Stand bag brands in New Zealand:Which are most popular?
In September 2026, Titleist was the most searched stand bag brand in New Zealand, accounting for 32.5% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Titleist showed up in every answer. Sun Mountain was recommended most often, coming first in two out of three responses that gave a list.
TitleistShare of searches 32.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
TaylorMadeShare of searches 32.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
CallawayShare of searches 24.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
PINGShare of searches 5.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Sun MountainShare of searches 4.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Follow stand bag brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top stand bag brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Titleist appeared every time. Sun Mountain was recommended most often, coming first in two out of three answers that gave a list. PING was second, and Titleist was third. TaylorMade, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Sun Mountain1st
PING2nd
Titleist3rd
Ogio4th
Callaway5th
TaylorMade–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Titleist5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
PING3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sun Mountain3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ogio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Callaway1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TaylorMade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about stand bag brands
5 answers
Asked ChatGPT
“Which golf stand bag brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best golf stand bag brands in New Zealand?”
Asked ChatGPT
“What's the best golf stand bag brand in New Zealand for walking the course?”
Searched Google, AI Overview
“golf carry bag”
Searched Google, AI Overview
“stand golf bag”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which stand bag brands do people search for most?
This chart shows how often people search Google for each stand bag brand by name. Each line represents a brand's share of searches for all six stand bag brands we track, month by month, from searches in New Zealand.
Share of searches by month for Titleist, TaylorMade, Callaway, PING, Sun Mountain. The figures are in the table below the chart.
View monthly share of searches table
| Month | Titleist | TaylorMade | Callaway | PING | Sun Mountain | Ogio |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 30.9% | 25.6% | 4% | 4% | 1.1% |
| Nov 2025 | 35.6% | 31.9% | 23.5% | 3.8% | 4.4% | 0.83% |
| Dec 2025 | 39.3% | 29.3% | 23% | 3.8% | 3.8% | 0.82% |
| Jan 2026 | 36.9% | 30.6% | 25.2% | 2.8% | 3.5% | 0.98% |
| Feb 2026 | 28.8% | 30.3% | 30% | 3.9% | 5.9% | 1.1% |
| Mar 2026 | 31.2% | 26.8% | 28.4% | 3% | 9.6% | 1% |
| Apr 2026 | 23.5% | 23.1% | 44.6% | 2.2% | 6% | 0.6% |
| May 2026 | 26.5% | 30.8% | 34.6% | 3% | 4% | 1% |
| Jun 2026 | 28.9% | 28.9% | 34% | 4.2% | 3.1% | 0.92% |
| Jul 2026 | 26.3% | 29.8% | 35.2% | 4.3% | 3.5% | 0.94% |
| Aug 2026 | 30.3% | 30.4% | 30.5% | 4.2% | 3.7% | 0.92% |
| Sep 2026 | 32.5% | 32.2% | 24.9% | 5.4% | 4.1% | 0.85% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 3rd to 1st | 32.5% | 1.9K | -16.9% | +2.3 pointsmoved from 3rd to 1st | |
| 2, held 2nd | 32.2% | 1.9K | -18.1% | +1.8 points | |
| 3, moved from 1st to 3rd | 24.9% | 1.5K | -36.9% | -5.6 pointsmoved from 1st to 3rd | |
| 4, held 4th | 5.4% | 320 | 0% | +1.2 points | |
| 5, held 5th | 4.1% | 240 | -14.3% | +0.4 points | |
| 6, held 6th | 0.85% | 50 | -28.6% | -0.1 points |
1.
Titleist32.5%
Moved from 3rd to 1st. 1.9K estimated branded searches, -16.9% vs prior month. Share +2.3 points.
32.2%
Held 2nd. 1.9K estimated branded searches, -18.1% vs prior month. Share +1.8 points.
3.
Callaway24.9%
Moved from 1st to 3rd. 1.5K estimated branded searches, -36.9% vs prior month. Share -5.6 points.
