Brandwave

How popular isTitleist?

In September 2026, people searched for Titleist by name about 3,640 times in New Zealand, a 27.2% decrease from the previous year. These searches made up 32.5% of all New Zealand stand bag brand searches, placing Titleist first out of six brands. When we asked both ChatGPT and Google AI Overviews about stand bag brands, Titleist appeared in all answers and was the third most recommended of the six.

Search and AI answers in September 2026

Titleist is the most searched of 6 competitors and the third most recommended in AI answers.

  1. TitleistShare of searches 32.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. TaylorMadeShare of searches 32.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. CallawayShare of searches 24.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. PINGShare of searches 5.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. Sun MountainShare of searches 4.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

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Top stand bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Titleist appeared in all five answers. Titleist is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sun Mountain1st
  2. PING2nd
  3. Titleist3rd
  4. Ogio4th
  5. Callaway5th
  6. TaylorMade–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Titleist5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PING3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sun Mountain3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ogio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Callaway1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TaylorMade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stand bag brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which stand bag brands compete with Titleist?

Titleist against stand bag brands in New Zealand, by month

Share of searches by month for Titleist, TaylorMade, Callaway, PING, Sun Mountain. The figures are in the table below the chart.

View monthly share of searches table
MonthTitleistTaylorMadeCallawayPINGSun MountainOgio
Oct 202534.4%30.9%25.6%4%4%1.1%
Nov 202535.6%31.9%23.5%3.8%4.4%0.83%
Dec 202539.3%29.3%23%3.8%3.8%0.82%
Jan 202636.9%30.6%25.2%2.8%3.5%0.98%
Feb 202628.8%30.3%30%3.9%5.9%1.1%
Mar 202631.2%26.8%28.4%3%9.6%1%
Apr 202623.5%23.1%44.6%2.2%6%0.6%
May 202626.5%30.8%34.6%3%4%1%
Jun 202628.9%28.9%34%4.2%3.1%0.92%
Jul 202626.3%29.8%35.2%4.3%3.5%0.94%
Aug 202630.3%30.4%30.5%4.2%3.7%0.92%
Sep 202632.5%32.2%24.9%5.4%4.1%0.85%

  1. 1.Titleist

    32.5%

    Moved from 3rd to 1st. 1.9K estimated branded searches, -16.9% vs prior month. Share +2.3 points.

  2. 2.TaylorMade

    32.2%

    Held 2nd. 1.9K estimated branded searches, -18.1% vs prior month. Share +1.8 points.

  3. 3.Callaway

    24.9%

    Moved from 1st to 3rd. 1.5K estimated branded searches, -36.9% vs prior month. Share -5.6 points.

  4. 4.PING

    5.4%

    Held 4th. 320 estimated branded searches, 0% vs prior month. Share +1.2 points.

  5. 5.Sun Mountain

    4.1%

    Held 5th. 240 estimated branded searches, -14.3% vs prior month. Share +0.4 points.

  6. 6.Ogio

    0.85%

    Held 6th. 50 estimated branded searches, -28.6% vs prior month. Share -0.1 points.

Compare popularity between Titleist and its closest rivals

Every comparison with Titleist

10 comparisons

How has branded search demand for Titleist changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Titleist in New Zealand fell from 5K to 3.6K.
  • Across the 12 months ending September 2026, Titleist’s share of searches among stand bag brands in New Zealand decreased from 34.4% to 32.5%.
  • Across the 12 months ending September 2026, Titleist’s share of searches among stand bag brands in New Zealand peaked at 39.3% in December 2025 and was lowest at 23.5% in April 2026.

How did search popularity change for New Zealand stand bag brands in September 2026?

6 changes

  1. In September 2026, Titleist overtook Callaway and TaylorMade to become the leader among stand bag brands in New Zealand, with 32.5% of the searches.

  2. In September 2026, TaylorMade gained share of searches among stand bag brands in New Zealand, from 30.4% to 32.2%.

  3. In September 2026, PING gained share of searches among stand bag brands in New Zealand, from 4.2% to 5.4%.

  4. In September 2026, Callaway lost share of searches among stand bag brands in New Zealand, from 30.5% to 24.9%.

  5. Sun Mountain’s share of searches among stand bag brands in New Zealand has gained ground for 3 months in a row, from 3.1% to 4.1% in September 2026.

  6. Estimated monthly branded searches for Ogio in New Zealand fell 44.4% over 12 measured months, from 90 to 50 in September 2026.

How are Titleist’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Titleist’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • titleist
  • titleist bag
  • titleist caps
  • titleist golf
  • titleist golf bag
  • titleist golf balls
  • titleist golf clubs
  • titleist golf glove
  • titleist golf hats
  • titleist hats
  • titleist irons
  • titleist trufeel
  • titleist vokey wedges

Do you work for Titleist? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Titleist compete?

Titleist is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Golf brands1st of 631.8%Show ranking
Cart bag brands2nd of 819.2%Show ranking
Golf bag brands1st of 630.4%Show ranking
Stand bag brands1st of 632.5%Shown above
Golf glove brands4th of 40.72%Show ranking
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Is Titleist your brand?

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