Callaway vs Sun Mountain:Which is more popular?
In September 2026, Callaway had more branded searches than Sun Mountain among stand bag brands in New Zealand. Callaway had about 1,470 branded searches, while Sun Mountain had 240. Callaway made up 24.9% of all stand bag brand searches we track, and Sun Mountain accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about stand bag brands, Sun Mountain appeared in three of the five answers and Callaway in one. Sun Mountain was mentioned before Callaway in every answer.
Who do people search for more?
Callaway, about 6 searches for every 1 for Sun Mountain
Who does AI mention more?
Sun Mountain, mentioned in 3 of 5 answers, Callaway in 1
Who does AI recommend more?
Sun Mountain, named ahead of Callaway in every answer
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Top stand bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sun Mountain was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Callaway was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sun Mountain was listed before Callaway in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Sun Mountain1st
PING2nd
Titleist3rd
Ogio4th- Callaway5th
TaylorMade–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Titleist5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- PING3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sun Mountain3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ogio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Callaway1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- TaylorMade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about stand bag brands
5 answers
Asked ChatGPT
“Which golf stand bag brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best golf stand bag brands in New Zealand?”
Asked ChatGPT
“What's the best golf stand bag brand in New Zealand for walking the course?”
Searched Google, AI Overview
“golf carry bag”
Searched Google, AI Overview
“stand golf bag”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Callaway or Sun Mountain more popular in search?
This chart shows how often people search Google for Callaway and Sun Mountain by name. Each line represents a brand's share of searches for all six stand bag brands we track, month by month, from searches in New Zealand.
Share of searches by month for Callaway, Sun Mountain. The figures are in the table below the chart.
View monthly share of searches table
| Month | Titleist | TaylorMade | Callaway | PING | Sun Mountain | Ogio |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 30.9% | 25.6% | 4% | 4% | 1.1% |
| Nov 2025 | 35.6% | 31.9% | 23.5% | 3.8% | 4.4% | 0.83% |
| Dec 2025 | 39.3% | 29.3% | 23% | 3.8% | 3.8% | 0.82% |
| Jan 2026 | 36.9% | 30.6% | 25.2% | 2.8% | 3.5% | 0.98% |
| Feb 2026 | 28.8% | 30.3% | 30% | 3.9% | 5.9% | 1.1% |
| Mar 2026 | 31.2% | 26.8% | 28.4% | 3% | 9.6% | 1% |
| Apr 2026 | 23.5% | 23.1% | 44.6% | 2.2% | 6% | 0.6% |
| May 2026 | 26.5% | 30.8% | 34.6% | 3% | 4% | 1% |
| Jun 2026 | 28.9% | 28.9% | 34% | 4.2% | 3.1% | 0.92% |
| Jul 2026 | 26.3% | 29.8% | 35.2% | 4.3% | 3.5% | 0.94% |
| Aug 2026 | 30.3% | 30.4% | 30.5% | 4.2% | 3.7% | 0.92% |
| Sep 2026 | 32.5% | 32.2% | 24.9% | 5.4% | 4.1% | 0.85% |
How has the Callaway and Sun Mountain comparison changed over the last 12 months?
3 findings
- Callaway was ahead of Sun Mountain in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Callaway’s share of searches among stand bag brands in New Zealand moved from 25.6% to 24.9%, and its estimated monthly branded searches moved from 2K to 1.5K.
- Across the 12 months ending September 2026, Sun Mountain’s share of searches among stand bag brands in New Zealand moved from 4% to 4.1%, and its estimated monthly branded searches moved from 320 to 240.
How did search popularity change for New Zealand stand bag brands in September 2026?
3 changes
In September 2026, Titleist overtook Callaway and TaylorMade to become the leader among stand bag brands in New Zealand, with 32.5% of the searches.
In September 2026, Callaway lost share of searches among stand bag brands in New Zealand, from 30.5% to 24.9%.
Sun Mountain’s share of searches among stand bag brands in New Zealand has gained ground for 3 months in a row, from 3.1% to 4.1% in September 2026.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Callaway’s and Sun Mountain’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Callaway
7 branded search terms
- callaway
- callaway chrome soft
- callaway club set
- callaway preowned
- callaway supersoft
- callaway supersoft balls
- club callaway
Sun Mountain
2 branded search terms
- sun mountain
- sun mountain golf bag
Other head-to-heads among stand bag brands
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