Brandwave

How popular isCallaway?

In September 2026, people searched for Callaway by name about 2,470 times in New Zealand, a 23.5% decrease from the previous year. These searches made up 24.9% of all New Zealand stand bag brand searches, placing Callaway third out of six brands. When we asked both ChatGPT and Google AI Overviews about stand bag brands, Callaway appeared in one of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Callaway is the third most searched of 6 competitors and the fifth most recommended in AI answers.

  1. TitleistShare of searches 32.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. TaylorMadeShare of searches 32.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. CallawayShare of searches 24.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. PINGShare of searches 5.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. Sun MountainShare of searches 4.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

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Top stand bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Callaway was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Callaway is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sun Mountain1st
  2. PING2nd
  3. Titleist3rd
  4. Ogio4th
  5. Callaway5th
  6. TaylorMade–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Titleist5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PING3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sun Mountain3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ogio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Callaway1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TaylorMade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stand bag brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which stand bag brands compete with Callaway?

Callaway against stand bag brands in New Zealand, by month

Share of searches by month for Titleist, TaylorMade, Callaway, PING, Sun Mountain. The figures are in the table below the chart.

View monthly share of searches table
MonthTitleistTaylorMadeCallawayPINGSun MountainOgio
Oct 202534.4%30.9%25.6%4%4%1.1%
Nov 202535.6%31.9%23.5%3.8%4.4%0.83%
Dec 202539.3%29.3%23%3.8%3.8%0.82%
Jan 202636.9%30.6%25.2%2.8%3.5%0.98%
Feb 202628.8%30.3%30%3.9%5.9%1.1%
Mar 202631.2%26.8%28.4%3%9.6%1%
Apr 202623.5%23.1%44.6%2.2%6%0.6%
May 202626.5%30.8%34.6%3%4%1%
Jun 202628.9%28.9%34%4.2%3.1%0.92%
Jul 202626.3%29.8%35.2%4.3%3.5%0.94%
Aug 202630.3%30.4%30.5%4.2%3.7%0.92%
Sep 202632.5%32.2%24.9%5.4%4.1%0.85%

  1. 1.Titleist

    32.5%

    Moved from 3rd to 1st. 1.9K estimated branded searches, -16.9% vs prior month. Share +2.3 points.

  2. 2.TaylorMade

    32.2%

    Held 2nd. 1.9K estimated branded searches, -18.1% vs prior month. Share +1.8 points.

  3. 3.Callaway

    24.9%

    Moved from 1st to 3rd. 1.5K estimated branded searches, -36.9% vs prior month. Share -5.6 points.

  4. 4.PING

    5.4%

    Held 4th. 320 estimated branded searches, 0% vs prior month. Share +1.2 points.

  5. 5.Sun Mountain

    4.1%

    Held 5th. 240 estimated branded searches, -14.3% vs prior month. Share +0.4 points.

  6. 6.Ogio

    0.85%

    Held 6th. 50 estimated branded searches, -28.6% vs prior month. Share -0.1 points.

Compare popularity between Callaway and its closest rivals

Every comparison with Callaway

10 comparisons

How has branded search demand for Callaway changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Callaway in New Zealand fell from 3.2K to 2.5K.
  • Across the 12 months ending September 2026, Callaway’s share of searches among stand bag brands in New Zealand decreased from 25.6% to 24.9%.
  • Across the 12 months ending September 2026, Callaway’s share of searches among stand bag brands in New Zealand peaked at 44.6% in April 2026 and was lowest at 23% in December 2025.

How did search popularity change for New Zealand stand bag brands in September 2026?

6 changes

  1. In September 2026, Titleist overtook Callaway and TaylorMade to become the leader among stand bag brands in New Zealand, with 32.5% of the searches.

  2. In September 2026, TaylorMade gained share of searches among stand bag brands in New Zealand, from 30.4% to 32.2%.

  3. In September 2026, PING gained share of searches among stand bag brands in New Zealand, from 4.2% to 5.4%.

  4. In September 2026, Callaway lost share of searches among stand bag brands in New Zealand, from 30.5% to 24.9%.

  5. Sun Mountain’s share of searches among stand bag brands in New Zealand has gained ground for 3 months in a row, from 3.1% to 4.1% in September 2026.

  6. Estimated monthly branded searches for Ogio in New Zealand fell 44.4% over 12 measured months, from 90 to 50 in September 2026.

How are Callaway’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Callaway’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • callaway
  • callaway chrome soft
  • callaway club set
  • callaway golf
  • callaway golf bag
  • callaway golf balls
  • callaway irons
  • callaway preowned
  • callaway supersoft
  • callaway supersoft balls
  • club callaway

Do you work for Callaway? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Callaway compete?

Callaway is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Golf brands2nd of 621.7%Show ranking
Cart bag brands4th of 814.7%Show ranking
Golf bag brands3rd of 623.3%Show ranking
Stand bag brands3rd of 624.9%Shown above
Golf glove brands2nd of 435.3%Show ranking
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Is Callaway your brand?

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