How popular isCallaway?
In September 2026, people searched for Callaway by name about 2,470 times in New Zealand, a 23.5% decrease from the previous year. These searches made up 14.7% of all New Zealand cart bag brand searches, placing Callaway fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about cart bag brands, Callaway appeared in three of the five answers and was the fifth most recommended of the eight.
Callaway is the fourth most searched of 8 competitors and the fifth most recommended in AI answers.
MizunoShare of searches 38.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
TitleistShare of searches 19.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
TaylorMadeShare of searches 19%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
CallawayShare of searches 14.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
PINGShare of searches 3.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top cart bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Callaway was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Callaway is the fifth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Sun Mountain1st- PING2nd
Motocaddy3rd- Titleist4th
- Callaway5th
Ogio6th- Mizuno–
- TaylorMade–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Titleist4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- PING4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sun Mountain4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Callaway3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ogio3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Motocaddy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mizuno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- TaylorMade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cart bag brands
5 answers
Asked ChatGPT
“Which cart bag brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cart bag brands in New Zealand?”
Asked ChatGPT
“What's the best cart bag brand in New Zealand for a golf cart bag?”
Searched Google, AI Overview
“golf cart bag nz”
Searched Google, AI Overview
“best cart bag”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which cart bag brands compete with Callaway?
Share of searches by month for Mizuno, Titleist, TaylorMade, Callaway, PING, Sun Mountain. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mizuno | Titleist | TaylorMade | Callaway | PING | Sun Mountain | Ogio | Motocaddy |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28% | 23.8% | 21.4% | 17.7% | 2.8% | 2.8% | 1.7% | 1.8% |
| Nov 2025 | 26.3% | 25.1% | 22.5% | 16.6% | 2.7% | 3.1% | 2% | 1.8% |
| Dec 2025 | 27.1% | 27.6% | 20.6% | 16.1% | 2.6% | 2.6% | 1.5% | 1.7% |
| Jan 2026 | 29.9% | 24.6% | 20.4% | 16.8% | 1.9% | 2.3% | 1.9% | 2.3% |
| Feb 2026 | 31.3% | 19% | 20% | 19.8% | 2.6% | 3.9% | 2.1% | 1.4% |
| Mar 2026 | 32.7% | 20.3% | 17.5% | 18.5% | 2% | 6.2% | 1.7% | 1.1% |
| Apr 2026 | 27.8% | 16.6% | 16.3% | 31.5% | 1.6% | 4.2% | 1.3% | 0.84% |
| May 2026 | 33.5% | 17.1% | 20% | 22.4% | 1.9% | 2.6% | 1.5% | 1% |
| Jun 2026 | 33.1% | 18.7% | 18.7% | 22% | 2.7% | 2% | 1.5% | 1.2% |
| Jul 2026 | 35% | 16.7% | 18.9% | 22.3% | 2.7% | 2.2% | 1.5% | 0.6% |
| Aug 2026 | 33.1% | 19.6% | 19.7% | 19.8% | 2.7% | 2.4% | 1.5% | 1.2% |
| Sep 2026 | 38.9% | 19.2% | 19% | 14.7% | 3.2% | 2.4% | 1.4% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.9% | 3.9K | -0.26% | +5.8 points | |
| 2, moved from 4th to 2nd | 19.2% | 1.9K | -16.9% | -0.4 pointsmoved from 4th to 2nd | |
| 3, held 3rd | 19% | 1.9K | -18.1% | -0.7 points | |
| 4, moved from 2nd to 4th | 14.7% | 1.5K | -36.9% | -5.1 pointsmoved from 2nd to 4th | |
| 5, held 5th | 3.2% | 320 | 0% | +0.5 points | |
| 6, held 6th | 2.4% | 240 | -14.3% | 0 points | |
| 7, held 7th | 1.4% | 140 | -22.2% | -0.1 points | |
| 8, held 8th | 1.1% | 110 | -21.4% | -0.1 points |
1.
Mizuno38.9%
Held 1st. 3.9K estimated branded searches, -0.26% vs prior month. Share +5.8 points.
2.
Titleist19.2%
Moved from 4th to 2nd. 1.9K estimated branded searches, -16.9% vs prior month. Share -0.4 points.
19%
Held 3rd. 1.9K estimated branded searches, -18.1% vs prior month. Share -0.7 points.
4.
Callaway14.7%
Moved from 2nd to 4th. 1.5K estimated branded searches, -36.9% vs prior month. Share -5.1 points.
5.
PING3.2%
Held 5th. 320 estimated branded searches, 0% vs prior month. Share +0.5 points.
2.4%
Held 6th. 240 estimated branded searches, -14.3% vs prior month. Share 0 points.
7.
Ogio1.4%
Held 7th. 140 estimated branded searches, -22.2% vs prior month. Share -0.1 points.
1.1%
Held 8th. 110 estimated branded searches, -21.4% vs prior month. Share -0.1 points.
Compare popularity between Callaway and its closest rivals
Every comparison with Callaway
10 comparisons
How has branded search demand for Callaway changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Callaway in New Zealand fell from 3.2K to 2.5K.
- Across the 12 months ending September 2026, Callaway’s share of searches among cart bag brands in New Zealand decreased from 17.7% to 14.7%.
- Across the 12 months ending September 2026, Callaway’s share of searches among cart bag brands in New Zealand peaked at 31.5% in April 2026 and was lowest at 14.7% in September 2026.
How did search popularity change for New Zealand cart bag brands in September 2026?
6 changes
In September 2026, Mizuno gained share of searches among cart bag brands in New Zealand, from 33.1% to 38.9%.
In September 2026, Callaway lost share of searches among cart bag brands in New Zealand, from 19.8% to 14.7%.
In September 2026, TaylorMade lost share of searches among cart bag brands in New Zealand, from 19.7% to 19%.
In September 2026, Titleist rose from 4th to 2nd among cart bag brands in New Zealand.
Estimated monthly branded searches for Motocaddy in New Zealand fell 47.6% over 12 measured months, from 210 to 110 in September 2026.
Estimated monthly branded searches for Ogio in New Zealand fell 30% over 12 measured months, from 200 to 140 in September 2026.
How are Callaway’s branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Callaway’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- callaway
- callaway chrome soft
- callaway club set
- callaway golf
- callaway golf bag
- callaway golf balls
- callaway irons
- callaway preowned
- callaway supersoft
- callaway supersoft balls
- club callaway
Do you work for Callaway? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Callaway compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Golf brands | 2nd of 6 | 21.7% | Show ranking |
| Cart bag brands | 4th of 8 | 14.7% | Shown above |
| Golf bag brands | 3rd of 6 | 23.3% | Show ranking |
| Stand bag brands | 3rd of 6 | 24.9% | Show ranking |
| Golf glove brands | 2nd of 4 | 35.3% | Show ranking |
Is Callaway your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.