TaylorMade vs Titleist:Which is more popular?
In September 2026, TaylorMade and Titleist were level in searches among stand bag brands in New Zealand, with an estimated 1.9K branded searches each, at 32.2% and 32.5% of the total. When we asked ChatGPT and Google AI Overviews about stand bag brands, Titleist appeared in all five answers and TaylorMade in none.
Who do people search for more?
Titleist and TaylorMade are searched for about as often as each other.
Who does AI mention more?
Titleist, mentioned in every answer we collected
Who does AI recommend more?
Titleist, the only one of the two named
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Top stand bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Titleist appeared in all five answers. TaylorMade did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Sun Mountain1st
PING2nd
Titleist3rd
Ogio4th
Callaway5th
TaylorMade–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Titleist5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
PING3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sun Mountain3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ogio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Callaway1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TaylorMade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about stand bag brands
5 answers
Asked ChatGPT
“Which golf stand bag brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best golf stand bag brands in New Zealand?”
Asked ChatGPT
“What's the best golf stand bag brand in New Zealand for walking the course?”
Searched Google, AI Overview
“golf carry bag”
Searched Google, AI Overview
“stand golf bag”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is TaylorMade or Titleist more popular in search?
This chart shows how often people search Google for TaylorMade and Titleist by name. Each line represents a brand's share of searches for all six stand bag brands we track, month by month, from searches in New Zealand.
Share of searches by month for Titleist, TaylorMade. The figures are in the table below the chart.
View monthly share of searches table
| Month | Titleist | TaylorMade | Callaway | PING | Sun Mountain | Ogio |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 30.9% | 25.6% | 4% | 4% | 1.1% |
| Nov 2025 | 35.6% | 31.9% | 23.5% | 3.8% | 4.4% | 0.83% |
| Dec 2025 | 39.3% | 29.3% | 23% | 3.8% | 3.8% | 0.82% |
| Jan 2026 | 36.9% | 30.6% | 25.2% | 2.8% | 3.5% | 0.98% |
| Feb 2026 | 28.8% | 30.3% | 30% | 3.9% | 5.9% | 1.1% |
| Mar 2026 | 31.2% | 26.8% | 28.4% | 3% | 9.6% | 1% |
| Apr 2026 | 23.5% | 23.1% | 44.6% | 2.2% | 6% | 0.6% |
| May 2026 | 26.5% | 30.8% | 34.6% | 3% | 4% | 1% |
| Jun 2026 | 28.9% | 28.9% | 34% | 4.2% | 3.1% | 0.92% |
| Jul 2026 | 26.3% | 29.8% | 35.2% | 4.3% | 3.5% | 0.94% |
| Aug 2026 | 30.3% | 30.4% | 30.5% | 4.2% | 3.7% | 0.92% |
| Sep 2026 | 32.5% | 32.2% | 24.9% | 5.4% | 4.1% | 0.85% |
How has the TaylorMade and Titleist comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: TaylorMade took it in February 2026, Titleist took it in March 2026, TaylorMade took it in May 2026, Titleist took it in September 2026.
- Across the 12 months ending September 2026, TaylorMade’s share of searches among stand bag brands in New Zealand moved from 30.9% to 32.2%, and its estimated monthly branded searches moved from 2.5K to 1.9K.
- Across the 12 months ending September 2026, Titleist’s share of searches among stand bag brands in New Zealand moved from 34.4% to 32.5%, and its estimated monthly branded searches moved from 2.7K to 1.9K.
How did search popularity change for New Zealand stand bag brands in September 2026?
2 changes

In September 2026, Titleist overtook Callaway and TaylorMade to become the leader among stand bag brands in New Zealand, with 32.5% of the searches.

In September 2026, TaylorMade gained share of searches among stand bag brands in New Zealand, from 30.4% to 32.2%.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using TaylorMade’s and Titleist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
TaylorMade
5 branded search terms
- club taylormade
- taylor made
- taylormade
- taylormade balls
- taylormade spider putter
Titleist
6 branded search terms
- titleist
- titleist bag
- titleist caps
- titleist hats
- titleist trufeel
- titleist vokey wedges
Other head-to-heads among stand bag brands

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