Brandwave

How popular isCallaway?

In September 2026, people searched for Callaway by name about 2,470 times in New Zealand, a 23.5% decrease from the previous year. These searches made up 35.3% of all New Zealand golf glove brand searches, placing Callaway second out of four brands. When we asked both ChatGPT and Google AI Overviews about golf glove brands, Callaway appeared in three of the four answers and was the third most recommended of the four.

Search and AI answers in September 2026

Callaway is the second most searched of 4 competitors and the third most recommended in AI answers.

  1. TaylorMadeShare of searches 45.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  2. CallawayShare of searches 35.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  3. FootJoyShare of searches 18.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. TitleistShare of searches 0.72%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
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Top golf glove brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Callaway was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Callaway is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. FootJoy1st
  2. Titleist2nd
  3. Callaway3rd
  4. TaylorMade4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • FootJoy4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Callaway3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Titleist3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • TaylorMade2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about golf glove brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which golf glove brands compete with Callaway?

Callaway against golf glove brands in New Zealand, by month

Share of searches by month for TaylorMade, Callaway, FootJoy. The figures are in the table below the chart.

View monthly share of searches table
MonthTaylorMadeCallawayFootJoyTitleist
Oct 202545.7%37.9%15.1%1.3%
Nov 202547.3%34.9%16.3%1.6%
Dec 202545.9%36%16.4%1.7%
Jan 202646.6%38.3%14.2%0.83%
Feb 202643.2%42.8%13.3%0.7%
Mar 202638.5%40.9%19.9%0.66%
Apr 202629.4%56.9%13.1%0.54%
May 202640.5%45.5%13.4%0.6%
Jun 202639.1%46%14.4%0.53%
Jul 202639.1%46.2%14%0.71%
Aug 202642.1%42.3%15.1%0.54%
Sep 202645.6%35.3%18.5%0.72%

  1. 1.TaylorMade

    45.6%

    Moved from 2nd to 1st. 1.9K estimated branded searches, -18.1% vs prior month. Share +3.5 points.

  2. 2.Callaway

    35.3%

    Moved from 1st to 2nd. 1.5K estimated branded searches, -36.9% vs prior month. Share -7 points.

  3. 3.FootJoy

    18.5%

    Held 3rd. 770 estimated branded searches, -7.2% vs prior month. Share +3.4 points.

  4. 4.Titleist

    0.72%

    Held 4th. 30 estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Callaway and its closest rivals

Every comparison with Callaway

10 comparisons

How has branded search demand for Callaway changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Callaway in New Zealand fell from 3.2K to 2.5K.
  • Across the 12 months ending September 2026, Callaway’s share of searches among golf glove brands in New Zealand decreased from 37.9% to 35.3%.
  • Across the 12 months ending September 2026, Callaway’s share of searches among golf glove brands in New Zealand peaked at 56.9% in April 2026 and was lowest at 34.9% in November 2025.

How did search popularity change for New Zealand golf glove brands in September 2026?

4 changes

  1. In September 2026, TaylorMade overtook Callaway to become the leader among golf glove brands in New Zealand, with 45.6% of the searches.

  2. In September 2026, FootJoy gained share of searches among golf glove brands in New Zealand, from 15.1% to 18.5%.

  3. In September 2026, Callaway lost share of searches among golf glove brands in New Zealand, from 42.3% to 35.3%.

  4. Estimated monthly branded searches for Titleist in New Zealand fell 57.1% over 12 measured months, from 70 to 30 in September 2026.

How are Callaway’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Callaway’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • callaway
  • callaway chrome soft
  • callaway club set
  • callaway golf
  • callaway golf bag
  • callaway golf balls
  • callaway irons
  • callaway preowned
  • callaway supersoft
  • callaway supersoft balls
  • club callaway

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How the Brand Demand Index is measured

Where does Callaway compete?

Callaway is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Golf brands2nd of 621.7%Show ranking
Cart bag brands4th of 814.7%Show ranking
Golf bag brands3rd of 623.3%Show ranking
Stand bag brands3rd of 624.9%Show ranking
Golf glove brands2nd of 435.3%Shown above
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Is Callaway your brand?

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