4.
PING5.4%
Held 4th. 320 estimated branded searches, 0% vs prior month. Share +1.2 points.
4.1%
Held 5th. 240 estimated branded searches, -14.3% vs prior month. Share +0.4 points.
6.
Ogio0.85%
Held 6th. 50 estimated branded searches, -28.6% vs prior month. Share -0.1 points.
Which brand is most popular in search among stand bag brands in New Zealand?
6 brands
Titleist and TaylorMade share the highest share of searches among stand bag brands in New Zealand, at 32.5% and 32.2% in September 2026.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| 34.4% → 32.5% | 39.3%Dec 2025 | 23.5%Apr 2026 | 1st | |
| 30.9% → 32.2% | 32.2%Sep 2026 | 23.1%Apr 2026 | 2nd | |
| 25.6% → 24.9% | 44.6%Apr 2026 | 23%Dec 2025 | 3rd | |
| 4% → 5.4% | 5.4%Sep 2026 | 2.2%Apr 2026 | 4th | |
| 4% → 4.1% | 9.6%Mar 2026 | 3.1%Jun 2026 | 5th | |
| 1.1% → 0.85% | 1.1%Oct 2025 | 0.6%Apr 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Titleist’s share of searches among stand bag brands in New Zealand decreased from 34.4% to 32.5%.
- Across the 12 months ending September 2026, TaylorMade’s share of searches among stand bag brands in New Zealand increased from 30.9% to 32.2%.
- Across the 12 months ending September 2026, Callaway’s share of searches among stand bag brands in New Zealand decreased from 25.6% to 24.9%.
- Across the 12 months ending September 2026, PING’s share of searches among stand bag brands in New Zealand increased from 4% to 5.4%.
- Across the 12 months ending September 2026, Titleist’s share of searches among stand bag brands in New Zealand peaked at 39.3% in December 2025 and was lowest at 23.5% in April 2026.
- Across the 12 months ending September 2026, TaylorMade’s share of searches among stand bag brands in New Zealand peaked at 32.2% in September 2026 and was lowest at 23.1% in April 2026.
- Across the 12 months ending September 2026, Callaway’s share of searches among stand bag brands in New Zealand peaked at 44.6% in April 2026 and was lowest at 23% in December 2025.
- Across the 12 months ending September 2026, PING’s share of searches among stand bag brands in New Zealand peaked at 5.4% in September 2026 and was lowest at 2.2% in April 2026.
- Across the 12 months ending September 2026, Sun Mountain’s share of searches among stand bag brands in New Zealand peaked at 9.6% in March 2026 and was lowest at 3.1% in June 2026.
- Across the 12 months ending September 2026, Sun Mountain and Ogio held steady: their share of searches among stand bag brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand stand bag brands in September 2026?
6 changes

In September 2026, Titleist overtook Callaway and TaylorMade to become the leader among stand bag brands in New Zealand, with 32.5% of the searches.

In September 2026, TaylorMade gained share of searches among stand bag brands in New Zealand, from 30.4% to 32.2%.

In September 2026, PING gained share of searches among stand bag brands in New Zealand, from 4.2% to 5.4%.

In September 2026, Callaway lost share of searches among stand bag brands in New Zealand, from 30.5% to 24.9%.

Sun Mountain’s share of searches among stand bag brands in New Zealand has gained ground for 3 months in a row, from 3.1% to 4.1% in September 2026.

Estimated monthly branded searches for Ogio in New Zealand fell 44.4% over 12 measured months, from 90 to 50 in September 2026.
Compare popularity between leading brands

Titleist vs TaylorMade: compare popularity
Titleist vs Callaway: compare popularity
Titleist vs PING: compare popularity
Titleist vs Sun Mountain: compare popularity
TaylorMade vs Callaway: compare popularity
TaylorMade vs PING: compare popularity
TaylorMade vs Sun Mountain: compare popularity
Callaway vs PING: compare popularity
Callaway vs Sun Mountain: compare popularity
PING vs Sun Mountain: compare popularity- Compare any of these brands

See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.