Brandwave

How popular isTitleist?

In September 2026, people searched for Titleist by name about 3,640 times in New Zealand, a 27.2% decrease from the previous year. These searches made up 19.2% of all New Zealand cart bag brand searches, placing Titleist second out of eight brands. When we asked both ChatGPT and Google AI Overviews about cart bag brands, Titleist appeared in four of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Titleist is the second most searched of 8 competitors and the fourth most recommended in AI answers.

  1. MizunoShare of searches 38.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. TitleistShare of searches 19.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. TaylorMadeShare of searches 19%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. CallawayShare of searches 14.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. PINGShare of searches 3.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top cart bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Titleist was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Titleist is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sun Mountain1st
  2. PING2nd
  3. Motocaddy3rd
  4. Titleist4th
  5. Callaway5th
  6. Ogio6th
  7. Mizuno–
  8. TaylorMade–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Titleist4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PING4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sun Mountain4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Callaway3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ogio3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Motocaddy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mizuno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TaylorMade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cart bag brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which cart bag brands compete with Titleist?

Titleist against cart bag brands in New Zealand, by month

Share of searches by month for Mizuno, Titleist, TaylorMade, Callaway, PING, Sun Mountain. The figures are in the table below the chart.

View monthly share of searches table
MonthMizunoTitleistTaylorMadeCallawayPINGSun MountainOgioMotocaddy
Oct 202528%23.8%21.4%17.7%2.8%2.8%1.7%1.8%
Nov 202526.3%25.1%22.5%16.6%2.7%3.1%2%1.8%
Dec 202527.1%27.6%20.6%16.1%2.6%2.6%1.5%1.7%
Jan 202629.9%24.6%20.4%16.8%1.9%2.3%1.9%2.3%
Feb 202631.3%19%20%19.8%2.6%3.9%2.1%1.4%
Mar 202632.7%20.3%17.5%18.5%2%6.2%1.7%1.1%
Apr 202627.8%16.6%16.3%31.5%1.6%4.2%1.3%0.84%
May 202633.5%17.1%20%22.4%1.9%2.6%1.5%1%
Jun 202633.1%18.7%18.7%22%2.7%2%1.5%1.2%
Jul 202635%16.7%18.9%22.3%2.7%2.2%1.5%0.6%
Aug 202633.1%19.6%19.7%19.8%2.7%2.4%1.5%1.2%
Sep 202638.9%19.2%19%14.7%3.2%2.4%1.4%1.1%
  1. 1.Mizuno

    38.9%

    Held 1st. 3.9K estimated branded searches, -0.26% vs prior month. Share +5.8 points.

  2. 2.Titleist

    19.2%

    Moved from 4th to 2nd. 1.9K estimated branded searches, -16.9% vs prior month. Share -0.4 points.

  3. Held 3rd. 1.9K estimated branded searches, -18.1% vs prior month. Share -0.7 points.

  4. 4.Callaway

    14.7%

    Moved from 2nd to 4th. 1.5K estimated branded searches, -36.9% vs prior month. Share -5.1 points.

  5. 5.PING

    3.2%

    Held 5th. 320 estimated branded searches, 0% vs prior month. Share +0.5 points.

  6. Held 6th. 240 estimated branded searches, -14.3% vs prior month. Share 0 points.

  7. 7.Ogio

    1.4%

    Held 7th. 140 estimated branded searches, -22.2% vs prior month. Share -0.1 points.

  8. 8.Motocaddy

    1.1%

    Held 8th. 110 estimated branded searches, -21.4% vs prior month. Share -0.1 points.

Compare popularity between Titleist and its closest rivals

Every comparison with Titleist

10 comparisons

How has branded search demand for Titleist changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Titleist in New Zealand fell from 5K to 3.6K.
  • Across the 12 months ending September 2026, Titleist’s share of searches among cart bag brands in New Zealand decreased from 23.8% to 19.2%.
  • Across the 12 months ending September 2026, Titleist’s share of searches among cart bag brands in New Zealand peaked at 27.6% in December 2025 and was lowest at 16.6% in April 2026.

How did search popularity change for New Zealand cart bag brands in September 2026?

6 changes
  1. In September 2026, Mizuno gained share of searches among cart bag brands in New Zealand, from 33.1% to 38.9%.

  2. In September 2026, Callaway lost share of searches among cart bag brands in New Zealand, from 19.8% to 14.7%.

  3. In September 2026, TaylorMade lost share of searches among cart bag brands in New Zealand, from 19.7% to 19%.

  4. In September 2026, Titleist rose from 4th to 2nd among cart bag brands in New Zealand.

  5. Estimated monthly branded searches for Motocaddy in New Zealand fell 47.6% over 12 measured months, from 210 to 110 in September 2026.

  6. Estimated monthly branded searches for Ogio in New Zealand fell 30% over 12 measured months, from 200 to 140 in September 2026.

How are Titleist’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Titleist’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • titleist
  • titleist bag
  • titleist caps
  • titleist golf
  • titleist golf bag
  • titleist golf balls
  • titleist golf clubs
  • titleist golf glove
  • titleist golf hats
  • titleist hats
  • titleist irons
  • titleist trufeel
  • titleist vokey wedges

Do you work for Titleist? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Titleist compete?

Titleist is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Golf brands1st of 631.8%Show ranking
Cart bag brands2nd of 819.2%Shown above
Golf bag brands1st of 630.4%Show ranking
Stand bag brands1st of 632.5%Show ranking
Golf glove brands4th of 40.72%Show ranking
Creator with pink hair and a pink jacket

Is Titleist your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.