Brandwave

TaylorMade vs Titleist:Which is more popular?

In September 2026, TaylorMade had more branded searches than Titleist among golf glove brands in New Zealand. TaylorMade had about 1,900 branded searches, while Titleist had 30. TaylorMade made up 45.6% of all golf glove brand searches we track, and Titleist accounted for 0.72%. When we asked ChatGPT and Google AI Overviews about golf glove brands, Titleist appeared in three of the four answers and TaylorMade in two. Titleist was mentioned before TaylorMade in every answer.

Among golf glove brands in New Zealand in September 2026

Who do people search for more?

TaylorMade, about 63 searches for every 1 for Titleist

TaylorMade 1.9K searchesTitleist 30 searches

Who does AI mention more?

Titleist, mentioned in 3 of 4 answers, TaylorMade in 2

Titleist in 3 of 4TaylorMade in 2 of 4

Who does AI recommend more?

Titleist, named ahead of TaylorMade in every answer

Titleist first in 2TaylorMade never first

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Top golf glove brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Titleist was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. TaylorMade was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Titleist was listed before TaylorMade in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. FootJoy1st
  2. Titleist2nd
  3. Callaway3rd
  4. TaylorMade4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • FootJoy4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Callaway3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Titleist3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • TaylorMade2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about golf glove brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is TaylorMade or Titleist more popular in search?

This chart shows how often people search Google for TaylorMade and Titleist by name. Each line represents a brand's share of searches for all four golf glove brands we track, month by month, from searches in New Zealand.

TaylorMade and Titleist among golf glove brands in New Zealand, by month

Share of searches by month for TaylorMade, Titleist. The figures are in the table below the chart.

View monthly share of searches table
MonthTaylorMadeCallawayFootJoyTitleist
Oct 202545.7%37.9%15.1%1.3%
Nov 202547.3%34.9%16.3%1.6%
Dec 202545.9%36%16.4%1.7%
Jan 202646.6%38.3%14.2%0.83%
Feb 202643.2%42.8%13.3%0.7%
Mar 202638.5%40.9%19.9%0.66%
Apr 202629.4%56.9%13.1%0.54%
May 202640.5%45.5%13.4%0.6%
Jun 202639.1%46%14.4%0.53%
Jul 202639.1%46.2%14%0.71%
Aug 202642.1%42.3%15.1%0.54%
Sep 202645.6%35.3%18.5%0.72%

How has the TaylorMade and Titleist comparison changed over the last 12 months?

3 findings
  • TaylorMade was ahead of Titleist in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, TaylorMade’s share of searches among golf glove brands in New Zealand moved from 45.7% to 45.6%, and its estimated monthly branded searches moved from 2.5K to 1.9K.
  • Across the 12 months ending September 2026, Titleist’s share of searches among golf glove brands in New Zealand moved from 1.3% to 0.72%, and its estimated monthly branded searches moved from 70 to 30.

How did search popularity change for New Zealand golf glove brands in September 2026?

2 changes

  1. In September 2026, TaylorMade overtook Callaway to become the leader among golf glove brands in New Zealand, with 45.6% of the searches.

  2. Estimated monthly branded searches for Titleist in New Zealand fell 57.1% over 12 measured months, from 70 to 30 in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using TaylorMade’s and Titleist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

TaylorMade

5 branded search terms

  • club taylormade
  • taylor made
  • taylormade
  • taylormade balls
  • taylormade spider putter

Titleist

1 branded search term

  • titleist golf glove

How the Brand Demand Index is measured

Other head-to-heads among golf glove brands

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