Brandwave

Sun Mountain vs Titleist:Which is more popular?

In September 2026, Titleist had more branded searches than Sun Mountain among cart bag brands in New Zealand. Titleist had about 1,920 branded searches, while Sun Mountain had 240. Titleist made up 19.2% of all cart bag brand searches we track, and Sun Mountain accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about cart bag brands, Sun Mountain and Titleist each appeared in four of the five answers. Sun Mountain was mentioned before Titleist in every answer.

Among cart bag brands in New Zealand in September 2026

Who do people search for more?

Titleist, about 8 searches for every 1 for Sun Mountain

Titleist 1.9K searchesSun Mountain 240 searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Sun Mountain in 4 of 5Titleist in 4 of 5

Who does AI recommend more?

Sun Mountain, named ahead of Titleist in every answer

Sun Mountain first in 4Titleist never first

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Top cart bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sun Mountain and Titleist were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sun Mountain was listed before Titleist in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sun Mountain1st
  2. PING2nd
  3. Motocaddy3rd
  4. Titleist4th
  5. Callaway5th
  6. Ogio6th
  7. Mizuno–
  8. TaylorMade–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Titleist4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PING4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sun Mountain4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Callaway3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ogio3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Motocaddy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mizuno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TaylorMade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cart bag brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Sun Mountain or Titleist more popular in search?

This chart shows how often people search Google for Sun Mountain and Titleist by name. Each line represents a brand's share of searches for all eight cart bag brands we track, month by month, from searches in New Zealand.

Sun Mountain and Titleist among cart bag brands in New Zealand, by month

Share of searches by month for Titleist, Sun Mountain. The figures are in the table below the chart.

View monthly share of searches table
MonthMizunoTitleistTaylorMadeCallawayPINGSun MountainOgioMotocaddy
Oct 202528%23.8%21.4%17.7%2.8%2.8%1.7%1.8%
Nov 202526.3%25.1%22.5%16.6%2.7%3.1%2%1.8%
Dec 202527.1%27.6%20.6%16.1%2.6%2.6%1.5%1.7%
Jan 202629.9%24.6%20.4%16.8%1.9%2.3%1.9%2.3%
Feb 202631.3%19%20%19.8%2.6%3.9%2.1%1.4%
Mar 202632.7%20.3%17.5%18.5%2%6.2%1.7%1.1%
Apr 202627.8%16.6%16.3%31.5%1.6%4.2%1.3%0.84%
May 202633.5%17.1%20%22.4%1.9%2.6%1.5%1%
Jun 202633.1%18.7%18.7%22%2.7%2%1.5%1.2%
Jul 202635%16.7%18.9%22.3%2.7%2.2%1.5%0.6%
Aug 202633.1%19.6%19.7%19.8%2.7%2.4%1.5%1.2%
Sep 202638.9%19.2%19%14.7%3.2%2.4%1.4%1.1%

How has the Sun Mountain and Titleist comparison changed over the last 12 months?

3 findings
  • Titleist was ahead of Sun Mountain in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Sun Mountain’s share of searches among cart bag brands in New Zealand moved from 2.8% to 2.4%, and its estimated monthly branded searches moved from 320 to 240.
  • Across the 12 months ending September 2026, Titleist’s share of searches among cart bag brands in New Zealand moved from 23.8% to 19.2%, and its estimated monthly branded searches moved from 2.7K to 1.9K.

How did search popularity change for New Zealand cart bag brands in September 2026?

2 changes
  1. In September 2026, Titleist rose from 4th to 2nd among cart bag brands in New Zealand.

  2. Estimated monthly branded searches for Sun Mountain in New Zealand fell 25% over 12 measured months, from 320 to 240 in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Sun Mountain’s and Titleist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sun Mountain

2 branded search terms

  • sun mountain
  • sun mountain golf bag

Titleist

6 branded search terms

  • titleist
  • titleist bag
  • titleist caps
  • titleist hats
  • titleist trufeel
  • titleist vokey wedges

How the Brand Demand Index is measured

Other head-to-heads among cart bag brands

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