Brandwave

PING vs TaylorMade:Which is more popular?

In September 2026, TaylorMade had more branded searches than PING among stand bag brands in New Zealand. TaylorMade had about 1,900 branded searches, while PING had 320. TaylorMade made up 32.2% of all stand bag brand searches we track, and PING accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about stand bag brands, PING appeared in three of the five answers and TaylorMade in none.

Among stand bag brands in New Zealand in September 2026

Who do people search for more?

TaylorMade, about 6 searches for every 1 for PING

TaylorMade 1.9K searchesPING 320 searches

Who does AI mention more?

PING, mentioned in 3 of 5 answers, TaylorMade in 0

PING in 3 of 5TaylorMade in 0 of 5

Who does AI recommend more?

PING, the only one of the two named

PING first in 3TaylorMade never named

Follow PING vs TaylorMade and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top stand bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, PING was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. TaylorMade did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sun Mountain1st
  2. PING2nd
  3. Titleist3rd
  4. Ogio4th
  5. Callaway5th
  6. TaylorMade–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Titleist5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PING3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sun Mountain3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ogio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Callaway1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TaylorMade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stand bag brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is PING or TaylorMade more popular in search?

This chart shows how often people search Google for PING and TaylorMade by name. Each line represents a brand's share of searches for all six stand bag brands we track, month by month, from searches in New Zealand.

PING and TaylorMade among stand bag brands in New Zealand, by month

Share of searches by month for TaylorMade, PING. The figures are in the table below the chart.

View monthly share of searches table
MonthTitleistTaylorMadeCallawayPINGSun MountainOgio
Oct 202534.4%30.9%25.6%4%4%1.1%
Nov 202535.6%31.9%23.5%3.8%4.4%0.83%
Dec 202539.3%29.3%23%3.8%3.8%0.82%
Jan 202636.9%30.6%25.2%2.8%3.5%0.98%
Feb 202628.8%30.3%30%3.9%5.9%1.1%
Mar 202631.2%26.8%28.4%3%9.6%1%
Apr 202623.5%23.1%44.6%2.2%6%0.6%
May 202626.5%30.8%34.6%3%4%1%
Jun 202628.9%28.9%34%4.2%3.1%0.92%
Jul 202626.3%29.8%35.2%4.3%3.5%0.94%
Aug 202630.3%30.4%30.5%4.2%3.7%0.92%
Sep 202632.5%32.2%24.9%5.4%4.1%0.85%

How has the PING and TaylorMade comparison changed over the last 12 months?

3 findings
  • TaylorMade was ahead of PING in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, PING’s share of searches among stand bag brands in New Zealand moved from 4% to 5.4%, and its estimated monthly branded searches held steady at 320.
  • Across the 12 months ending September 2026, TaylorMade’s share of searches among stand bag brands in New Zealand moved from 30.9% to 32.2%, and its estimated monthly branded searches moved from 2.5K to 1.9K.

How did search popularity change for New Zealand stand bag brands in September 2026?

3 changes

  1. In September 2026, Titleist overtook Callaway and TaylorMade to become the leader among stand bag brands in New Zealand, with 32.5% of the searches.

  2. In September 2026, TaylorMade gained share of searches among stand bag brands in New Zealand, from 30.4% to 32.2%.

  3. In September 2026, PING gained share of searches among stand bag brands in New Zealand, from 4.2% to 5.4%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using PING’s and TaylorMade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PING

1 branded search term

  • ping bag golf

TaylorMade

5 branded search terms

  • club taylormade
  • taylor made
  • taylormade
  • taylormade balls
  • taylormade spider putter

How the Brand Demand Index is measured

Other head-to-heads among stand bag brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free