Brandwave

How popular isTitleist?

In September 2026, people searched for Titleist by name about 3,640 times in New Zealand, a 27.2% decrease from the previous year. These searches made up 0.72% of all New Zealand golf glove brand searches, placing Titleist fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about golf glove brands, Titleist appeared in three of the four answers and was the second most recommended of the four.

Search and AI answers in September 2026

Titleist is the fourth most searched of 4 competitors and the second most recommended in AI answers.

  1. TaylorMadeShare of searches 45.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  2. CallawayShare of searches 35.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  3. FootJoyShare of searches 18.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. TitleistShare of searches 0.72%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
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Top golf glove brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Titleist was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Titleist is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. FootJoy1st
  2. Titleist2nd
  3. Callaway3rd
  4. TaylorMade4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • FootJoy4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Callaway3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Titleist3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • TaylorMade2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about golf glove brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which golf glove brands compete with Titleist?

Titleist against golf glove brands in New Zealand, by month

Share of searches by month for TaylorMade, Callaway, FootJoy, Titleist. The figures are in the table below the chart.

View monthly share of searches table
MonthTaylorMadeCallawayFootJoyTitleist
Oct 202545.7%37.9%15.1%1.3%
Nov 202547.3%34.9%16.3%1.6%
Dec 202545.9%36%16.4%1.7%
Jan 202646.6%38.3%14.2%0.83%
Feb 202643.2%42.8%13.3%0.7%
Mar 202638.5%40.9%19.9%0.66%
Apr 202629.4%56.9%13.1%0.54%
May 202640.5%45.5%13.4%0.6%
Jun 202639.1%46%14.4%0.53%
Jul 202639.1%46.2%14%0.71%
Aug 202642.1%42.3%15.1%0.54%
Sep 202645.6%35.3%18.5%0.72%

  1. 1.TaylorMade

    45.6%

    Moved from 2nd to 1st. 1.9K estimated branded searches, -18.1% vs prior month. Share +3.5 points.

  2. 2.Callaway

    35.3%

    Moved from 1st to 2nd. 1.5K estimated branded searches, -36.9% vs prior month. Share -7 points.

  3. 3.FootJoy

    18.5%

    Held 3rd. 770 estimated branded searches, -7.2% vs prior month. Share +3.4 points.

  4. 4.Titleist

    0.72%

    Held 4th. 30 estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Titleist and its closest rivals

Every comparison with Titleist

10 comparisons

How has branded search demand for Titleist changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Titleist in New Zealand fell from 5K to 3.6K.
  • Across the 12 months ending September 2026, Titleist’s share of searches among golf glove brands in New Zealand decreased from 1.3% to 0.72%.
  • Across the 12 months ending September 2026, Titleist’s share of searches among golf glove brands in New Zealand peaked at 1.7% in December 2025 and was lowest at 0.53% in June 2026.

How did search popularity change for New Zealand golf glove brands in September 2026?

4 changes

  1. In September 2026, TaylorMade overtook Callaway to become the leader among golf glove brands in New Zealand, with 45.6% of the searches.

  2. In September 2026, FootJoy gained share of searches among golf glove brands in New Zealand, from 15.1% to 18.5%.

  3. In September 2026, Callaway lost share of searches among golf glove brands in New Zealand, from 42.3% to 35.3%.

  4. Estimated monthly branded searches for Titleist in New Zealand fell 57.1% over 12 measured months, from 70 to 30 in September 2026.

How are Titleist’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Titleist’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • titleist
  • titleist bag
  • titleist caps
  • titleist golf
  • titleist golf bag
  • titleist golf balls
  • titleist golf clubs
  • titleist golf glove
  • titleist golf hats
  • titleist hats
  • titleist irons
  • titleist trufeel
  • titleist vokey wedges

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How the Brand Demand Index is measured

Where does Titleist compete?

Titleist is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Golf brands1st of 631.8%Show ranking
Cart bag brands2nd of 819.2%Show ranking
Golf bag brands1st of 630.4%Show ranking
Stand bag brands1st of 632.5%Show ranking
Golf glove brands4th of 40.72%Shown above
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