Brandwave

Callaway vs Mizuno:Which is more popular?

In September 2026, Mizuno had more branded searches than Callaway among cart bag brands in New Zealand. Mizuno had about 3,890 branded searches, while Callaway had 1,470. Mizuno made up 38.9% of all cart bag brand searches we track, and Callaway accounted for 14.7%. When we asked ChatGPT and Google AI Overviews about cart bag brands, Callaway appeared in three of the five answers and Mizuno in none.

Among cart bag brands in New Zealand in September 2026

Who do people search for more?

Mizuno, about 3 searches for every 1 for Callaway

Mizuno 3.9K searchesCallaway 1.5K searches

Who does AI mention more?

Callaway, mentioned in 3 of 5 answers, Mizuno in 0

Callaway in 3 of 5Mizuno in 0 of 5

Who does AI recommend more?

Callaway, the only one of the two named

Callaway first in 3Mizuno never named

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Top cart bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Callaway was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Mizuno did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sun Mountain1st
  2. PING2nd
  3. Motocaddy3rd
  4. Titleist4th
  5. Callaway5th
  6. Ogio6th
  7. Mizuno–
  8. TaylorMade–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Titleist4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PING4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sun Mountain4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Callaway3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ogio3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Motocaddy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mizuno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TaylorMade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cart bag brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Callaway or Mizuno more popular in search?

This chart shows how often people search Google for Callaway and Mizuno by name. Each line represents a brand's share of searches for all eight cart bag brands we track, month by month, from searches in New Zealand.

Callaway and Mizuno among cart bag brands in New Zealand, by month

Share of searches by month for Mizuno, Callaway. The figures are in the table below the chart.

View monthly share of searches table
MonthMizunoTitleistTaylorMadeCallawayPINGSun MountainOgioMotocaddy
Oct 202528%23.8%21.4%17.7%2.8%2.8%1.7%1.8%
Nov 202526.3%25.1%22.5%16.6%2.7%3.1%2%1.8%
Dec 202527.1%27.6%20.6%16.1%2.6%2.6%1.5%1.7%
Jan 202629.9%24.6%20.4%16.8%1.9%2.3%1.9%2.3%
Feb 202631.3%19%20%19.8%2.6%3.9%2.1%1.4%
Mar 202632.7%20.3%17.5%18.5%2%6.2%1.7%1.1%
Apr 202627.8%16.6%16.3%31.5%1.6%4.2%1.3%0.84%
May 202633.5%17.1%20%22.4%1.9%2.6%1.5%1%
Jun 202633.1%18.7%18.7%22%2.7%2%1.5%1.2%
Jul 202635%16.7%18.9%22.3%2.7%2.2%1.5%0.6%
Aug 202633.1%19.6%19.7%19.8%2.7%2.4%1.5%1.2%
Sep 202638.9%19.2%19%14.7%3.2%2.4%1.4%1.1%

How has the Callaway and Mizuno comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Callaway took it in April 2026, Mizuno took it in May 2026.
  • Across the 12 months ending September 2026, Callaway’s share of searches among cart bag brands in New Zealand moved from 17.7% to 14.7%, and its estimated monthly branded searches moved from 2K to 1.5K.
  • Across the 12 months ending September 2026, Mizuno’s share of searches among cart bag brands in New Zealand moved from 28% to 38.9%, and its estimated monthly branded searches moved from 3.2K to 3.9K.

How did search popularity change for New Zealand cart bag brands in September 2026?

2 changes

  1. In September 2026, Mizuno gained share of searches among cart bag brands in New Zealand, from 33.1% to 38.9%.

  2. In September 2026, Callaway lost share of searches among cart bag brands in New Zealand, from 19.8% to 14.7%.

How are branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Callaway’s and Mizuno’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Callaway

7 branded search terms

  • callaway
  • callaway chrome soft
  • callaway club set
  • callaway preowned
  • callaway supersoft
  • callaway supersoft balls
  • club callaway

Mizuno

11 branded search terms

  • mizuno
  • mizuno alpha
  • mizuno inspire
  • mizuno irons
  • mizuno jp
  • mizuno jpx
  • mizuno morelia
  • mizuno morelia neo
  • mizuno putter
  • mizuno waves
  • mizuno wedges

How the Brand Demand Index is measured

Other head-to-heads among cart bag brands

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