Callaway vs Titleist:Which is more popular?
In September 2026, Titleist had more branded searches than Callaway among cart bag brands in New Zealand. Titleist had about 1,920 branded searches, while Callaway had 1,470. Titleist made up 19.2% of all cart bag brand searches we track, and Callaway accounted for 14.7%. When we asked ChatGPT and Google AI Overviews about cart bag brands, Titleist appeared in four of the five answers and Callaway in three. Titleist was mentioned before Callaway in three out of four answers.
Who do people search for more?
Titleist, about 31% more searches than Callaway
Who does AI mention more?
Titleist, mentioned in 4 of 5 answers, Callaway in 3
Who does AI recommend more?
Titleist, named ahead of Callaway in 3 of 4 answers
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Top cart bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Titleist was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Callaway was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Titleist was listed before Callaway in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Sun Mountain1st
PING2nd
Motocaddy3rd- Titleist4th
Callaway5th
Ogio6th
Mizuno–
TaylorMade–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Titleist4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- PING4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sun Mountain4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Callaway3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ogio3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Motocaddy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mizuno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- TaylorMade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cart bag brands
5 answers
Asked ChatGPT
“Which cart bag brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cart bag brands in New Zealand?”
Asked ChatGPT
“What's the best cart bag brand in New Zealand for a golf cart bag?”
Searched Google, AI Overview
“golf cart bag nz”
Searched Google, AI Overview
“best cart bag”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Callaway or Titleist more popular in search?
This chart shows how often people search Google for Callaway and Titleist by name. Each line represents a brand's share of searches for all eight cart bag brands we track, month by month, from searches in New Zealand.
Share of searches by month for Titleist, Callaway. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mizuno | Titleist | TaylorMade | Callaway | PING | Sun Mountain | Ogio | Motocaddy |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28% | 23.8% | 21.4% | 17.7% | 2.8% | 2.8% | 1.7% | 1.8% |
| Nov 2025 | 26.3% | 25.1% | 22.5% | 16.6% | 2.7% | 3.1% | 2% | 1.8% |
| Dec 2025 | 27.1% | 27.6% | 20.6% | 16.1% | 2.6% | 2.6% | 1.5% | 1.7% |
| Jan 2026 | 29.9% | 24.6% | 20.4% | 16.8% | 1.9% | 2.3% | 1.9% | 2.3% |
| Feb 2026 | 31.3% | 19% | 20% | 19.8% | 2.6% | 3.9% | 2.1% | 1.4% |
| Mar 2026 | 32.7% | 20.3% | 17.5% | 18.5% | 2% | 6.2% | 1.7% | 1.1% |
| Apr 2026 | 27.8% | 16.6% | 16.3% | 31.5% | 1.6% | 4.2% | 1.3% | 0.84% |
| May 2026 | 33.5% | 17.1% | 20% | 22.4% | 1.9% | 2.6% | 1.5% | 1% |
| Jun 2026 | 33.1% | 18.7% | 18.7% | 22% | 2.7% | 2% | 1.5% | 1.2% |
| Jul 2026 | 35% | 16.7% | 18.9% | 22.3% | 2.7% | 2.2% | 1.5% | 0.6% |
| Aug 2026 | 33.1% | 19.6% | 19.7% | 19.8% | 2.7% | 2.4% | 1.5% | 1.2% |
| Sep 2026 | 38.9% | 19.2% | 19% | 14.7% | 3.2% | 2.4% | 1.4% | 1.1% |
How has the Callaway and Titleist comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Callaway took it in February 2026, Titleist took it in March 2026, Callaway took it in April 2026, Titleist took it in September 2026.
- Across the 12 months ending September 2026, Callaway’s share of searches among cart bag brands in New Zealand moved from 17.7% to 14.7%, and its estimated monthly branded searches moved from 2K to 1.5K.
- Across the 12 months ending September 2026, Titleist’s share of searches among cart bag brands in New Zealand moved from 23.8% to 19.2%, and its estimated monthly branded searches moved from 2.7K to 1.9K.
How did search popularity change for New Zealand cart bag brands in September 2026?
2 changes
In September 2026, Callaway lost share of searches among cart bag brands in New Zealand, from 19.8% to 14.7%.
In September 2026, Titleist rose from 4th to 2nd among cart bag brands in New Zealand.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Callaway’s and Titleist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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