%2.7%
Dec 202537.4%27.9%21.9%7.2%3.6%2%
Jan 202635.3%29.3%24.1%5.4%3.3%2.7%
Feb 202627.1%28.5%28.3%7.4%5.6%3%
Mar 202629.8%25.6%27.2%5.7%9.2%2.5%
Apr 202622.7%22.3%43.2%4.3%5.8%1.7%
May 202625.4%29.6%33.2%5.7%3.9%2.2%
Jun 202627.3%27.3%32.2%8%3%2.2%
Jul 202624.8%28.2%33.2%8.2%3.3%2.3%
Aug 202628.7%28.8%28.9%7.9%3.5%2.2%
Sep 202630.4%30.1%23.3%10.1%3.8%2.2%

How has the PING and Titleist comparison changed over the last 12 months?

3 findings
  • Titleist was ahead of PING in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, PING’s share of searches among golf bag brands in New Zealand moved from 7.6% to 10.1%, and its estimated monthly branded searches held steady at 640.
  • Across the 12 months ending September 2026, Titleist’s share of searches among golf bag brands in New Zealand moved from 32.6% to 30.4%, and its estimated monthly branded searches moved from 2.7K to 1.9K.

How did search popularity change for New Zealand golf bag brands in September 2026?

2 changes
  1. In September 2026, Titleist overtook Callaway and TaylorMade to become the leader among golf bag brands in New Zealand, with 30.4% of the searches.

  2. In September 2026, PING gained share of searches among golf bag brands in New Zealand, from 7.9% to 10.1%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using PING’s and Titleist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PING

2 branded search terms

  • ping bag golf
  • ping golf bag

Titleist

6 branded search terms

  • titleist
  • titleist bag
  • titleist caps
  • titleist hats
  • titleist trufeel
  • titleist vokey wedges

How the Brand Demand Index is measured

Other head-to-heads among golf bag brands

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