Brandwave

Callaway vs TaylorMade:Which is more popular?

In September 2026, TaylorMade had more branded searches than Callaway among golf glove brands in New Zealand. TaylorMade had about 1,900 branded searches, while Callaway had 1,470. TaylorMade made up 45.6% of all golf glove brand searches we track, and Callaway accounted for 35.3%. When we asked ChatGPT and Google AI Overviews about golf glove brands, Callaway appeared in three of the four answers and TaylorMade in two. Callaway was mentioned before TaylorMade in every answer.

Among golf glove brands in New Zealand in September 2026

Who do people search for more?

TaylorMade, about 29% more searches than Callaway

TaylorMade 1.9K searchesCallaway 1.5K searches

Who does AI mention more?

Callaway, mentioned in 3 of 4 answers, TaylorMade in 2

Callaway in 3 of 4TaylorMade in 2 of 4

Who does AI recommend more?

Callaway, named ahead of TaylorMade in every answer

Callaway first in 2TaylorMade never first

Follow Callaway vs TaylorMade and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top golf glove brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Callaway was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. TaylorMade was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Callaway was listed before TaylorMade in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. FootJoy1st
  2. Titleist2nd
  3. Callaway3rd
  4. TaylorMade4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • FootJoy4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Callaway3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Titleist3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • TaylorMade2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about golf glove brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Callaway or TaylorMade more popular in search?

This chart shows how often people search Google for Callaway and TaylorMade by name. Each line represents a brand's share of searches for all four golf glove brands we track, month by month, from searches in New Zealand.

Callaway and TaylorMade among golf glove brands in New Zealand, by month

Share of searches by month for TaylorMade, Callaway. The figures are in the table below the chart.

View monthly share of searches table
MonthTaylorMadeCallawayFootJoyTitleist
Oct 202545.7%37.9%15.1%1.3%
Nov 202547.3%34.9%16.3%1.6%
Dec 202545.9%36%16.4%1.7%
Jan 202646.6%38.3%14.2%0.83%
Feb 202643.2%42.8%13.3%0.7%
Mar 202638.5%40.9%19.9%0.66%
Apr 202629.4%56.9%13.1%0.54%
May 202640.5%45.5%13.4%0.6%
Jun 202639.1%46%14.4%0.53%
Jul 202639.1%46.2%14%0.71%
Aug 202642.1%42.3%15.1%0.54%
Sep 202645.6%35.3%18.5%0.72%

How has the Callaway and TaylorMade comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Callaway took it in March 2026, TaylorMade took it in September 2026.
  • Across the 12 months ending September 2026, Callaway’s share of searches among golf glove brands in New Zealand moved from 37.9% to 35.3%, and its estimated monthly branded searches moved from 2K to 1.5K.
  • Across the 12 months ending September 2026, TaylorMade’s share of searches among golf glove brands in New Zealand moved from 45.7% to 45.6%, and its estimated monthly branded searches moved from 2.5K to 1.9K.

How did search popularity change for New Zealand golf glove brands in September 2026?

2 changes

  1. In September 2026, TaylorMade overtook Callaway to become the leader among golf glove brands in New Zealand, with 45.6% of the searches.

  2. In September 2026, Callaway lost share of searches among golf glove brands in New Zealand, from 42.3% to 35.3%.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Callaway’s and TaylorMade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Callaway

7 branded search terms

  • callaway
  • callaway chrome soft
  • callaway club set
  • callaway preowned
  • callaway supersoft
  • callaway supersoft balls
  • club callaway

TaylorMade

5 branded search terms

  • club taylormade
  • taylor made
  • taylormade
  • taylormade balls
  • taylormade spider putter

How the Brand Demand Index is measured

Other head-to-heads among golf glove brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free